ObjectivesThis assessment addresses the following subject learning outcomes: d) Reflect on the ethical issues that accompany marketing practices Objectives: • To enhance a clear understanding of the importance of contemporary issues surounding sustainability and their implicaitons in marketing practices in the modern era; • To provide an overview of sustainable marketing theory and their applications to marketing strategies; &bull...
Subject Learning OutcomesThe Subject Learning Outcomes demonstrated by successful completion of the task below include: a) Compare, contrast and select effective methods for engaging customers in relevant markets. b) Undertake market research and testing to determine engagement opportunities while maximising the use of scarce resources. c) Develop creative, appropriate cost solutions to engage with the market at different stages of the custom...
Will Carl Die? What? What is this about? The Walking Dead, TV series. What is the context/situation? Carl has been bitten. What is the main point/problem? If Carl has been bitten by a zombie, will he die? How will that affect his family and the storyline? Where? Where does it take place? In a post-apocalyptic world where people have contracted the zombie virus and survivor factions are at war. Who? Who is this by? Based on the comic book...
Learning OutcomesLO1 Understand principles, nature and scope of e-marketing strategy: students should understand the implications of e-marketing in terms of opportunities and challenges created for today’s domestic and international business. LO2 Research internet macro and micro-environments LO3 Research the e-marketing mix and how this relates to traditional marketing; Students should be able to recognise potential business opportuni...
Assignment Context and Scenario: A UK-based organisation of your choice wants to introduce new products into its existing market due increasing demand. The Innovation Manager has studied the market for growth and potential profitability and is convinced that the organisation should certainly develop new products. Your chosen organisation’s competitors are currently engaged in developing new products, so developing new products is a must ...
Learning OutcomesAssignment Overview: The purpose of this assignment is to write a persuasive message. Communicating persuasively is something that you likely do in a number of contexts throughout your day. In business communication, knowing your audience and framing your point of view in a way that not only wins them over, but also motivates them to take some sort of action, is the ultimate goal of persuasive communication. Learning Outcomes ...
OutcomesThe final project for this course is the creation of an analysis paper with a company-facing proposal section. It will be an in-depth case study analysis with a research component. It will focus on a company experiencing issues with productivity. The student will function in the role of a consultant by analyzing and making recommendations based on psychological theories. Students will answer the question “What recommend...
Create the Career pathways Research Report these things.. Personal Development, Revisit aptitude tests, career edge questionnaire, SWOT analysis, reflect on work experience, reflect on living overseas for nine months. Application processes. Career Awareness 1. What roles are you interested in? 2. Why are you interested in them? 3. What tools have you used to understand your opportunities (Prospects planner) What are the skills required for t...
Task DescriptionTask Description This is a business case analysis that will be 1600 words +/- 10% Purpose This individual written assessment is designed to assist you to develop your knowledge of management and business contexts. The secondary purpose of this assessment task is to give you the opportunity to enhance skills in research, professional responsibility, and written communication. Task details Your task is to write a business case anal...
Note this assignment requires PowerPoint Slides: Option #1: Marketing Plan for a Company and Product/Service Your final project is a marketing plan for the company and product or service of your choice. If you are choosing a large global company, you MUST create a new product. However, this new product may be an upgrade of an existing product. You need to select a company that you have not used for your other assignments in the class. Your plan i...
Create a situation analysis for the Gymshark brand. The situation analysis should contain the following key areas: 1) External analysis 2) Competitor analysis 3) Customer analysis 4) Internal analysis 5) SWOT analysis
Want the solution for the case study called "Ombre, Tie-Dye, Splat Hair: Trends or Fads? "Pull" and "Push" Social Media Strategies at L'Oréal Paris Case Study" Analysis & Solution
On completing this subject the students will have1. An understanding of the theory and practice of marketing management;2. An understanding of how marketing tools are applied in a variety of business settings;3. An understanding of how marketing strategy is formulated from market intelligence;4. Enhanced problem-solving and decision-making abilities in relation to market analysis;5. An understanding of how companies organize their marketing progr...
Executive SummaryIn formulating the situation analysis & report: 1. An executive summary of the report’s findings and recommendation for key areas for the SM marketing plan 2. an introduction – provide a brief introduction/overview of your enterprise or organisation, the aims of the report and the structure of the report. Structural components such as: A Table of Contents, Table of Figures & Tables, Reference List, Appendic...
The ABC Manufacturing Company is a large, Australian company, based in Sydney. It has been operating for approximately 17 years. It manufactures good quality products which are exported to all states. It has a regular line of supply to a well-established group of customers. The CEO is concerned and has called a meeting of department heads and on-line managers. Business has been dropping and budgetary targets will not be met if something is not do...