Digital Marketing MethodsIn Milestone One, you analyzed the brand implications of reopening the park, and you have delivered the analysis report in the form of a presentation. In your role as regional marketing director of one of the theme parks in the southeastern United States, you have been tasked by your CMO with designing a marketing plan to address the marketing and branding needs of reopening the park. You will create a customizable strat...
a)Define digital marketing communications (DMC) and its role in marketing strategy.b)Demonstrate an understanding of the DMC environment and apply it to marketing planning.c)Identify the DMC mix and its application in marketing management and planning. You are required to create a professional online blog (using blog software of your choice e.g., https://www.tumblr.com , https://wordpress.com , https://www.blogger.com etc.,). You are requir...
Questions:What actions/plans are necessary to service and maintain the account over the long term company. What is the history of financial organization? It has been said that successful selling is 90% preparation and 10% presentation. Planned presentations tailored to the needs of the client enjoy a much higher success rate than unprepared and/or canned presentations. As a salesperson, you are required to know detailed information a...
1.Appreciate and evaluate the relevance of the marketing concept to organisations both from academic and practical points of view.       2.Understand and critically evaluate the impact of the marketing environment and different stakeholders on marketing decisions. You are required to select one model associated with the situation analysis on which to b...
Business Opportunity and Capture StrategyWhole Foods and write a report that reflects on and answers the following questions. Your answers should be supported by evidence from the data you collect through your research. Your answers should also show how you analysed the data you collected using the marketing theories and concepts, and corporate social responsibility concepts you are learning in this module. 1. What was the business opport...
AssignmentAssignment: Each student will write an original CRM marketing article and post it on their profile on LinkedIn. This is an individual assignment. Students will need a LinkedIn Profile to complete this task, if they don’t have one, they will need to set one up on their own prior to completing this assignment. Research articles on CRM and identify a CRM marketing trend that you want to be the basis of your article: &b...
Background research on Axiata Group Bhd and Norway’s Telenor Group mergerThe attached articles are related to the Merger of Axiata Group Bhd. and Norway’s Telenor Group. Base on the attached articles and any other related news/articles, you are to perform the following list of analysis and write up your finding in a report format. Report Structure and Question Executive Summary Introduction 1. Conduct in-dep...
Trait TheoryTrait Theory (18 marks)1. Identify THREE leadership traits from the Trait Theory you feel you do OR do not possess. E.g. you may identify three that you do possess, or three that you do not possess, or one you possess and two you do not possess, etc. It is up to you. Be sure to justify your responses. Provide specific examples from your life for each trait you identify. (9 marks – 3 for each trait)2. Identify TWO traits or ch...
About The AssessmentThis assignment is an introduction to the business world  The assessment is designed to give capable students an opportunity to learn and to demonstrate their learning, in short, a chance to shine. Thousands of students on previous courses successfully (and often brilliantly!) completed the assignment.  We make our assignments as real as we can without actually inserting you in the firm. Furthermore...
Assignment 2 DetailsThis assignment is a one minute recorded presentation that functions as a "pitch" for a new advertisement, in addition to a 1000 word written report that provides a theoretical justification for that new advertisement. You must select a brand, product, service, company, charity, politician, political party or anything that would be advertised, and use this as the focus of your new proposed advertisement. This could be the s...
Question: Learning Outcomes a)Describe the marketing conceptb)Outline and apply the elements of the marketing process.c)Identify and explain the macro and micro environmental factors impacting the marketing of a business or industry.d)Demonstrate an ability to incorporate new trends to solve marketing problems and apply communication skills. Instructions: 1.Select a Business. Choose a small or medium sized existing business as a clien...
Identification and Description of Product/Service AreaYou have been appointed as Innovation Manager of Intersnack/Largo Foods/Tayto to develop an outline, sustainable, innovation strategy report for one of the product/service areas in its organisation. The company is known by several corporate and brand names: Intersnack Ireland/Largo Foods/Tayto Snacks/Tayto Park, etc. The assets of the organisation have a complex ownership structure that...
Question: Learning outcomes Demonstrate the following knowledge and understanding Traditional and new digital marketing communications disciplines and the manner in which these are deployed, dependent on the brand and the target audiences. Demonstrate the following skills and abilities Newer methods of marketing/communications and develop an integrated marketing communications plan utilising digital methods. What am I required to do i...
What Is a Press Release?This reading is adapted from the open educational textbook âElements of Political Communicationâ (2018) by Wikibooks,https://en.wikibooks.org/wiki/Elements_of_Political_Communication Substantial revisions and additions were made by Glen Farrelly (2020). Written permission of Glen Farrelly is required for distribution of this reading outside of Athabasca University. A press release...
Learning OutcomesAssignment OverviewLearners will research and analyse an organization of their choice and is designed for you to apply the concepts learned in the course (modules 1-4), and involves the application of: Management and organizations. Environmental constraints on management (PESTEL). Planning and strategic management. Learning Outcomes Identify key functions and skills required of management within an organ...