Selected Company and BrandMarketing Plan: Product Identification and SWOT Analysis [WLOs: 1, 2] [CLOs: 1, 2, 3] Prior to beginning work on this assignment, Read Chapter 9: Managing the Marketing Effect, Sections 9.1 and 9.2 of the course text, Principles of Marketing Watch How to Use SWOT Analysis (Links to an external site.) The Five Competitive Forces That Shape Strategy (Links to an external site.) This week, you will be creating components o...
Overview of the subject company- details, statistics, information to introduce the topicFor this final term assignment, students can choose one partner and their topic. You must seek approval of your topic and if you have used a similar “topic” in other courses, it may be denied.You will conduct an in-depth report as your topic relates to marketing strategies, best practices, innovations, challenges, and future trends. Regardless o...
Task 1: Report on Chosen OrganisationAssignment title: Socio-Economic & Legal Environment This assignment consists of two tasks. For Task 1, learners are asked to develop a âSocio-economic and legal assessment reportâ by answering the questions given. For task 2, learners are required to make a presentation based on the scenario given for Task 2 (the details of which are provided along with Task 2 below...
Extenuating Circumstances Application • your performance in assessment or reassessment has been impaired, or; • you were unable to attend for an assessment or reassessment, or; • you were unable to submit assessed or reassessed work by the scheduled date due to illness or other valid cause (as defined in the Procedures Governing Extenuating Circumstances), may submit an application for extenuation for the releva...
TaskYour task is to prepare and deliver a ten-minutes recorded presentation on the topic: Â Challenges and opportunities of omnichannel marketing.You MUST work in self-selected groups of 5 for this assignment. You MUST sign-up to a group on Canvas byFriday 15th Oct. If you are not part of a group on Canvas, you will not receive any mark for this assignment. Your presentation should provide a critical overview of research that ha...
Overview of Wendy's menu and global expansionAs of 2014, Wendy’s (www.wendys.com) is the world’s third largest quick-service hamburger company. The Wendy’s system includes more than 6,500 franchise and company restaurants in the United States and twenty-seven other countries and U.S. territories worldwide. Wendy’s restaurants offer a standard menu featuring hamburgers and chicken breast sandwiches, prepared to order wit...
TaskCreate a video presentation on how tourism businesses are promoting themselves again after strict COVID-19 lockdowns. You can cover one or multiple businesses (from hospitality, travel or leisure sectors) for this presentation. Considerations: Businesses use digital platforms for marketing these days like Instagram, Snapchat, TikTok, YouTube, Twitter, Vlogs and Influencers. Try to cover businesses that use either of these digital platform...
Project OverviewThe objective of these projects is to generate business and build a subscriber list by analyzing your competitor and planning your website design, auditing, and inbound links. You will be creating and submitting a complete SEO strategy based on the following: Keyword research and keyword opposition to benefit KOB analysis Documentation of your information architecture and taxonomy Site audit document covering 12 important areas...
Question: 1. Please do a short introduction speech on the hybrid car we are doing for this assignment. 2. Please do up 1 to 2 slides of presentation slides with speech for marketing mix - product. Core product The core product refers to the fundamental need that the customer satisfies whenever they purchase a product. The main benefit that the customers will see in Hyundai IONIQ Hybrid is the ability to move to places at a faster pace (Hyu...
Introduction/Summary of BriefGeneral Instructions: This assignment is designed to cover all the Learning Outcomes stated in the Module Descriptor BSM834 Business Development, Marketing & Sales. Each student should produce One final document which should be uploaded to the Assessment drop box on the Moodle area by 9 December 2021 @ 0800 hrs. The work is to be carried out individually. You are required to produce a typed document, us...
BackgroundPlease note that late submissions will not be accepted unless full details of extenuating circumstances are provided. For extenuating circumstances please see the link on the University website. If you have any query about extenuation please contact the Student Services Advisor The sudden emergence of Covid-19 instantly changed the landscape of business around the world. Some of the features that characterize the business envir...
Task: Objectives: The goal of this assignment is to apply social network analysis (SNA) techniques to analyze social media discourse about a particular event, company, product, or service in order to:• identify key influencers (both individual and organizational accounts), and• determine how to use this information to improve the products/services under examination.Main Steps: In the report, discuss methodology (what tools did you use to ...
The Pain Points of The Garment IndustryNew shirt brand hopes to reduce prices and wastage with a different business model Overstocking and expensive shirts that donât fit. These are some of the issues that bother Oxwhiteâs Chang Chee Keong, 39, when it comes to the garment industry back in January 2019.âIt is expensive to get a well-suited shirt. You either need to get it tailor-made or get...
Employability Skills and Learning Outcomes AssessedReading, selecting, analysing and synthesising information from a range of sources Producing different types of document Participating in discussions Develop a strategy for using a range of skills to improve own learning and performance Preparing information Processing and presenting information Plan personal work schedules LO1: Develop knowledge and understanding of key theor...
The Challenges of Applying Marketing Concepts in Real-world SituationsDiscuss how the concepts in this course can be applied to real-world situations and can increase your chances of career or life success.Part II: On-ground retailing has experienced significant difficulties of late with many closing their doors. Select one that has either closed or is still open, and discuss the issues associated with the model. What could they do or could th...