Assessment TaskThe purpose of this assessment is to produce a marketing audit that would support a marketing plan. The audit should be produced for a company (or business unit) of your choice in one sector from; mobile network providers, fashion clothing, automotive or charity and should focus on the UK only. Conduct independent research using quality sources fully referenced to provide the evidence to support your analysis e.g. Mintel, Mar...
Question: Learning Outcomes: Knowledge and Understanding tested in this assignment: 1. how to use fundamental marketing concepts across borders with clear consideration for cultural differences and variants; 2. how to analyse cultural diversity when formulating an organisation's marketing strategy; 4. how to create, evaluate and manage the marketing communications function across cultures. Learning Outcomes: Skills and Attributes tested in...
Career-Readiness SkillsCritically Analyzing Ethos & Logos Assignment Career-Readiness Skills The following skills will be practiced and assessed in this assignment: Critical thinking Analysis, evaluation, awareness of process, and well-reasoned conclusion Communication Clarity and conciseness of ideas, audience and purpose, organization of thought Digital fluency Word processing, web navigation and information management on multiple platform...
Objective of this AssignmentObjective of this Assignment: To demonstrate on-line research, written communication and problem-solving skills related to a) e-commerce as a marketing tool and b) marketing issues in the e-commerce space. Pre-Assignment Instructions: To prepare you for this assignment, Read the Module 4 content and follow the embedded learning activities, and Go to http://content.pixlee.com/rs/917-RYQ-527/images/Digitally-Native-Bran...
Importance of Preparation and Tailored Presentations in B2B Salesi have to prepare a sales manual on TOYATA automobile company . the major focus of this should be on B2B rather than B2C. i have attached a sample toyata sales manual which covers everthing but that should not be copied at all. i also have attached requirements files belows what needs to be done . it requires both primary and secondary research MARKETING 2150 SALES MANUAL It has be...
Task:Task: Please read Case Study 11.2 Alapco Chemical Ltd on pp. 338-341. After reading Case Study 11.2, please answer the question below. Instructions: Please provide well- written and well-reasoned answers to the following discussion questions. Follow the guidelines in the Case Reflection Paper rubric below.What would you do in this situation if you were: A. Wilbur Stevens? B. Director of Globe-Watch? C. Minister for industrie...
Question: You have been commissioned by the magazine “Special Events”, for their upcoming special edition themed ‘Business Travel Matters’. The magazine readership is primarily comprised of event and corporate meetings professionals, as well as a wider hospitality audience. Top 3 trends chosen is: 1.VIRTUAL REALITY REVIEWS ON HOTEL BOOKING PLATOFRMS 2.INNOVATIONAL TRAVEL (in the meetings sector) 3.TECH...
Thorough SWOT Analysis for Pets.comWhere appropriate, give examples and be specific in your answers. Each point mentioned should be justified/supported with examples and/or outside sources where appropriate (assume that the reader does not understand the concepts and theories and you have to explain them to him/her). Your answers should logical, in-depth, substantive and in your own words Final Exam: Please read the case Pets.com, and a...
Question: Present your findings via a presentation of a professional standard using PowerPoint. Where relevant and appropriate to the presentation, provide accompanying documents such as a Briefing Note or Presentation handouts. Work Placement Presentation Aims the Presentation element of the Placement Assessment requires that you demonstrate you can effectively utilise your learning and skills from your work environment as well as your acad...
Question: This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes: LO 2 Demonstrate knowledge of STP marketing planning process LO 3 Identify the key components of the marketing environment. LO 4 Identify research requirements to begin to solve a business/marketing problem in a company You now need to select an existing brand (you may choose one ...
Step 1 - Identify the service process to be blueprintedStep 1 – Identify the service process to be blueprinted, (for example: reservations, check in, room service, concierge). (Write this part directly on the excel template) Step 2 – Identify the target customer of the service (what is the age/gender/occupation of the customer, for example: GENDER: Male/Female, AGE: 18-25, OCCUPATION: full time Seneca student in the ...
Question: Threshold expectations In order to pass this assessment you will need to: • Demonstrate an acceptable level of understanding of key terms and concepts in marketing • Provide a competent analysis of a given predictable business situation and present an appropriate response in the form of a simple marketing mix plan Multiple Choice Questions (25%). Select your answers on this booklet. Attach the booklet to your exam answ...
PAA 1 will help you reflect and comment on what you have learned about managing negotiations. Reflections will be based on the application of negotiation-related concepts to real-world experiences. Your choice of real-world negotiation activity is less important compared to your analysis of the event through personal reflection, discussion, and writing. Your goal is to make connections between the concepts you have learned so far in this course a...
Instructions and SubmissionAssignment 2: Analysis of Internal Influences (Factors) on Consumer Behaviour Instructions and Submission In this module, you have explored a variety of internal influences on consumer behaviour. You will now apply what you have learned by analyzing and investigating internal factors or influences on consumer behaviour to practical marketing situations. Assignment 2, worth 10% of your final grade, is organized in six s...
PurposeFor this assignment, you will craft a website that presents three major stakeholder positions within your issue. You will also compose an “About” page for your webpage and a “Required Reading” list that focuses exclusively on peer-reviewed, scholarly sources. The Digital Forum assignment asks you to continue to explore, research, and write about the issue you’ve engaged throughout the semester. The goal ...