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Assignment TitleDescription of the assignment  This course work is an individual piece of work to be written in report format. The course work is divided in two parts: 1)A preliminary draft, worth 30% of the marks 2) A definitive submission worth 70% of the marks on this module. You must carefully read and analyse the following papers: Kozinets, R. W. 2006. Netnography 2.0.in R. W. Belk, editor. Han...
Gain a critical understanding of strategic business functions, and particularly how marketing decisions fit into the context of business strategy in a digital era. You will also develop an appreciation for the digital marketplace, the challenges it poses as well as opportunities. Acquire the ability to design, implement, and evaluate marketing strategies that are integrated with key business functions (e.g. financial planning), especial...
The Assessment TaskYou are required to carry out a comprehensive academic report on the best practice methods and techniques of entrepreneurial marketing in SMEs. You are to critically discuss relevant SME and entrepreneurial theory and provide critical thinking regarding marketing practice and where appropriate use supporting evidence to back up your discussion. To obtain higher grades in this assignment you should demonstrate a good unders...
Learning OutcomesLearning Outcomes: MLO 1: •   Gain a critical understanding of strategic business functions, and particularly how marketing decisions fit into the context of business strategy in a digital era. You will also develop an appreciation for the digital marketplace, the challenges it poses as well as opportunities. MLO 2:•  Â&nbs...
Evaluation and application of theoretical framework1.Critically understand the connectivity between marketing and consumption, customers & customer behaviour. 2.Assess and appraise customer behaviour theories and concepts from a critical perspective. 3.Apply this critical evaluation of customer behaviour theory to the creation of strategic and responsible marketing practice. 4) Critically investig...
Learning about the Starbucks brand and its social media platformsThe Brand in focus for this year’s consumer behaviour course is the Starbucks brand. Ranked No.24 in this year’s Financial Times ‘Top 100 Global Brands’ BrandZ Ranking. You should start the task by learning about the Starbucks brand - Visit the Starbucks website. Also see the brand’s social media platforms by following the relevant social media ...
Introduction to Fundamental Principles in EconomicsThis module will introduce students to fundamental principles in economics and demonstrate that they can be usefully applied to study markets in sport and beyond. The course will cover core concepts including cost-benefit analysis, supply and demand theory and market structure. But the primary focus will be on enabling students to become ‘economic naturalists’ who are able to app...
InstructionsInstructionsWrite a concise research report that includes the elements of a marketing research report You will document and analyze your findings to date and then make recommendations for future course of actions, including future research.In a report of approximately 1,000–1,500 words, prepare a research report. Information on most of the sections is on pages 550 to 553 in your textbook, and review Topic 4 in Module 6 prior ...
TaskThe assignment is designed to test the students to the principles of marketing, enabling them to develop a basic marketing plan and to employ elements of the marketing mix to achieve results. You have been appointed as the new Marketing Manager for Bulb Energy Ltd. Bulb has been operating in the UK since 2015. They are one of the sma ever y start-ups that compete against the 'Big Six energy suppliers' that dominate the UK market. Th...
Background InformationPrior Reading as background information to assignment is detailed understanding of the EFQM model for assignment A. The assignments aims to measure participants understanding of the concept of ''Building and Marketing High Performing Organisations'' The module introduces a number of tools that can be used to measure the success, or otherwise, of an organisation - focusing on operations, supply chains and marketing stra...
The content should demonstrate the application of the theoretical concepts, referencing the course material as appropriate. Focus on quality of content rather than on quantity. As a guide, the following word count may be used: Maximum total word count (excluding appendices&nb...
About GoodLife Fitness Centers, Inc.Case Study GoodLife Fitness Apple Watch Mobile Application Case GoodLife Fitness Centers, Inc. owns and operates fitness club and gym facilities in Canada. The company offers group fitness classes, such as aqua, strength and toning, cardio, dance, cycling, les mill, body pump, spinning, yoga, and hot yoga classes. It also provides training programs, such as small group and personal training; health and well...
Module summary content and aimsModule summary content and aims This module critically examines the major issues and challenges faced by companies engaged in international business. The module aims to develop solid foundation in a vast interdisciplinary field of international business, covering conceptually important topics and furthering analytical skills to analyse and understand complex nature of businesses operating internationally. It the...
a) Describe the marketing concept b) Outline and apply the elements of the marketing process. c) Identify and explain the macro and micro environmental factors impacting the marketing of a business or industry. d) Demonstrate an ability to incorporate new trends to solve marketing problems and apply communication skills. You have been working as a marketing assistant for Talented Gen & Co. - a small marketing agency located in Sy...
Hohner Musikinstrumente GmbH & Co. KG: Break-Even Analysis Helmut Schmidt recently had been promoted to product manager for Hohner Musikinstrumente GmbH & Co. KG, the world’s foremost manufacturer of harmonicas, accordions, melodicas, and ukuleles. He was sitting at his desk in Trossingen, Germany, reviewing his first assignment, which had just come from the company’s senior executive team. Schmidt, a marketing major who ...
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