Question: Working in small teams to develop a 10 minute group presentation for a brand extension, you will then need to submit a group co-authored 1000 word report explaining the new brand extension. This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes: LO 2 Demonstrate knowledge of STP marketing planning process LO 3 Identify the key components of the ma...
Justifying the opportunity in the country for your chosen SME product/service and providing a background to this organizationYou will be allocated a country and required to conduct a business environment audit relevant to international expansion to that country. You should conduct a PESTLE analysis for your allocated country, describe and evaluate those aspects of the environment (political, legal, economic, socio-cultural, technological and e...
Module learning outcomesModule learning outcomes: 1. Knowledge outcome – You will be able to develop understandings of digital marketing in a range of contexts and its value in creating competitive advantage for organisations. 2. Intellectual /transferable skills outcome – You will be able to present the findings of a digital media investigation you have identified in a professional manner through a variety of media in an accep...
Question: Learning Outcomes Assessed: LO3: Demonstrate ability to use one of a range of digital marketing tools effectively LO4: Reflect on the importance and application of digital marketing tools Assessment Brief: You are required to build a practical skills portfolio, demonstrating a small integrated marketing communications campaign to promote a product or service, as agreed with your tutor. A template document is available on Moodle. Y...
You are a brand manager of a brand of your choice. You have been asked to write a report for EON production’s next James Bond film set for release in 2023, explaining why the brand or brand portfolio you are responsible for would be suitable for brand placement and tie-in. In the report you need to provide the following information: 1. A brief analysis of the external environment and why you wish to be a part of the Bond b...
The brand must be a made-up one, and the campaign ideas must be original. You might have an idea for a new service or product, for re-positioning or refreshing an existing brand, for re-launching an old brand, or for a charity, public health or safety campaign. It is important to remember that this is not a new business pitch, or a marketing pitch, but an advertising campaign pitch. Focus on the communication issues, not on the marketing i...
Executive SummaryTask: Prior to beginning work on this assignment, watch the Week 6 video above with Bill Davis, Program Chair for BA of Operations and Analysis. With this assignment you will complete the Global Marketing Plan for your mentor company that you began working on in Week 2 of this course. When submitting this assignment, be sure to include the portions you completed during Week 2 through Week 5 and make any adjustments to the work ...
Evaluation of Written Communication Skills (10%) Concise writing style and professional presentation are expected. Use size 11 font. Include a title page and number the sections and subsections. Please submit in a Word Document for the proposal and pdf for the survey.This assessment is split into two parts: Part A contributes to 60% of the assessment, involves creating an individual research proposal. Part B contributes 30% of the assessmen...
Sharesies has conducted multiple studies in order to understand New Zealanders’ attitudes towards investing. 1a) Is the research conducted by Sharesies described in the case an example of primary or secondary data collection? Explain why. 1b) Is the 2018 research conducted in collaboration with Smartshares and Colmar Brunton exploratory, descriptive, or causal in nature? Provide an explanation for...
Business is about external environments, internal environments, stakeholders and how they interact. It is vitally important that you keep up to date with world and business issues which affect not only business interests, but each of us personally. This assignment is designed to familiarize you with current issues in Canadian and world business and to further develop your research and analytical skills. Step 1: Choose Two Topicsï&sbquo...
Product/Service Management RecommendationProduce a 1,500 word written report that proposes a tactical marketing plan for the launch of Hotel Chocolat in a new geographic market of your choice. Specifically, address: • What recommendations would you make for future product/service management for the market? • Outline a pricing strategy for the company in the market. On what critical factors would you advise Hotel Chocolat to focus...
Purpsoe of the Assignment This assignment is designed to enable you to build a comprehensive knowledge of key variables which are significant to the understanding of consumer buying behaviour. Task The entire assignment is to be based on secondary research that can be drawn from various sources including academic reports and news articles. Using sector examples of your choice as illustration, you are to discuss the following: 1. Resear...
However, a move into Toronto and points east, whether it uses the Cantina or TacoTime brands, is a necessity if Pattenden is to fulfill his dream of transforming a little taco franchise into Canada's largest Mexican restaurant chain. (Norman Ramage, Marketing Magazine, March 2003) Part 1 Evaluate the Marketing Strategy. Your evaluation should include: 1. A situation analysis Provide an overview of the facts or elemen...
Instructions: Having now completed at least one session of the Beer Game, we require that you reflect back on your experience for each game (round) and articulate the learning that has taken place. For example, how has your learning experience changed you? How can you apply your new knowledge to other problems? What is its significance in the real world? Each learning reflection is an individual effort. Please save your file with the na...
1. Write an excellent Value Proposition - This is the 90 second elevator speech… it is the opening descriptor of what your product/company is. It should also have a few key features AND benefit statement included. It had better be good! 2. Write your sales Call objective - What exactly do you want your customer (professor) to agree to by the end of your call…. What is the next step that you want me to say YES to? ...