Answering ALL Types of Marketing Queries : Page - 35

Overview of AssessmentInstructions on Assessment: Infographic and self-reflective essay (100%) (Individual submission; Using the template provided) 1.  Students are required to produce an infographic which applies a concept presented in the lectures or seminars to a real organisation. The infographic will be accompanied by a full reference list and should provide insights on the following 3 areas: • Opportunities and challenges that th...

Arnold Jackson owned a large sheep farm in New Zealand. After listening to a presentation by a Canadian trade delegation regarding business possibilities in Canada, he decided to travel there to check out business opportunities for his family’s beautiful handmade woollen products and his organically raised lamb. His first stop was in a large Canadian city, and he chose to stay in a large hotel in the downtown area because he was an inexperi...

Course Code   :  TM6002

Course Title   :  sustainable tourism development and planning

Ref style  :  Harvard

4/5 

One Planet Vision for the Responsible Recovery of the Tourism SectorAssignment Task The UNWTO claims that the pandemic crisis reinforces the need to strengthen the ‘resilience’ and ‘sustainability’ of the tourism sector.  Accordingly, it has called for a ‘responsible’ recovery of the tourism sector from the COVID-19 crisis. To this end it has published a report - One Planet Vision for the Responsible R...

Background and Scenario for the AssignmentBackground and Scenario for the Assignment Hello Fresh have given the go-ahead to launch Green Chef in your chosen country, as a premium brand. In line with Hello Fresh’s multi brand strategy, which seeks both to capture new customers and provide a fresh appeal to lapsed users, the long term aim is for Green Chef to be developed as a global brand in its own right. The development of a strategic...

Executive Summary The project is expected to be 20 pages minimum (does not include references, appendices) single spaced. It can be longer, but must be single spaced. Content Write a comprehensive digital marketing plan, including your ad network brief and demand-side platform brief from minor project 1 and minor project 2. Use the business you used for minor project 1 and minor project 2. Note that this assignment expects you to analyze th...

Course Code   :  MK7043

Course Title   :  digital marketing case study assessment guide

Ref style  :  Harvard

4/5 

Question: Learning Outcomes Evidenced by this assignment: 1.Evaluate the relevance of traditional marketing theory to the digital realm. 2.Appreciate and understand the importance of interdisciplinary research to digital marketing 3.Appraise key metrics for evaluating digital campaign performance 4.Consider the relevance of traditional marketing thought to contemporary digital domains. 5.Evaluate how digital marketing can be integrated in...

Identify and discuss four ways in which emerging economies may differ from developed economies. Support your answer with the help of examples and discuss the implications for multinationals operating in these emerging economies. The main cause of business failure in emerging markets is a lack of understanding of the local market context. Discuss, with examples, how multinationals can use the “Four Macro Dimensions” to compare th...

Section 1: Researching Digital ChallengesYou are to create a presentation covering the following two sections, using an appropriate software package (PowerPoint / Prezi etc), drawing upon assignment guidance given during the module delivery and formative sessions. Section 1 (This part should make up approximately half of your presentation) You are required to research digital challenges relating to the placement job and / or industry you will ...

Question: The aim of the assessment is to enable you to apply the knowledge gained during the module. You are required to choose an organisation from a sector of your choice or a sector from your degree subject sector : 1.Analysis of the strengths, weaknesses, opportunities and threats (SWOT) facing the organisation based on properly referenced sources. 2.Identification of the organisation�s key service marketing challenges (Weakness an...

You should include a hook, background and an outline. What does this mean? Why is it important for employability or career development? What are some tips or strategies for developing this? Personal Branding Networking Curriculum Vitae (CV) Aptitude Testing You must use citations when using work, ideas and theories that are not yours. Assessment Reflection Step 1: Go to this website Step 2: Log in using your London Met email...

Market SegmentationFeedback from the markers: Segmentation and Targeting Lots of students got in a pickle with this; the segmentation discussion should be around how best to segment the market. For Pley there are several distinct possible groups including: Families for whom space is at a premium Parents with environmental concerns Parents who are appalled by high levels of unused toys Parents/Grandparents who worry about screen tim...

This section should outline the purpose of the report and briefly introduce the case company’s product category of focus. You should also provide a broad outline of what the report contains. Your introduction should not be too lengthy (1-2 paragraphs or approximately 10% of the report word length). 2.Discussion: The broad aim of a Marketing Mix Analysis is to analyse the likely effect of the firm’s marketing actions in terms of buildi...

Presentation InstructionsThere is no penalty for submitting below the time limit, but students should be aware that there is a risk they may not maximise their potential mark. Assignments should be presented appropriately in line with the restrictions stated above; if an assignment exceeds the time limit this will be taken in account in the marks given using the assessment criteria shown. You will be provided with ONE international tourist d...

Task requirementsWorking in small teams to develop a 10 minute group presentation for a brand extension, you will then need to submit a group co-authored 1000 word report explaining the new brand extension. This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes: LO 2 Demonstrate knowledge of STP marketing planning process LO 3 Identify the key components ...

Learning Outcomes for the ModuleThe aim of this module is to introduce students to social media marketing, a relatively nascent yet vibrant field of contemporary marketing research and practice. Learning Outcomes for the module At the end of this module, students will be able to: Knowledge Evaluate how marketing theory can be incorporated and applied within a social media context. Appreciate the importance of interdisciplinary research p...