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  • Course Code: LONT076
  • Course Title: enterprise and innovation
  • Referencing Styles : Harvard

Overview of Personal DevelopmentI worked in indigo airlines as an executive security officer for 3 years after completing my graduation in B.Com. I have chosen different field to get the experience of new roles and responsibility and this give me totally new experience in airlines industry as I have been appointed as security officer which is new opportunity for me as a fresher. I then decided to switch to another job and joined as Guest servi...

  • Course Code: MKTG207
  • Course Title: marketing toolkit
  • Referencing Styles : Harvard

Four Ps in Marketing mix and impact of the internetMarketing plays a major role in any business’s sustainability and growth. To maintain its growth a marketing plan is needed, it acts as a helping guide that helps in the marketing strategies, making tools and the tactics to reach out to the targeted audience (BBC, 2022). This paper will throw a light on the four P’s of Marketing and the impact of social media and the internet on ma...

  • Course Code: 7QQMM305
  • Course Title: business model innovation and intellectual property
  • Referencing Styles : Not Selected

Reviewing Airbnb’s business model using the Business Model CanvasReferences Fewkes, A. (2022, January 12). How Airbnb's exponential business model works. Retrieved from BMI: https://www.businessmodelsinc.com/exponential-business-model/airbnb/ Kist, W. (2017, June 29). How Airbnb Works | Insights into Business & Revenue Model. Retrieved from Jungle Works: https://jungleworks.com/airbnb-business-model-revenue-insights/ 1) What...

  • Course Code: GSBS6014
  • Course Title: digital marketing
  • Referencing Styles : Harvard

Exclusive Watkins Steel Four-Step ProcessFor the best steel fabricator, one should contact Watkins Steel. The company specializes in both metalwork and structural steel fabrication. It has been in operation since 1968 and has since served clients in the mining, building and construction sectors. Watkins is based in Brisbane and extends its services to South East Queensland. Watkins Steel has created and established an exclusive end-to-end dig...

  • Course Code: LONT061
  • Course Title: digital marketing with data analytics
  • Referencing Styles : Harvard

External analysisThis report will analyse the internal and external factors affecting United Kingdom’s restaurant and cafe Tropea Harborne. Also, the current internal analysis consisting Situational, objective, Strategy, Tactic, Action and Control plan of the digital marketing. This report will critically analyse external and internal environment of Tropea Harborne restaurant. What are marketing trends and competition and political,...

  • Course Code: BUSN3430
  • Course Title: global business environment
  • Referencing Styles : Harvard

Poster PresentationGlobalisation can be referred to the growing interdependence of the worldwide cultures, economy and population that has accelerated the cross-border trades and the flow of investments. Oramah and Dzene (2019) noticed that globalisation is the process of international integration of technology, goods, capital and labour. This report will focus on a comprehensive analysis of globalisation by illustrating a poster presentation....

  • Course Code: MK3159
  • Course Title: consumer behaviour
  • Referencing Styles : APA

Consumer BehavioursFood innovation is significant in the present scenario to attract healthy lifestyles involving required nutrients. Cultured meat in this regard brings sustainability and assurance of a good heath (Bryant & Dillard, 2019). The present study has aimed to discuss the consumer behaviours and marketing strategy of MEAT Co. to facilitate the cultured meat business. The study has further covered the factors that influence the c...

  • Course Code: BMIH4002
  • Course Title: food and beverage operations
  • Referencing Styles : Vancouver

Types of food-related issues The term food allergies refer to the type of food related issues which is increasing day after day. Over millions of people are getting affected by the food they are consuming. Several kinds of symptoms such as fever, abdominal pain or vomiting are experienced by the people due to the consumption of the contaminated food (Jia and Evans). Apart from those, since the last decade the rate of the hospitalization related ...

  • Course Code: MKT743
  • Course Title: applied marketing project
  • Referencing Styles : Open

Company Background There has been immense increase in the utilization of digital networks and online activities of various businesses around the world due to globalization and its other advantages. Digital form of marketing is dynamic business process. According to Visser (2021), digital marketing can be defined as the process and promotional activities for brands that connects the potential customers of the brand with the brand itself by levera...

  • Course Code: MGT5418
  • Course Title: services marketing
  • Referencing Styles : Harvard

Literature Review Introduction  In this report on Service Marketing, the purpose is to start a new service based company which will be a French Fine Dining Restaurant in the near future. The aim of this report will be to critically evaluate the main service which will be the focus for this restaurant and utilising concepts, tools and models of service marketing for the company to be successful. Here, a concise explanation on the strategic ...

  • Course Code: MGMT205
  • Course Title: international business
  • Referencing Styles : Harvard

Brief Introduction of OrganizationBunnings Group Limited is an Australian multinational company owned by Wesfarmers since 1994. It operates in Australia, New Zealand, United Kingdom, and in Ireland. The company was initially founded in 1887 in Western Australia and performed activities such as sawmilling. Later on in 1952, the company becomes a public company and simultaneously expanded its operations in retail industry, and in hardware stores...

  • Course Code: MGBBT0UCT
  • Course Title: understanding customers
  • Referencing Styles : Open

1 Understanding Customers Assignment task Write an essay on the micro and macro aspects of Understanding Customers. Use theories to support your argument. Use examples from tourism sector where necessary. This assignment has provided you with an opportunity to show your achievement of the following module learning outcomes: LO 3 Demonstrate practical implications of consumer behaviour theory in different businesses a...

