Question: Develop knowledge and understanding of key theories, concepts and models in marketing to guide the development and execution of marketing strategies. Understand the complexity of competitive environment and discuss is impact on developing effective marketing decisions and marketing strategies in organisations. Develop the skills to critically analyse marketing situations and problems facing organisations and assess its capacity to ...
Demonstrate the following knowledge and understanding Traditional and new digital marketing communications disciplines and the manner in which these are deployed, dependent on the brand and the target audiences. Demonstrate the following skills and abilities Newer methods of marketing/communications and develop an integrated marketing communications plan utilising digital methods. What am I required to do in this assignment? Oct...
Referral Assessment 2: Essay You must choose one of the following titles and write an essay. You must look at arguments which tend to support the proposition and arguments which tend to refute it and reach a conclusion. Please note that since this is coursework and not a time-limited exam, you will be marked more strictly than in the in-class test. In particular, referencing now needs to be done more rigorously. Social media presence is vital ...
Question: Part 1- Evaluate Web Sites. Go to four retail web sites and shop for a chosen product. Please indicate what the product that you are searching for. For example, if you were shopping for a pair of jeans, you might try to find similar jeans at four different retailers. You might view Victoria’s Secret, GAP, American Eagle, Guess because they all offer about the same quality and target similar markets. Identify the retailers you c...
Task: Project #1 Ethnic SubculturesVisit two toy stores and observe the various toys that are for sale to ethnic subcultures. Write a report summarizing the range of toys available and specify the intended racial or ethnic markets. Are there any major differences in the stores you visited? Which do you prefer? Explain.Project #2 – Age SubculturesVisit two large department stores and determine how they appeal to the teen market. How does th...
Task: Critically evaluate the models, framework and theories concerned and involved with the discipline of strategic marketing management1.Analyse, synthesize and evaluate internal and external organisational contexts in order to identify critical issues2. Devise, evaluate and select various strategic options appropriate to the context an organisation resides within3. Plan the implementation, evaluation and control of a strategic marketing plan ...
TaskYou will be required to do the following: 1. Evaluate the financial need of your MNC and choose the most cost-effective way to finance your purchase.2. Examine the existing markets and evaluate the strengths and weakness of your MNC.3. Analyze the risk of entering a foreign market.4. Conduct a research and review the performance of your MNC, the corporation stock being monitored over the last 2 years and monitor the stock for the last 12 ...
Questions: Apply key concepts of consumer and organisational behaviour, and discuss the limitations of these concept Demonstrate understanding of theories that apply to behaviour and motivation, and relate these to students’ own experiences Explain the different factors that influence the behaviour of consumers and workers at both the group and individual level Use basic statistics in order to be able to analyse individual differences and de...
Who is the veterinarian working with Dr. Thompson and what are his credentials (where does he work?) 2. List the indicators for identifying a calf that is or is starting to get sick (use bullet list) from one or more of the BRD viral infections. 3. What diseases are part of the BRD complex? Discuss symptoms of each, emphasizing the differences in their pathology. 3. What is meant by accurate dosing and why is it important? 4. We have learned in c...
The recommended solutions should be relevant, accurate and feasible in addressing the business challenges of Skullcandy in Singapore.The Digital marketing plan should consist of the following sections:1.Business ChallengesDefine and explain the key problems faced by the company.For example, what are your reasons for stating that the key challenges faced by thecompany? Is it low sales, low awareness, low returning customers, low number ofpotential...
Question: The management of this client organisation have the ambition to extend their market reach. You have met with this client and briefly discussed some of the key Marketing tasks that need to be managed at this initial market entry stage. Following this brief meeting, the client has asked you to prepare a report detailing and illustrating the approaches you recommend that they should undertake in their chosen international market, in th...
Preparing for Your Focus GroupScenario: Our consulting group has been hired by the Okanagan School of Business (OSB) to explore student perceptions, expectations, and usage of social media tools, such as Facebook and Twitter. Specifically, the OSB wants to understand students’ expectations related to the OSB’s use of social media, in addition to learning more about how students use, or would like to use, social media for communicatin...
Question: You need to select any one of the following UAE based leading companies such as Lulu Group International, Fly Dubai, DP World, Emaar Properties, Emaar Malls Wizz Air AbuDhabi, Alfuttiam Retail, Alfuttiam Auto, Etisalat, Du, BMB Group, AbuDhabi Commercial Bank, Sharjah Islamic, Dubai Islamic, Abu Dhabi First Bank, etc. to name a few. You need to identify the following Brief background and history of the selected company Brief e...
Learning ObjectivesA professional salesperson gathers information before they approach a customer. Currently, the salesperson gathers information on the potential prospect and their industry, the industry their firm participates in and the competitor product or service you are selling against.  Please note that this assignment is designed to illustrate the scope of knowledge required by professional salespeo...
BackgroundAquafresh White Trays 58 This case details how GlaxoSmithKline (GSK) entered into an open innovation relationship with a small manufacturing company, Oratech LLC, to get into the teeth whitening market with Aquafresh White Trays. In one sense, the partnership seems to be a perfect match, a textbook example of open innovation in action. GSK noted the rapid growth in teeth whitening products and was experienced in product marketing, sa...