Identifying Market SegmentsFirst, Name a product, service, or charity of your choice. ? This means pick a specific real product, not a whole category like "cosmetic product"! instead choose something like Mabeline Lipstick. The more specific the easier it will be. Next, develop a primary research plan to give you more insight into how to market your product by following the following steps: 1. Identify three distinct market segments most likely ...
Researching the Chosen CompanyTask: For this project, you will begin by researching a publicly traded company that engages in e-Commerce. You will then review the company’s risk statements as published each year in the company’s Annual Report to Investors (also published in the company’s annual filing of SEC Form 10-K). After analyzing the company’s e-Commerce operations and its risk statements about those activities, yo...
Section I– Overview Of Product/ServiceOverview The purpose of this assignment is to help students further their understanding of the integrated marketing mix framework by creating a marketing strategy for a product or service. Students will (a) select a product/service with which they are familiar, (b) discuss how the product/service is currently marketed, and (c) propose an improved marketing strategy. The focus of this ass...
Question: You are to imagine that you represent the market implementation group of an existing multinational corporation that is deciding to enter a new country. Your responsibilities, as a group, are to: 1. Chose a foreign country to enter for an existing multinational corporation, 2. To develop an international marketing plan for (1) and to submit this plan in a written format. To ensure you only focus on relevant areas, conduct your anal...
Question: You have been commissioned by the magazine “Special Events”, for their upcoming special edition themed ‘Business Travel Matters’. The magazine readership is primarily comprised of event and corporate meetings professionals, as well as a wider hospitality audience. Top 3 trends chosen is: 1.VIRTUAL REALITY REVIEWS ON HOTEL BOOKING PLATOFRMS 2.INNOVATIONAL TRAVEL (in the meetings sector) 3.TECH...
Question: You are required to produce a social media marketing plan for an SME based on best practice and the specific needs of the SME. Your marketing plan should span four months. The social media marketing plan should be produced in a coherent and appropriate format (provided below), it should also justify and provide evidence for all marketing decisions made. You are required to provide a brief description / detail of your chosen SME in t...
Learning outcomes and pass attainment level:1.Analyse and classify an organisation’s current e-business strategy, identifying their strengths and weaknesses relative to those of their direct competitors. 2.Choose effective e-business strategies for the delivery of products and services to increase market share and sustainability. 3.Compile and elaborate understanding of concepts, theories, frameworks and principles for e-commerce and...
The AssignmentYour job for this assignment is to analyze a company’s comprehensive social media presence. This analysis should include all social networks on which the company has a profile, as well as specific details about each profile (number of followers, number of likes, etc.). In addition to the numerical data about each company’s profiles, it is your job to answer the following questions about each company: 1) When w...
The Role of Logo and Uniform as Marketing ToolThe goal of this assignment is to conduct research on 3 major Canadian airline branding. You will be required to write a report based on your research. You are able to gather information from any site, book, or article available, citations will be required. This report must be written in your own words. Copying and pasting from any source will result in a 0. Take a look at the Canadian airlines liste...
Question: Learning Outcomes: Knowledge and Understanding tested in this assignment: 1. how to use fundamental marketing concepts across borders with clear consideration for cultural differences and variants; 2. how to analyse cultural diversity when formulating an organisation's marketing strategy; 4. how to create, evaluate and manage the marketing communications function across cultures. 5. collect, analyse and interpret data to understa...
Question 1: Computing Tenure and Censored StatusScenario Your company, the maker of StackBook laptops (you may remember this scenario from MRT285), isinterested in understanding customer loss and retention. The supplied file is a list of almost 22,000customers spanning eight years’ worth of activity, containing information about their purchase history.Each record represents the purchase history for one customer, including the number of p...
Part 1: Six Month Plan DirectionsThis assignment has 2 parts. You will complete the six-month plan spreadsheet using information you learned in unit 5 and through this course, and you will also write a short summary of your finished plan that explains what these numbers mean for the retailer as compared to last year and industry standards. The plan template shows LY information for this store. You will only fill in Plan infor...
Company ProfileExpected length: You are the sales representative for a company selling a product/service to another company (B2B). Choose a company and product/service that you are genuinely interested in selling. It makes the assignment much more interesting. Company Profile: · Company name · Company address · Description of Company (in detail) · Pro...
This part of the assignment you will be starting an imaginary business in yourchosen industry. The type of business must be specificFor example, “a retailbusiness in Oil & Gas” is too vague. “Gas station” or “Propane tank home-supplyservice” are much more appropriate. Note: Please pick a type of business onwhich you can find details about online.Once you have selected your business, submit the following o...
Stepfamilies and Blended Families in Today's SocietyTask: Stepfamilies and blended families are becoming prevalent in today’s society as adults choose to remarry and/or cohabitate with a new partner. When one or both partners bring a child from a previous relationship into their relationship, they create a blended family or cohabitating stepfamily. Current studies indicate there are unique challenges faced by blended families and/or stepf...