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  • Course Code: MGT5412
  • Course Title: Consumer Behaviour
  • Referencing Styles : Harvard

Learning about the Starbucks brand and its social media platformsThe Brand in focus for this year’s consumer behaviour course is the Starbucks brand. Ranked No.24 in this year’s Financial Times ‘Top 100 Global Brands’ BrandZ Ranking.  You should start the task by learning about the Starbucks brand - Visit the Starbucks website. Also see the brand’s social media platforms by following the relevant social media ...

  • Course Code: LCBS5007
  • Course Title: managerial economics
  • Referencing Styles : Harvard

Introduction to Fundamental Principles in EconomicsThis module will introduce students to fundamental principles in economics and demonstrate that they can be usefully applied to study markets in sport and beyond. The course will cover core concepts including cost-benefit analysis, supply and demand theory and market structure. But the primary focus will be on enabling students to become ‘economic naturalists’ who are able to app...

  • Course Code: MKTG3481
  • Course Title: marketing research
  • Referencing Styles : APA

InstructionsInstructionsWrite a concise research report that includes the elements of a marketing research report You will document and analyze your findings to date and then make recommendations for future course of actions, including future research.In a report of approximately 1,000–1,500 words, prepare a research report. Information on most of the sections is on pages 550 to 553 in your textbook, and review Topic 4 in Module 6 prior ...

  • Course Code: MANG1015
  • Course Title: Introduction To Marketing
  • Referencing Styles : Harvard

TaskThe assignment is designed to test the students to the principles of marketing, enabling them to develop a basic marketing plan and to employ elements of the marketing mix to achieve results. You have been appointed as the new Marketing Manager for Bulb Energy Ltd. Bulb has been operating in the UK since 2015. They are one of the sma ever y start-ups that compete against the 'Big Six energy suppliers' that dominate the UK market. Th...

  • Course Code: MKT11445
  • Course Title: Building and Marketing High Performing Organisations
  • Referencing Styles : APA

Background InformationPrior Reading as background information to assignment is detailed understanding of the EFQM model for assignment A. The assignments aims to measure participants understanding of the concept of ''Building and Marketing High Performing Organisations'' The module introduces a number of tools that can be used to measure the success, or otherwise, of an organisation - focusing on operations, supply chains and marketing stra...

  • Course Code: MG6405
  • Course Title: Advanced Strategic Marketing
  • Referencing Styles : Harvard

The content should demonstrate the application of the theoretical concepts, referencing the course material as appropriate. Focus on quality of content rather than on quantity. As a guide, the following word count may be used: Maximum total word count (excluding appendices&nb...

  • Course Code: CPL 5559
  • Course Title: wil project eligibility
  • Referencing Styles : APA

About GoodLife Fitness Centers, Inc.Case Study GoodLife Fitness Apple Watch Mobile Application Case GoodLife Fitness Centers, Inc. owns and operates fitness club and gym facilities in Canada. The company offers group fitness classes, such as aqua, strength and toning, cardio, dance, cycling, les mill, body pump, spinning, yoga, and hot yoga classes. It also provides training programs, such as small group and personal training; health and well...

  • Course Code: MS6LL48O
  • Course Title: international business
  • Referencing Styles : Harvard

Module summary content and aimsModule summary content and aims This module critically examines the major issues and challenges faced by companies engaged in international business. The module aims to develop solid foundation in a vast interdisciplinary field of international business, covering conceptually important topics and furthering analytical skills to analyse and understand complex nature of businesses operating internationally. It the...

  • Course Code: MKT101A
  • Course Title: marketing fundamentals
  • Referencing Styles : APA

a) Describe the marketing concept b) Outline and apply the elements of the marketing process. c) Identify and explain the macro and micro environmental factors impacting the marketing of a business or industry. d) Demonstrate an ability to incorporate new trends to solve marketing problems and apply communication skills. You have been working as a marketing assistant for Talented Gen & Co. - a small marketing agency located in Sy...

  • Course Code: MKTG 466
  • Course Title: marketing strategy
  • Referencing Styles : Oxford

Hohner Musikinstrumente GmbH & Co. KG: Break-Even Analysis Helmut Schmidt recently had been promoted to product manager for Hohner Musikinstrumente GmbH & Co. KG, the world’s foremost manufacturer of harmonicas, accordions, melodicas, and ukuleles. He was sitting at his desk in Trossingen, Germany, reviewing his first assignment, which had just come from the company’s senior executive team. Schmidt, a marketing major who ...

  • Course Code: MGT402
  • Course Title: Entrepreneurship and Small Business
  • Referencing Styles : APA

Company OverviewThe founder of Almarai is HH Prince Sultan Bin Mohammed Bin Saudi Al Kabeer who recognized the potential to transform the traditional dairy farming in Saudi Arabia in order to meet the needs of a growing domestic market. Numerous agricultural projects were developed under his guidance to achieve the objective of the company. Almarai stepped into the market with the processing of fresh milk and laban into the modern dairy farms. ...

  • Course Code: MGT402
  • Course Title: Entrepreneurship and Small Business
  • Referencing Styles : APA

The Assignment must be submitted on Blackboard (WORD format only) via allocated folder. Assignments submitted through email will not be accepted. Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page. Students must mention question number clearly in their answer. Read carefully Grading Rubric below for specific criteria: 0-5...

  • Course Code: MRK335
  • Course Title: business development management
  • Referencing Styles : Vancouver

Ethics in Sales ManagementYou are a Sales Manager for the Courtyard by Marriott downtown Toronto; your responsibility is to sell rooms to the sports group market.  Sameer Khan is a new client who is a buyer from a national driving school Academy. Sameer recently signed a contract with you and bought 300 room nights for a local boxing match for his entire National sales team as a team bonding event. (A purchase order worth around $45,000). Y...

