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Objectives 1. Discuss the value propositions, core brand values and buyer behaviour of your chosen organisation; Analyse the micro-environment (the company, suppliers, intermediaries, relevant publics, customers and competitors 2. Analyse the macro environment, that is, demographic, economic, natural, political, technological and cultural (DENPTC) forces to demonstrate their impacts on your chosen organisation's strategies/capabilities...
Tasks:Instructions Below is the industry Analysis done on the Ice Cream company Ben and Jerry. Read and Analyze this analysis then do research on the company and write an (Executive Summary, Company Background, and Environmental Analysis on this company based on all research and information gathered. Industry Overview & Future of the IndustryThe ice cream industry is a submarket of the food and beverage industry. There has also emerged...
Assessment Submission InstructionsAssessment Submission Instructionsi) Assignment should be submitted by electronically through Turnitin ii) Academic dishonesty of any kind is strictly prohibitediii) assignments should be submitted by its due date as scheduled by the Course Instructor  Course Learning Outcomes Assessed1. Demonstrate a broad based knowledge of the economic, social, cultural, political, legal & reg...
Unit LessonUnit LessonOrganizational DiagnosisDuring this unit, we will focus on the diagnosis process and how it can assist the organization in determining the gaps that exist between the current and desired performance areas. The diagnosis phase also helps the organization see how its goals can be achieved by making changes within the organization (Rothwell, Stopper, & Myers, 2017). There are nine steps in the diagnostic process. These s...
Assessment DescriptionAssessment Description:In this assignment, you must select a New Zealand organisation as your business entity. You must conduct a research on the selected New Zealand organisation. The research information may be related to its environmental analysis (internal and external environment) and the influence of bi-cultural partnership on business activities. You should use a secondary data (getting information from website, in...
QuestionsAssignment 5: Goals and Objectives and Locating Key InfluencersPrepared for Direct Marketing The purpose of this assignment is to find appropriate key influencers for your brand and to set goals and objectives for your Twitter Account.  Please complete this assignment individually. As part of this assignment you are required to do the following using the provided template: â€&ce...
Digital Marketing MethodsIn Milestone One, you analyzed the brand implications of reopening the park, and you have delivered the analysis report in the form of a presentation. In your role as regional marketing director of one of the theme parks in the southeastern United States, you have been tasked by your CMO with designing a marketing plan to address the marketing and branding needs of reopening the park. You will create a customizable strat...
a)Define digital marketing communications (DMC) and its role in marketing strategy.b)Demonstrate an understanding of the DMC environment and apply it to marketing planning.c)Identify the DMC mix and its application in marketing management and planning. You are required to create a professional online blog (using blog software of your choice e.g., https://www.tumblr.com , https://wordpress.com , https://www.blogger.com etc.,). You are requir...
Questions:What actions/plans are necessary to service and maintain the account over the long term company. What is the history of financial organization? It has been said that successful selling is 90% preparation and 10% presentation. Planned presentations tailored to the needs of the client enjoy a much higher success rate than unprepared and/or canned presentations. As a salesperson, you are required to know detailed information a...
1.Appreciate and evaluate the relevance of the marketing concept to organisations both from academic and practical points of view.       2.Understand and critically evaluate the impact of the marketing environment and different stakeholders on marketing decisions. You are required to select one model associated with the situation analysis on which to b...
Business Opportunity and Capture StrategyWhole Foods and write a report that reflects on and answers the following questions. Your answers should be supported by evidence from the data you collect through your research. Your answers should also show how you analysed the data you collected using the marketing theories and concepts, and corporate social responsibility concepts you are learning in this module. 1. What was the business opport...
AssignmentAssignment: Each student will write an original CRM marketing article and post it on their profile on LinkedIn. This is an individual assignment. Students will need a LinkedIn Profile to complete this task, if they don’t have one, they will need to set one up on their own prior to completing this assignment. Research articles on CRM and identify a CRM marketing trend that you want to be the basis of your article: &b...
Background research on Axiata Group Bhd and Norway’s Telenor Group mergerThe attached articles are related to the Merger of Axiata Group Bhd. and Norway’s Telenor Group. Base on the attached articles and any other related news/articles, you are to perform the following list of analysis and write up your finding in a report format. Report Structure and Question Executive Summary Introduction 1. Conduct in-dep...
Trait TheoryTrait Theory (18 marks)1. Identify THREE leadership traits from the Trait Theory you feel you do OR do not possess. E.g. you may identify three that you do possess, or three that you do not possess, or one you possess and two you do not possess, etc. It is up to you. Be sure to justify your responses. Provide specific examples from your life for each trait you identify. (9 marks – 3 for each trait)2. Identify TWO traits or ch...
About The AssessmentThis assignment is an introduction to the business world  The assessment is designed to give capable students an opportunity to learn and to demonstrate their learning, in short, a chance to shine. Thousands of students on previous courses successfully (and often brilliantly!) completed the assignment.  We make our assignments as real as we can without actually inserting you in the firm. Furthermore...
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