Tasks: Task 1: Report Choose an international organization (with any product) of your choice preferably where you are working or worked with or familiar with and prepare an entry plan for international markets. Your report should investigate various factors that influence the entry mode of the company into the global market along with the potential barriers that might hinder the expansion of the chosen firm. Various marketing strategies in or...
Question 1: Report (80 marks)Assessment Instructions This assignment requires you to answer questions in relation to the case study ‘Hopkinson’s Coffee Company’ (see below). This is an individual, case-based assignment. Question 1: Report (80 marks). Using relevant theories, frameworks, and concepts, analyse and evaluate the current position in which Hopkinson’s finds itself, and make recommendations for a marketing...
Question: Instruction The topic is to write about bringing a cafe brand from Thailand to Singapore. Cafe Brand: After You Dessert Cafe.Attached is the reporting guideline to follow. Please include 18 references. For references, please only insert if it is relevant to the pointer. Do not insert just because of matching keywords. There is no need to only insert paid journal articles. Please use free journal articles, news articles, webpage writeu...
SWOT Analysis for Beckett OrganicsBeckett Organics : Go through the following case and answer the questions that follow and submit in the form of a report(4000 words). John Beckett enjoys vegetables, so much so that he has given up his full-time job as a lawyer to concentrate on growing and marketing organic vegetables. He started growing vegetables 20 years ago in his back garden and eventually became fully self-sufficient in supplying ve...
Question 1: Identifying Concentrations of Target Market CustomersComplete the ArcGIS Tutorial and answer the following Questions. Question 1: How will these attributes (income, number of target market households and recreational spending) help Bikes2Go identify concentrations of target market customers? How do the census tract and block group maps help you understand the distribution of these characteristics across the Seattle market are...
Tasks:Instructions Below is the industry Analysis done on the Ice Cream company Ben and Jerry. Read and Analyze this analysis then do research on the company and write an (Executive Summary, Company Background, and Environmental Analysis on this company based on all research and information gathered. Industry Overview & Future of the IndustryThe ice cream industry is a submarket of the food and beverage industry. There has also emerged...
Digital Marketing MethodsIn Milestone One, you analyzed the brand implications of reopening the park, and you have delivered the analysis report in the form of a presentation. In your role as regional marketing director of one of the theme parks in the southeastern United States, you have been tasked by your CMO with designing a marketing plan to address the marketing and branding needs of reopening the park. You will create a customizable strat...
About The AssessmentThis assignment is an introduction to the business world  The assessment is designed to give capable students an opportunity to learn and to demonstrate their learning, in short, a chance to shine. Thousands of students on previous courses successfully (and often brilliantly!) completed the assignment.  We make our assignments as real as we can without actually inserting you in the firm. Furthermore...
Question: Learning Outcomes a)Describe the marketing conceptb)Outline and apply the elements of the marketing process.c)Identify and explain the macro and micro environmental factors impacting the marketing of a business or industry.d)Demonstrate an ability to incorporate new trends to solve marketing problems and apply communication skills. Instructions: 1.Select a Business. Choose a small or medium sized existing business as a clien...
Identification and Description of Product/Service AreaYou have been appointed as Innovation Manager of Intersnack/Largo Foods/Tayto to develop an outline, sustainable, innovation strategy report for one of the product/service areas in its organisation. The company is known by several corporate and brand names: Intersnack Ireland/Largo Foods/Tayto Snacks/Tayto Park, etc. The assets of the organisation have a complex ownership structure that...
Question: Learning outcomes Demonstrate the following knowledge and understanding Traditional and new digital marketing communications disciplines and the manner in which these are deployed, dependent on the brand and the target audiences. Demonstrate the following skills and abilities Newer methods of marketing/communications and develop an integrated marketing communications plan utilising digital methods. What am I required to do i...
What is PreventInfect’s quality added compared to no treatment?Over a decade ago The New England Journal of Medicine proposed that all articles published on new therapies should close with a cost/benefit analysis comparing its benefits and costs against the best selling alternative therapy. This initiative was squashed by the pharmaceutical industry that also used lobbying to prevent the Federal Drug Administration from requiring pe...
Consumer engagement and/or journeysOverview The aim of this assignment is for students to critically explore the concept of the experience economy and customer experiences. Over the past decade within leisure and tourism, attention has shifted away from product and service delivery to the customerâs experiences as the added value element. This shift has been coined by Pine and Gilmore (1998) as the âexperien...
Chipotle's Business Strategy of Cultivating a Better WorldBusiness Strategy: We are a brand with a demonstrated purpose of cultivating a better world. Our mission is to win today while creating a bright future by focusing on five key fundamental strategies: •Making the brand more visible and loved; •Creating innovation utilizing a stage-gate process; •Leveraging our digital-make line to expand access and conveni...
Individual Assignment #1 Discussion Questions on Chapter 1 and 2 (50 pts): Presentations in Module 01, and 02 Instructional Materials, “Globalization of Markets”, “Winning in Rural Emerging Markets”, “What do we know from the EPRG Model”, and the Harvard Business School case “Cepyuros Foods Malaysia: Finding the Secret Sauce for Growth” 1. Levitt’s “Globalization of Markets” is considered to be a seminal article in internati...