Accessibility and User Experience Analysis of Top CompetitorsThis assessment is designed to assess the following Module Learning Outcomes: MLO 1: Have developed a critical understanding of marketing metrics, evaluation, and analytics, particularly in the context of digital marketing. MLO 2: Develop appropriate analytical and critical evaluation skills to support organisational decision making for marketing. MLO 3: Analyse and assess digit...
Question: LO1: Critically appraise the nature, importance and challenges of integrated digital marketing strategies. LO2: Propose and evaluate an effective integrated digital marketing strategy with associated objectives. LO3: Evaluate core digital skills, theories, concepts and models and apply digital production skills. You will create a digital marketing portfolio for Dark Woods Coffee. This is an individual piece of work and is wo...
Internal EnvironmentFormat: Report (refer to the assessment preparation guidelines section) Task: In this assessment you will conduct a condensed analysis to gain an overview of the market situation of case company ‘ecostore’ (www.ecostore.com). In marketing, this overview is referred to as a Situation Analysis, which means you are analysing the firm’s current external opportunities/threats and the internal strengths/weaknesses...
LePetomane Personal Care ProductsPart 1 Hedley Lamarr was recently hired into an entry level sales role with LePetomane Personal Care Products (LPCP). LePetomane is a manufacturer of personal care appliances (not cosmetics) including hair dryers, curling irons, facial cleaning aids, steam moisturizers and many others. LPCP supplies both the professional market and the consumer market with their wide range of products. Their equipment range...
Learning OutcomesLearning outcomes This TMA is intended to assess the following: your knowledge and understanding of key concepts and ideas covered in Block 3 of B207 your knowledge and understanding of the elements required to build long-term success in organisations your ability to find and interpret additional information online your ability to use academic and business and management language appropriately and effectively to communica...
All assignments should indicate: Subject name and code, group members and student numbers Products and services are not created in a vacuum -- they are themselves a "product" of multiple factors shaped by consumer behaviour decision-making. In Phase 1, your task will be to deconstruct 3 competitive brands in the same product category, comparing and contrasting the consumer behaviour decision-making using relevant concepts from different chapter...
Demonstrate an ability to make sense of marketing and customer facing activityDemonstrate an ability to make sense of marketing and customer facing activity Demonstrate an ability to understand and explain marketing processes Demonstrate an ability to understand and use conceptual models and theoretical insights to analyse, evaluate, explain and comment on marketing activities Write a report which evaluates the University of Wolverhampton&...
Step One: Target Market IdentificationAssignment 1 (group presentation) For this assignment you should form groups of three and select a New Zealand based company. This group assignment is worth a maximum of 30% of marks for this BIBM 654 paper overall and corresponds to Learning Outcome 1 and 2. This assignment consists of three parts. First you need to identify the target market of your chosen company. Then, unpack and describe the company&rsq...
External PESTLE AnalysisDemonstrate an ability to make sense of marketing and customer facing activity Demonstrate an ability to understand and explain marketing processes Demonstrate an ability to understand and use conceptual models and theoretical insights to analyse, evaluate, explain and comment on marketing activities Write a report which evaluates the University of Wolverhampton’s marketing activities and approach. Your report...
This individual assignment aimsto deepenyour conceptual understanding ofconsumer behaviour. It involves writing anessayabout the merits of key learning theories, where you will integrate theoretical ideas, and then apply your knowledge by developing a relevant advertisement. The Learning Objectives: a)to gain experience in developingacoherent argument takinginto account the complexities of an issuewithin a consumption contextb)to develop skills i...
Assessment Context Task One Students should decide if they would like to submit their work by either a video, audio, or written format. This will subsequently determine if the student is to launch a vlogging (video), podcasting (audio) or blogging (written) channel. Students should brand their chosen medium in relation to the context of the assessment. Both the format and medium should be agreed with the module tutor. Task Two Option 1 Crea...
Cover sheetThis report requires evidence of research, insights and critical evaluation. Per the marking criteria (part of the Assignment Brief) the majority of your marks will come from your analysis, discussion and application of key marketing topics/concepts/theories to your observations about LEGO and the issues and opportunities that arise from exploring LEGO’s activities. Produce and submit report as a WORD document wi...
Background and Scenario for the AssignmentYour assignment should be based on ONE of the top two countries you identified in the group presentation. This choice is up to you. Please make sure that you read the ‘Task Requirements’ section for more details of what is or is not included in the word count. Background and Scenario for the Assignment Hello Fresh have given the go-ahead to launch Green Chef in your chosen country, as a ...
It is therefore somewhat surprising that the accommodation and restaurant scene does not reflect the fact that Mount Kinabalu is a World Heritage site. The accommodation can mainly be found in and around Kundasang which lies 8 kilometres from the main entrance to the National Park. The only other significant development in the area is Ranau which is a further 16 kilometres away from Kundasang. The accommodation in and around Mount Kinabalu consis...
Question: Learning Outcomes Assessed: LO1: Describe the importance of the marketing function and the marketing mix LO2: Explain elements of the communications mix LO3: Examine how digital marketing can be used in communication strategies Assessment Brief: You are required to submit a portfolio of no more than 2000 words that explains the effectiveness of digital marketing. ·Explain what marketing is. &middo...