Question 1: Report (80 marks)Assessment Instructions This assignment requires you to answer questions in relation to the case study ‘Hopkinson’s Coffee Company’ (see below). This is an individual, case-based assignment. Question 1: Report (80 marks). Using relevant theories, frameworks, and concepts, analyse and evaluate the current position in which Hopkinson’s finds itself, and make recommendations for a marketing...
What is Extreme Couponing?Extreme CouponingMany words can reasonably be connected to the term “extreme.” Up until a few years ago, couponing” certainly was not one of them. But thanks to the general public’s enjoyment of reality television, people’s ceaseless search for a great deal, and greater concern for saving money, extreme couponing has become a thing. The term extreme couponing arose from a television show...
Question: Instruction The topic is to write about bringing a cafe brand from Thailand to Singapore. Cafe Brand: After You Dessert Cafe.Attached is the reporting guideline to follow. Please include 18 references. For references, please only insert if it is relevant to the pointer. Do not insert just because of matching keywords. There is no need to only insert paid journal articles. Please use free journal articles, news articles, webpage writeu...
Learning Outcomesa) Can explain the fundamental theories of brand development and positionb) Competently utilise specified design software to digitise brand position and touch pointsc) Can apply brand theories to develop an emotional brand experienced) Have understood and demonstrated the role of the consumer in the development of brand strategiese) Work Independently to fulfill project requirements, can demonstrate a customer brand journey ap...
Strategies for Mature MarketsQuestion 1 – Your coursework/X-Culture company is operating in a very mature market. The Marketing director has asked you to give a summary of what options the company could consider in this type of market. You are required to a. Explain and critique product and service offering adjustments in mature markets, (not simply list of what they are), and b. Give your preferred choice of one approach, with supportin...
Part I: Title page, Table of Contents, Executive Summary (complete last!), Introduction, and ConclusionPart I: Title page, Table of Contents, Executive Summary (complete last!), Introduction, and Conclusion Part II: Product Profile •Description of product (Product selected is Garments. Please mention garments instead of product.)•What market need is filled by this product •Does product have unique selling pr...
Part One, Performing a Situation Analysis: The Micro EnvironmentIt is important to be able to view marketing through the lens of your own work and that of your own firm or organization. Instructions: Imagine you are the new chief marketing officer of your company or one you have worked for in the past or one you would like to work for in the future. Identify a new service concept that you will bring to market. For t...
General guidelines for Short Tutor Marked Assignment (STMA) In order to conduct your analysis, you are requested to pick a local or regional organization, (for example Zain telecom nation or Ooredoo as requested/specified in each the questions below. You can select an organization in which you might be interested in working after graduation, or an organization that is a very significant player in a sector in which you plan to work or alread...
In recent years, there has been significant growth in expenditures on sponsorships, a reflection of the ever-present need for differentiation in increasingly competitive markets. Sponsorship involves investment in an event in order to provide the sponsor with the exposure to the benefits of the event” (Preston, 2012). “Activation makes the difference between a sponsorship that is unremarkable and one that is a knockout suc...
LO 1 Analyze the effectiveness of the marketing mix for any given company or brand.This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes: LO 1 Analyse the effectiveness of the marketing mix for any given company or brand. LO 2 Demonstrate knowledge of STP marketing planning process You need to carry out in-depth research into the brand’s target ma...
Overview of AMC EntertainmentWithin a rapidly changing entertainment industry, we recommend that AMC consolidate their brick-and mortar operations and further enhance its traditional movie theater operations to serve the most profitable segments through high performing sub-brands while also increasing expansion into streaming and subscription services. We also recommend that AMC closely monitor international market trends and develop dynamic c...
PESO ModelContent Creation (PESO and Curated) Pretend that University of Louisiana- Lafayetteâs marketing and communication department has asked you to create content for ULâs social media platforms as a paid social media intern this semester. Â 1. Give an example of what you would do/create for UL for each of the PESO model types. In a paragraph or two for EACH media type, thoroughly describ...
Barbara's Selection of Assistant Manager PositionBarbara got along well with Bob and Larry. They invited her to corporate headquarters for further interviews, and the impression she made on other Beef and Lamb executives was exceeded only by the impression they made on her. On the second day of her interview series, she was surprised to be offered a selection of several assistant manager positions in different cities. She had relatives and fri...
SWOT Analysis for Beckett OrganicsBeckett Organics : Go through the following case and answer the questions that follow and submit in the form of a report(4000 words). John Beckett enjoys vegetables, so much so that he has given up his full-time job as a lawyer to concentrate on growing and marketing organic vegetables. He started growing vegetables 20 years ago in his back garden and eventually became fully self-sufficient in supplying ve...
Web link: https://www.dbsportsagency.co.uk/ DB Sports Agency has invited your marketing team from the University of Wolverhampton to assist in developing its Marketing Performance Management (MPM) system. With particular focus advising the business on the use of marketing tools, and using the latest digital and analytical techniques, measuring quantitative and qualitative data and calculating the return on marketing investment (ROMI) ...