  • Course Code: MKT4002
  • Course Title: marketing communications
  • Referencing Styles : Harvard

TaskAs part of the formal assessment for the programme you are required to submit a Marketing Communications assignment. Please refer to your Student Handbook for full details of the programme assessment scheme and general information on preparing and submitting assignments. Learning Outcomes: After completing the module, you should be able to: Identify and justify ways in which the promotional mix can be coordinated to communicate effect...

  • Course Code: MARK319
  • Course Title: brand management
  • Referencing Styles : APA

Question 1: Branding, Brand Design, and Product Strategy Development in New Zealand OrganizationsDemonstrate a critical understanding and application of the basic concepts of brand management  The purpose of this assessment is to demonstrate understanding of the basic concepts and knowledge of brand management. It also incorporates how to identify and analyse brand issues in terms of brand design and product strategy development...

  • Course Code: BA714
  • Course Title: digital marketing analytics
  • Referencing Styles : APA

TaskThis assignment will have you practice what you’ve learned about SEO in order to maximize an organization’s SEO marketing strategy. You will use online tools to research keywords and trends to create an SEO strategy to optimize an upcoming marketing campaign. One of the most fundamental aspects of SEO marketing is being able to understand keyword trends to maximize your placement in searches related to your organization. This a...

  • Course Code: MAR0221
  • Course Title: consumer behavior
  • Referencing Styles : Harvard

Critically understand key concepts, theories, frameworks and strategies of consumer behaviour in light of vastly different political, cultural, legal, and economic environments in both emerging and developed economies. Develop effective communication, critical thinking, and analytical skills developed through examining theories of consumer behaviour and attitude formation and change. This is an Individual assessment. You will be re...

  • Course Code: CMSE11245
  • Course Title: strategic marketing
  • Referencing Styles : Harvard

Questions:Purpose of the Assessment The purpose of this assessment is to produce a marketing audit that would support a marketing plan. The audit should be produced for a company (or business unit) of your choice in one sector from; mobile network providers, gaming, fragrance or charity and should focus on one country only. Assessment Task Conduct independent research using quality sources fully referenced to provide the evidence to suppo...

  • Course Code: BE440
  • Course Title: brand management
  • Referencing Styles : Harvard

The Significance of Brands for Managers and Consumers1,500 word essay, 30% of module mark Brands have become a ubiquitous and omnipresent phenomenon in our contemporary world. They are indispensable for companies and consumers alike. Critically discuss this contention. HOW TO APPROACH THE ESSAY: In order to answer the question you should explain why (you believe/think) brands have become an important issue for managers and consumers and su...

  • Course Code: MKT202
  • Course Title: marketing management
  • Referencing Styles : APA

Rafiq's discovery and its commercial implicationsRafiq is a microbiologist who is employed as a senior beer brewer for a local Perth brewery “A Brew Above the Rest” (ABAR). His role involves doing specialised experimental fermentation trials involving combinations of malted grains, natural sugars, water, various hops and yeasts to develop new products which are marketed and sold as boutique beers. Over the years, he has conducted m...

  • Course Code: MKTG116
  • Course Title: principles of marketing
  • Referencing Styles : Not Selected

“In Search of a Customer” Congratulations!  Your manager at M1 Consulting Inc. was so pleased with the analysis you completed in Assignment #1 – they would like you to extend the contract with your client and continue the project for the company.   Again, the format of your analysis can be one of three forms.  It is your choice: Traditional report written in full paragraphs and sentences (no more than 5 pa...

  • Course Code: MKT4710
  • Course Title: Marketing Strategy
  • Referencing Styles : APA

Overview of Apple's Performance in 2018Apple CEO Tim Cook had reason to celebrate Apple's accomplishments in early 2018. Apple had posted record sales and profits in the final quarter of 2017. Revenues for the quarter were up 13% year over year to 588.3 billion and quarterly net income was 520.1 billion.' In early February, Cook announced that there were 1.3 billion active Apple devices in use.2 Moreover, Apple's performance in the prior decad...

  • Course Code: MRKT620
  • Course Title: Competing in Global Markets
  • Referencing Styles : MLA

Standardization and Customization in Promotional StrategyIndividual Assignment 3 Discussion on Chapters 13,14, 16, and 17 (50 pts): Presentations on Module 05 and 06 Instructional Materials, articles “Can Sales Promotions Go Global?” and "How ‘social’ are social media? A cross-cultural comparison of online and offline purchase decision influences”, HBS case “Diageo: Innovating for Africa” and “L...

  • Course Code: 7026SMM
  • Course Title: disruptive technology in marketing
  • Referencing Styles : APA

Critically analyse and evaluate current disruptive technologies. Create research-inspired foresights in the future developments of disruptive technologies. Examine the roles and functions of disruptive technologies in business-to-business or business-to-consumer marketing activities. Create a vision of how disruptive technologies will influence marketing. Assessment InformationThis assignment requires you to demonstrate insight, ...

  • Course Code: MGMT1201
  • Course Title: business communication
  • Referencing Styles : APA

Learning OutcomesThe purpose of this assignment is to write a persuasive message. Communicating persuasively is something that you likely do in a number of contexts throughout your day. In business communication, knowing your audience and framing your point of view in a way that not only wins them over, but also motivates them to take some sort of action, is the ultimate goal of persuasive communication.Learning OutcomesUpon successful completio...

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