The Assignment must be submitted on Blackboard (WORD format only) via allocated folder. Assignments submitted through email will not be accepted. Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page. Students must mention question number clearly in their answer. Read carefully Grading Rubric below for specific criteria: 0-5...
Ethics in Sales ManagementYou are a Sales Manager for the Courtyard by Marriott downtown Toronto; your responsibility is to sell rooms to the sports group market. Sameer Khan is a new client who is a buyer from a national driving school Academy. Sameer recently signed a contract with you and bought 300 room nights for a local boxing match for his entire National sales team as a team bonding event. (A purchase order worth around $45,000). Y...
TaskAs part of the formal assessment for the programme you are required to submit a Marketing Communications assignment. Please refer to your Student Handbook for full details of the programme assessment scheme and general information on preparing and submitting assignments. Learning Outcomes: After completing the module, you should be able to: Identify and justify ways in which the promotional mix can be coordinated to communicate effect...
TaskThis assignment will have you practice what you’ve learned about SEO in order to maximize an organization’s SEO marketing strategy. You will use online tools to research keywords and trends to create an SEO strategy to optimize an upcoming marketing campaign. One of the most fundamental aspects of SEO marketing is being able to understand keyword trends to maximize your placement in searches related to your organization. This a...
Critically understand key concepts, theories, frameworks and strategies of consumer behaviour in light of vastly different political, cultural, legal, and economic environments in both emerging and developed economies. Develop effective communication, critical thinking, and analytical skills developed through examining theories of consumer behaviour and attitude formation and change. This is an Individual assessment. You will be re...
Questions:Purpose of the Assessment The purpose of this assessment is to produce a marketing audit that would support a marketing plan. The audit should be produced for a company (or business unit) of your choice in one sector from; mobile network providers, gaming, fragrance or charity and should focus on one country only. Assessment Task Conduct independent research using quality sources fully referenced to provide the evidence to suppo...
The Significance of Brands for Managers and Consumers1,500 word essay, 30% of module mark Brands have become a ubiquitous and omnipresent phenomenon in our contemporary world. They are indispensable for companies and consumers alike. Critically discuss this contention. HOW TO APPROACH THE ESSAY: In order to answer the question you should explain why (you believe/think) brands have become an important issue for managers and consumers and su...
Rafiq's discovery and its commercial implicationsRafiq is a microbiologist who is employed as a senior beer brewer for a local Perth brewery “A Brew Above the Rest” (ABAR). His role involves doing specialised experimental fermentation trials involving combinations of malted grains, natural sugars, water, various hops and yeasts to develop new products which are marketed and sold as boutique beers. Over the years, he has conducted m...
“In Search of a Customer” Congratulations! Your manager at M1 Consulting Inc. was so pleased with the analysis you completed in Assignment #1 – they would like you to extend the contract with your client and continue the project for the company. Again, the format of your analysis can be one of three forms. It is your choice: Traditional report written in full paragraphs and sentences (no more than 5 pa...
Overview of Apple's Performance in 2018Apple CEO Tim Cook had reason to celebrate Apple's accomplishments in early 2018. Apple had posted record sales and profits in the final quarter of 2017. Revenues for the quarter were up 13% year over year to 588.3 billion and quarterly net income was 520.1 billion.' In early February, Cook announced that there were 1.3 billion active Apple devices in use.2 Moreover, Apple's performance in the prior decad...
Standardization and Customization in Promotional StrategyIndividual Assignment 3 Discussion on Chapters 13,14, 16, and 17 (50 pts): Presentations on Module 05 and 06 Instructional Materials, articles “Can Sales Promotions Go Global?” and "How ‘social’ are social media? A cross-cultural comparison of online and offline purchase decision influences”, HBS case “Diageo: Innovating for Africa” and “L...
Critically analyse and evaluate current disruptive technologies. Create research-inspired foresights in the future developments of disruptive technologies. Examine the roles and functions of disruptive technologies in business-to-business or business-to-consumer marketing activities. Create a vision of how disruptive technologies will influence marketing. Assessment InformationThis assignment requires you to demonstrate insight, ...
Learning OutcomesThe purpose of this assignment is to write a persuasive message. Communicating persuasively is something that you likely do in a number of contexts throughout your day. In business communication, knowing your audience and framing your point of view in a way that not only wins them over, but also motivates them to take some sort of action, is the ultimate goal of persuasive communication.Learning OutcomesUpon successful completio...
QuestionsAimTo demonstrate an understanding of the international marketing environment by identifying the critical areas of difference, using basic tools of environmental analysis, while appreciating the importance of international marketing to the world economy. PurposeThis assessment is designed to examine your knowledge of domestic and international marketing environments, identification and evaluation of marketing opport...
Question : Instructions: 1. This paper consists of TWO (2) pages.2. Answer TWO questions (each worth 50%, your word limit per answer is 750).3. This assessment will be marked as an open book exam, you are therefore subject to the university’s plagiarism rules.4. Credit will be given for using references (academic journals, books and commercial reports).References are not included in the word count.5. To be submitted through Turnitin withi...