  • Course Code: 115116
  • Course Title: introduction to marketing
  • Referencing Styles : Open

  • Course Code: MKTG4481
  • Course Title: integrated marketing communications
  • Referencing Styles : Open

Insurance Marketing Coordinator Assignment During the month of September, assuming the US border is open for travel, CAANEO would like to see 2,000 new quote requests for CAA Travel Insurance. These quotes can come from current CAA Members who are not existing policy holders or people who are not C AA Members that are simply interested in CAA Insurance and not the Membership. CAA Members can save up to 20% off Travel Insurance. https://...

  • Course Code: 115.116
  • Course Title: introduction to marketing
  • Referencing Styles : Open

115.116 Introduction to Marketing Case Study 1 Ethique Due: Sunday 22 nd August, 11.55pm (NZ time) Please read the case study that follows , then download the Case Study 1 Ethique Answer Sheet, answer the questions , and then submit the answer sheet into the Case Study 1 dropbox in the Assessments section of the 115116 Stream site before the due date. Case study Ethique: Balancing planet and profit ...

  • Course Code: BE425
  • Course Title: research methods in management and marketing
  • Referencing Styles : Open

Research Plan StructureIn preparation for Capstone projects in your final year, and in order to meet the relevant Learning Outcomes for this module (please see Module Guide), this assignment is designed to help you develop the skills involved in planning and designing small-scale research projects in Management and/or Marketing. With this in mind, the assignment requires you to work through the following process: • Choosing a to...

  • Course Code: BU52038
  • Course Title: applied marketing research and insight
  • Referencing Styles : Harvard

Understand the importance of and the process used for defining the marketing research problem. Describe the tasks involved in problem definition, including discussions with decision makers, interviews with industry experts, secondary data analysis, and qualitative research. Discuss the environmental factors affecting the definition of the research problem: past information and forecasts, resources and constraints, objectives of the...

  • Referencing Styles : APA

Literature ReviewBrief Why should tourism managers and marketers study the needs and preferences of Chinese travellers?How could tourism providers better serve this market? Analyse and discuss the relevance of theories on Chinese culture for understanding tourist behaviour and its ramifications for tourism suppliers. Provide examples for measures that can be adopted by tourism providers to better serve the Chinese market. The essay should...

  • Course Code: MKT202
  • Course Title: Marketing Management
  • Referencing Styles : APA

Customer Analysis and Customer SegmentationYou are required to write a customer analysis and customer segmentation for a selected organization from your perspective (which would have previously considered in Assignment 1). You are required to identify consumer segments and target markets for a chosen organization. You must analyse the positioning strategy (ies) for a chosen product or service in that selected organization. Using the positioni...

  • Course Code: BUSN3710
  • Course Title: Marketing Principles
  • Referencing Styles : Harvard

Questions: Module Aims This module provides students with an introduction to marketing and its role in business and society. It gives students an overview of the principles underpinning marketing activities, and is both an introduction to the subject area. The module aims to introduce the key concepts of marketing, an understanding of consumer behaviour, and an evaluation and application of marketing tools in the context of contemporary major...

  • Course Code: 5BUS1165
  • Course Title: understanding customers
  • Referencing Styles : Harvard

Assignment TitleDescription of the assignment   This course work is an individual piece of work to be written in report format. The course work is divided in two parts:  1)A preliminary draft, worth 30% of the marks 2) A definitive submission worth 70% of the marks on this module.  You must carefully read and analyse the following papers: Kozinets, R. W. 2006. Netnography 2.0.in R. W. Belk, editor. Han...

  • Course Code: MK9700
  • Course Title: strategic marketing in the digital era
  • Referencing Styles : APA

Gain a critical understanding of strategic business functions, and particularly how marketing decisions fit into the context of business strategy in a digital era. You will also develop an appreciation for the digital marketplace, the challenges it poses as well as opportunities. Acquire the ability to design, implement, and evaluate marketing strategies that are integrated with key business functions (e.g. financial planning), especial...

  • Course Code: MKT3025
  • Course Title: enterpreneurial marketing
  • Referencing Styles : Harvard

The Assessment TaskYou are required to carry out a comprehensive academic report on the best practice methods and techniques of entrepreneurial marketing in SMEs. You are to critically discuss relevant SME and entrepreneurial theory and provide critical thinking regarding marketing practice and where appropriate use supporting evidence to back up your discussion. To obtain higher grades in this assignment you should demonstrate a good unders...

  • Course Code: MK9700
  • Course Title: strategic marketing in the digital era
  • Referencing Styles : APA

Learning OutcomesLearning Outcomes: MLO 1: •    Gain a critical understanding of strategic business functions, and particularly how marketing decisions fit into the context of business strategy in a digital era. You will also develop an appreciation for the digital marketplace, the challenges it poses as well as opportunities. MLO 2:•   Â&nbs...

  • Course Code: MGT5412
  • Course Title: Consumer Behaviour
  • Referencing Styles : Harvard

Evaluation and application of theoretical framework1.Critically understand the connectivity between marketing and consumption, customers & customer behaviour.    2.Assess and appraise customer behaviour theories and concepts from a critical perspective.     3.Apply this critical evaluation of customer behaviour theory to the creation of strategic and responsible marketing practice.    4) Critically investig...

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