Strengths• Strengths: Based on your SWOT Analysis from Part I, explain HOW you would take advantage of some of the strengths you identified. • Weaknesses: Based on your SWOT Analysis from Part I, clearly explain HOW you would protect the organization against some of the weaknesses you identified. • Opportunities: Based on your SWOT Analysis from Part I, explain HOW you would take advantage of some of the opportunities you id...
Current Business Communication ChallengesStep 1: Choose a business communication challenge from this list then, research it (you must have at least three (3) academic sources for this business report). Poor communication is having an impact on the workplace. Your employees are complaining there are unclear instructions, pointless meetings and other stressors that are turning into larger issues that are impacting the business. You are seeing a de...
To assess your ability to analyze a real-world electronic marketing campaign. Throughout this course, you will be searching and analyzing a company web site for its application of electronic marketing principles. You need to select a B2C website that you will follow throughout the course. You have to get the approval from your instructor before you start your project. The web site is to be a brand site, not a site for a mega corporation w...
MODULE AIMS Introduction to the MODULE This module is designed to introduce you to contemporary principles and practices in marketing, in a customer-focused and market-oriented organisation. Relationship marketing is the recent marketing approach that develops around the buying and consumption experience. As such, the module aims to develop your in-depth understanding of the strategic role of marketing in business, and its impact on the m...
Explaining Market Mechanisms and Sales EffortTask: The position the author takes on the key question; ii. Your thesis; and iii. An explanation of how your essay will be organized. Your essay must have a clear paragraph structure, each starting with a clear topic sentence.1. Explain the differences between the competitive sector and the monopolistic sector, in terms of market mechanisms and sales effort. What are the strategies used by monopolyc...
PurposeThe purpose of this part of the assessment is to allow students to apply their newly acquired knowledge of international marketing to a specific foreign market. The aim of the report is to critically analyse and report how a local company in its home country can internationalise marketing operations to a newly discovered host country market (international market). The focus is very much on analysis and the application of relevant ...
TaskTask: 1. This assignment contains only ONE question that is set in both Malay and English./ Tugasan ini mengandungi SATU soalan sahaja yang disediakan dalam Bahasa Melayu dan Bahasa Inggeris. 2. Answer in Malay or English./ Jawab dalam Bahasa Melayu atau Bahasa Inggeris. 3. Learners are to submit assignment only in MsWord format unless specified otherwise. Please refrain from converting text/phrases into picture form...
Project PurposeBMGT 496 - Project Purpose: In this project, you will assess marketing from a business perspective. Specifically, you will complete research and use the course material to discuss a product, brand or industry, discuss how the product is suited to marketing of a particular company. You will also learn about the responsibilities of marketers in relation to ethics. Outcomes met by completing this project: 1. identify ethical issues t...
Assessing Chef's Plate's Marketing Philosophy and ApproachConsider an organization of interest to you. This might be a church, a club, a service organization, a sports organization, a company that you would like to work for, or simply an organization that you admire or want to understand better. This should not be a company with whom you are currently employed. It would be helpful if the organization you choose has a website that describes it an...
Requirement 1: Market Forecasting for Organic SolutionsScenario: You are the marketing manager of a brand called ‘Organic Solutions’that has been introduced to the market a short time ago by a large firm in the FMCG sector. The first product being the organic laundry detergent has been launched in the market and is currently in the introduction stage. Currently, the company is still considering extending the product line depending on...
Environmental Constraints• Analyze your organization’s general (PESTEL) environment. • Which environmental constraints does your organization face? Justify your responses. • How is the organization currently addressing these constraints? Which constraints create the biggest challenges for the organization? • Which elements have created (or will create) opportunities for them? Justify your responses. • Your ...
Task and ObjectiveMarketing is the process by which organizations identify their strengths relative to rivals, and direct their resources to create solutions that meet the needs of the marketplace. In this course, we examined the foundations of effective marketing, including value-creation, customer satisfaction, brand-building, and loyalty. We also considered the importance of sensing and responding to trends, understanding the factors that...
Task:Task: As discussed in class, the business case for sustainability has been well documented in both theory and in practice. From attracting and retaining top talent to improving operational efficiency, an increasing number of local-global organizations are defining business strategy through a lens of sustainability in an effort to realize the plethora of business benefits. The goal of this assignment is to prepare you, an aspiri...
Module AimsThis module provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It raises students’ awareness of the significance of B2B marketing in modern economies, in both local and global contexts. On successful completion of this module you should be able to: 1. Demonstrate awareness of the current practices governing B2B marketing 2. Make recommendations about business-to-b...
TaskYou are required to select two companies or brands that markets its consumer products in Singapore. (Groups are to choose a product-based business and not a service-based business). The companies you have chosen should be a manufacturer and not a distributor. • Using online databases like SingStats, Passport, Factiva or Marketline to search for relevant environmental factors that highlight the most relevant social, technological, e...