Answering ALL Types of Marketing Queries : Page - 34

LO1: Nature and Role of E-Commerce in Contemporary Marketing PlanningLO1: Critically evaluate the nature and role of E-Commerce in contemporary marketing planning LO4: Develop an integrated marketing plan, justifying your selected marketing mix and estimating the potential value generation Assessment Brief Following on from Assignment 1 – Critical Review of a Trade Journal Article (ADIDAS), you are required to provide a 2500-word crit...

Task 1 Evaluate the theoretical knowledge of entrepreneurship Apply the methods and techniques learned to review, consolidate, extend, and apply knowledge and understanding to initiate and carry out a business plan. Task 1 Write a report in which you critically assess the fundamental traits and skills necessary for a successful business venture. You should choose any successful entrepreneur and: Critically assess the entrepreneurial tra...

Learning Outcomes AssessedLearning Outcomes Assessed: LO1: Demonstrate a knowledge and understanding of the marketing process in the contemporary business context. LO2: Demonstrate understanding of the concept of the marketing mix and explain how this is employed when developing a new product/service. Assessment Brief: Using relevant examples, you will explain the nature and importance of the marketing mix within the marketing process. &nb...

Exam Timing and ArrangementsTiming and arrangements of the Exam The exam paper will be released at 06:00 GMT via AULA. The exam script has to be submitted by 22:00 GMT through the submission link in AULA. No paper copies are required. You can access the exam paper, answer sheet, and submission link through the module page on AULA. Ensure you answer the exam on the answer sheet provided on AULA. Your exam paper will be given a zero ma...

Company DescriptionTask: Part A: Environmental Analysis and SWOT AnalysisCompany DescriptionDescribe the company you are designing the plan for. Include: Mission StatementVision StatementProduct line descriptionCompany information, such as the size of the companyEnvironmental AnalysisAnalyze the forces that affect the company and marketing efforts. Competitive ForcesAnalyze the company’s key competitors. You may choose to use ...

Introduction to Rhetoric and Everyday ExperienceIn Unit 1, you have been introduced to rhetoric and how we experience it everyday whether we are conscious participants or passive consumers. Every day, we receive marketing letters in the mail, which, along with television advertisements, are the most common form of rhetoric we encounter on a daily basis. In this discussion activity, you will have the opportunity to both create and analyze this ty...

Buyer Persona ProfileThis assignment is the continuation of assessment 1 which is attached. Assessment 1 was on Shangri-La Hotel in Sydney. Based on the findings of assessment 1 we need to write buyers persona, SMART objectives and digitial strategy with 3 digital and 1 traditional/ offline. every jujstification needs an example. Buyer persona  Profile is perceptive and insightful, and directly relates to plan. Uses insights beyond demograp...

Impact of E-Commerce and Web-Based TechnologiesThere is no doubt that E-Commerce and the use of Web-Based technologies have transformed the marketing mix. Describe in detail using examples from organisations that you are familiar with how marketing’s traditional 4Ps (product, price, promotion and place /channel) have been transformed in the online environment. The report should be no more than 3,000 words. 

MKT511 Marketing Management Individual Assignment 1 The Covid-19 pandemic has pushed the world into a recession. Looking specifically at the banking sector, the pandemic could be the “most serious challenge to financial institutions in nearly a century”, a recent report by PwC said. To deal with the situation, the banking sector will have to rely on internal and external factors. Pick your favorite bank in the Arab countries and help ...

Learning OutcomesMarketers are increasingly pressed for resources (time, budgets and human) and must satisfy a broader range of stakeholders and influencers. Marketing planning can be supported by marketing automation to execute aspects of the plan, but this does carry risks. An effective plan must be continuously monitored, controlled and assessed for risk.   The International Marketing Planning module provides students with the fundament...

Undertake a competitor analysis (3 Key Competitors)Students record presentations and submit via CANVAS as part of the assessment process. All group members must participate equally in the presentation. The case business is Fabweld Steel Products who are market leaders in the steel fabrication industry. Specialists in the design and manufacture of fabricated steel products, their product portfolio is vast, with clients from a range of differ...

Assessment TaskThe purpose of this form of assessment is to encourage students to take responsibility of their own learning such that they can analyse business situations; evaluate ideas and concepts; think critically; and challenge and make judgements about those concepts. It also provides students with a record of the learning achieved on the module. Workshop and extended activities have been designed to make real some of the ideas, theoret...

Mission StatementDescribe the company you are designing the plan for. Include: Mission Statement Vision Statement Product line description Company information, such as the size of the company Environmental Analysis Analyze the forces that affect the company and marketing efforts. Competitive Forces Analyze the company’s key competitors. You may choose to use a BCG Matrix or attribute checklist to compare your company against...

InstructionsThe assessment for this module is a marketing plan. An appropriate cover sheet should be submitted with your report, with a title, your student ID number and the word count. You should then include a contents page and follow the structure provided below. You should ensure that you provide a professionally presented report, referenced correctly using the University of Wolverhampton version of Harvard ReferencingLinks to an external si...

Hotel Marketing Module Learning Objectives Upon the successful completion of this module, the student should be able to demonstrate the ability to: · Define and assess the development of Hotel marketing. · Identify the key elements of a customer-driven marketing strategy and discuss the marketing management orientations that guide marketing strategy. · Discuss customer relationship management and i...