AssignmentYour assessment consists a-word essay. The essay should have two main sections: 1.a PESTEL analysis We want you to use this framework in a thoughtful and critical way in order to evaluate the current and future attractiveness of a particular market segment. Draw some meaningful conclusions. 2.B2C/B2B perspective The second part will depend on whether you are taking a B2C or B2B perspective. If you are taking a B2C perspective: t...
Phase 1 · An Introduction Explain to the reader, what you want to accomplish with this report. · Background Research and Analysis - Velofix Who is Velofix? Why do they exist? What is the business opportunity for Velofix? Go beyond the information provided in the case and add your own insights about problems, opportunities and analysis of the Cycling, Exercise and/or Physical Recreation industry in Canada....
Career-Readiness SkillsCritically Analyzing Ethos & Logos Assignment Career-Readiness Skills The following skills will be practiced and assessed in this assignment: Critical thinking Analysis, evaluation, awareness of process, and well-reasoned conclusion Communication Clarity and conciseness of ideas, audience and purpose, organization of thought Digital fluency Word processing, web navigation and information management on multiple platform...
Background InformationBackground information:The TravelWest website provides travel information for the West of England, funded by Bristol City Council and other local authorities. Among the information provided, a map of car clubs in the Bristol area links to the website of each car club operator. Members of car clubs can book a car that they will drive themselves. Members benefit from reduced costs, as they pay for the time they ...
MODULE AIMSThe assessment is not a test or an exam. We do not expect you to become anexpert in all research methodologies presented in this module. However,we expect you to choose a topic, select a methodology and propose a research project. We also expect you to master the chosen methodology and to conduct a research project. -Discovering research methods in applied psychology -Reviewing previous literature with a critical eye -Developi...
Objective of this AssignmentObjective of this Assignment: To demonstrate on-line research, written communication and problem-solving skills related to a) e-commerce as a marketing tool and b) marketing issues in the e-commerce space. Pre-Assignment Instructions: To prepare you for this assignment, Read the Module 4 content and follow the embedded learning activities, and Go to http://content.pixlee.com/rs/917-RYQ-527/images/Digitally-Native-Bran...
Importance of Preparation and Tailored Presentations in B2B Salesi have to prepare a sales manual on TOYATA automobile company . the major focus of this should be on B2B rather than B2C. i have attached a sample toyata sales manual which covers everthing but that should not be copied at all. i also have attached requirements files belows what needs to be done . it requires both primary and secondary research MARKETING 2150 SALES MANUAL It has be...
EnvironmentIn this course, you learned how to analyze consumer behavior, use technological tools for marketing, set prices, create advertising campaigns and understand trends in the industry. For this assignment, choose a specific brand from a hotel company of your choice (Courtyard by Marriott, Homewood Suites by Hilton, Hyatt House by Hyatt, etc.), research and analyze their market strategy and write 1,700 – 3,000 word paper.  ...
Question: On successful completion of the module the student will be able to: 1.Define the role, context and purpose of services marketing in the context of aviation and creative industries, and be able to select and apply appropriate services marketing concepts and models to aviation and creative industries (LO1) 2.Demonstrate an understanding of the marketplace and services buying behaviour with the aim of developing a customer-driven mark...
Task:Task: Please read Case Study 11.2 Alapco Chemical Ltd on pp. 338-341. After reading Case Study 11.2, please answer the question below. Instructions: Please provide well- written and well-reasoned answers to the following discussion questions. Follow the guidelines in the Case Reflection Paper rubric below.What would you do in this situation if you were: A. Wilbur Stevens? B. Director of Globe-Watch? C. Minister for industrie...
Designing an Experiment for Gathering Customer FeedbackThe most accurate experiments work on customers, rather than segments of a markets or region, and are based on observations from their responses. In this week’s Learning Activity, I want you to think like a scientist who is running a business experiment requiring two parts, a control group and a mechanism for feedback. Design an experiment for gathering customer feedback, analyzin...
Assignment DetailsAssignment: Write a Draft Research Proposal Grade: 15% of your final grade. Due: November 15, 2019 at midnight I would like you to write a research proposal draft. I have provided you with a research scenario and two journal articles relevant to the research topic. You will need to search for these articles: if you need help with this, you can ask the library services for assistance or email me or one of your colleagues. You wi...
CodingFor some topics and in some circumstances the traditional collecting of data (quantitative or qualitative) can be difficult. Because of this below we outline and approach to developing a literature review based Research Project Report called a “Systematic Literature Review”. Below is a quick guide to what a systematic literature review is and some of the requirements (artefacts, processes, activities) of producing a systemati...
Key Marketing ConceptsLearning Outcomes: Knowledge and Understanding tested in this assignment: ·Explore the key marketing concepts as stipulated in the Chartered Institute of Marketing Award for Marketing Principles·Discuss the underpinning theories that drive marketing decisions (for example marketing mix, consumer behaviour, segmentation)·Describe the key marketing planning tools available to marketers including compet...
QuestionYou will be required to do the following to retrieve this assessment: 1. If you have previously submitted and failed, the individual report then ensure that you have fully understood the comments given in your feedback sheet and have a clear understanding of the areas that you have to make improvements on. 2. If you have not previously attempted this individual report, then ensure you cover the following: • Your research should...