Answering ALL Types of Marketing Queries : Page - 61

Course Code   :  BMGT 496

Course Title   :  business ethics

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Project PurposeBMGT 496 - Project Purpose: In this project, you will assess marketing from a business perspective. Specifically, you will complete research and use the course material to discuss a product, brand or industry, discuss how the product is suited to marketing of a particular company. You will also learn about the responsibilities of marketers in relation to ethics. Outcomes met by completing this project: 1. identify ethical issues t...

Assessing Chef's Plate's Marketing Philosophy and ApproachConsider an organization of interest to you. This might be a church, a club, a service organization, a sports organization, a company that you would like to work for, or simply an organization that you admire or want to understand better. This should not be a company with whom you are currently employed. It would be helpful if the organization you choose has a website that describes it an...

Requirement 1: Market Forecasting for Organic SolutionsScenario: You are the marketing manager of a brand called ‘Organic Solutions’that has been introduced to the market a short time ago by a large firm in the FMCG sector. The first product being the organic laundry detergent has been launched in the market and is currently in the introduction stage. Currently, the company is still considering extending the product line depending on...

Environmental Constraints• Analyze your organization’s general (PESTEL) environment. • Which environmental constraints does your organization face? Justify your responses. • How is the organization currently addressing these constraints? Which constraints create the biggest challenges for the organization? • Which elements have created (or will create) opportunities for them? Justify your responses. • Your ...

Task and ObjectiveMarketing is the process by which organizations identify their strengths relative to rivals, and direct their resources to create solutions that meet the needs of the marketplace. In this course, we examined the foundations of effective marketing, including value-creation, customer satisfaction, brand-building, and loyalty. We also considered the importance of sensing and responding to trends, understanding the factors that...

Task:Task: As discussed in class, the business case for sustainability has been well documented in both theory and in practice.  From attracting and retaining top talent to improving operational efficiency, an increasing number of local-global organizations are defining business strategy through a lens of sustainability in an effort to realize the plethora of business benefits.  The goal of this assignment is to prepare you, an aspiri...

Module AimsThis module provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It raises students’ awareness of the significance of B2B marketing in modern economies, in both local and global contexts.  On successful completion of this module you should be able to: 1. Demonstrate awareness of the current practices governing B2B marketing 2. Make recommendations about business-to-b...

Course Code   :  BUS0119

Course Title   :  principles of marketing

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TaskYou are required to select two companies or brands that markets its consumer products in Singapore. (Groups are to choose a product-based business and not a service-based business). The companies you have chosen should be a manufacturer and not a distributor. • Using online databases like SingStats, Passport, Factiva or Marketline to search for relevant environmental factors that highlight the most relevant social, technological, e...

Profile Your Key Market SegmentsIn this assignment, you will use your specific company (the one you identified earlier in the course) to fully describe their key target market segments. The information you provide on these target market segments will go directly to the marketing manager for him/her to use as a key resource in making the many marketing decisions for the upcoming year. (1) You will profile each of the key market segments (typic...

Course Code   :  MG624

Course Title   :  strategic marketing

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1.Understand how to analyse an organisation’s current and future internal and external environment2.Develop a strategic marketing plan to realise organisational objectives3.Manage resources to deliver the strategic marketing plan You are a senior marketing consultant working for Ashanti Marketing Solutions (AMS) Limited. You have just been commissioned by a company that wants to enter a suitable country with a new product or service. Th...

Summary of the Organization1. Provide a brief overview of the organization you have chosen. 2. The summary should include the organizations; name, industry/market they are in, location, history and description of the organization’s products or services offered, values, and any other information about the organization you feel is important and relevant. 3. The summary should include the major themes which you’ll be addressing in...

Task:Evaluate a company’s approach to customer segmentation and targeting, explain customer buying decisions and the role of various factors on the consumer’s buying decisions and discuss how a company builds customer loyalty and engagement. This assignment is a continuation from Assignment #1. For the company that you selected in Assignment #1, select one product item or product line that the company produces. It may be more ...

Section 1: Executive SummaryResearch and Report on an international company and product(s) that will expand its global business. Each team will select a multinational company and the product(s) that this company delivers, or you can use the same product that you presented in Week 4 or Week 9 (Building Global Skills), to build and elaborate your case from there. You must submit your choice of company and product for approval by August 29thin cl...

Assignment OverviewLearners will research and analyse an organization of their choice and is designed for you to apply the concepts learned in the course (modules 1-4), and involves the application of: • Management and organizations. • Environmental constraints on management. • Leadership. • Planning and strategic management. • Identify key functions and skills required of management within an organization. &...

Course Code   :  PA685

Course Title   :  Strategic Management of Public Communication

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Assignment OverviewFor this assignment, you need to identify a public agency that you do *NOT* work or volunteer  for and assess their marketing communications. You may choose any agency as long as it is  not one that you work for—because you will be calling them to assess their interpersonal  communication as well as their online communication efforts. You will make one phone call  asking a question similar to the one ...