Assessment InformationAssessment Format: CW - Report Mode of Submission: Canvas: Online submission via Canvas It is not recommended to submit via the Canvas App due to some limitations in the App functionality. We would suggest instead that submission is made on a browser from a computer or mobile device. It is not recommended that you submit your assignment or take a quiz on a cellular or satellite connection. This is because loss of internet c...
Short profile of the chosen MNE and its international market portfolio and product/service portfolioThe sudden emergence of Covid-19 instantly changed the landscape of business around the world. Some of the features that characterize the business environment in the pandemic era include increasing uncertainty and complexity, the increasing importance of digital connectivity, changes in the international labour markets, or emerging geopolitical te...
Use a portfolio approach (visuals and written commentary) to critically evaluate how the company: Has used at least four of the seven marketing mix elements in their UK operations, to reinforce its positioning within the last three years. Take pictures or use screen shots to evidence your findings. Reflect on the company and how they are positioned. You can categorise them using Porter’s Generic Strategies. Research all...
Question: Using a Word document , answer the questions below to determine both the forecast as well as the production requirements as requested. For this exercise only, the Product Group proportion will be 62% NRG-A material and 38% NRG-B material. You can use your two multi-level BOM screen shots to obtain the BOM quantities and Units of Measure to calculate your responses.  ...
Assessment of Ministry of Finance's digital transformation strategy and Etimad portal's valueAssume your group has been tapped by the Ministry of Finance to evaluate Etimadâs business model, assess it impact on both the public and private sectors, particularly the financial industry ecosystem, and develop its strategic plan and alliances for the next five years. Given the focus of Vision 2030 on e-government and the nation...
Task Assessment Information This assignment is an individual assignment. Write a business plan for the new business or social enterprise idea that you have explored. Criteria for Assessment The table below details the weightings of the criteria by which your work will be assessed: Criteria Proportion of overall module Mark 1. Introduction to the business 5% 2. Market research 20% 3. Sales and marketing plan 1...
Task: You will be creating components of your capstone marketing plan assignment. You will then finish your plan in Week 5. Using the company you selected for your marketing manager internship, you will complete a situation analysis with the goal of identifying a new product/service to develop your marketing plan against. Instructions Create a Word document of three to four pages formatted to APA Style and includes at least one scholarly, peer-r...
Content page 1. Introduction (including the purpose of this report) (100 - 150 words) a. Provide some background / history of organization (HQ or country of origin) including nature of business or services, sector or industry (fast food, hospitality, manufacturing etc.) in the founding country 2. Country profile (e.g. Australia / China etc.) (100 - 150 words) a. Provide information (including data and statistic about the country, its political, ...
Background DetailsIntroductionThis Study Guide is designed to provide you with details of this module; the learning outcomes; plus delivery and assessment arrangements. The Study Guide consists of 6 parts.Part 1 gives background details to the subject area are provided and the broad aims of the module are set out. Part 2 consists of the module outline. In this part the (a) module learning outcomes, (b) the themes and topics to be e...
Literature ReviewYou will produce an individual written research proposal to evaluate ability to conceptualise a research project, synthesise hypotheses or propositions from literature and identify a suitable methodology and analysis approach.The report will introduce your chosen area of research, present evidence for your research aims/questions and will propose a research methodology. Your research proposal should be in some way novel and cann...
BackgroundBACKGROUND:It is not an understatement to say that COVID 19 has literally changed life for everyone on this planet. Job losses, disrupted school schedules, and the loss of life have punctuated news headlines and our lives. From a marketing perspective, changes in consumer behaviour have been incredibly interesting. Initially, a hoarding mentality took hold, with toilet paper, fuel, and food being stocked up. The title of a 1959 Peter S...
Task RequirementsThis assignment assesses your secondary research skills and your ability to follow the rules of academic writing. The topic is the 4Ps (product, price, place and promotion), which is also called the “marketing mix”. You need to compare and contrast how effective the application of the 4Ps is for one pair of brands (NOT ALL OF THEM) from the list below: This assignment has been designed to provide you with an oppor...
Coca-Cola's successful marketing strategies1. Review the "Marketing Excellence: Coca-Cola" case study on your textbook. In thinking about the great brand success Coca Cola has experienced, what do they need to think about in the future with respect to communication strategies? Think about both traditional and digital applications and be specific with both media, themes and timing. The above question is what the class is responding to. &n...
Assessment Task Choosing an organisation you are familiar with (Zara), you will deliver a report considering the assessment requirements of: 1). Show your understanding to the role of marketing; Describe your chosen organisation, and the industry they are in; link your understanding of the role of marketing within your chosen organisation to support organisational objectives 2) Discuss the factors in an organisation’s marketing enviro...
Campaign OverviewScenario: Your client has asked you to review your brandâs most recent campaign and in turn provide recommendations for expanding it.  Review the following case assigned to you and respond to the questions below. Hawaii Visitors & Convention Bureau (WFH â Work From Hawaii)  Campaign write up from Edelman PR Agency  Unpack it so ...