Background of the CaseIntroductions:This case will be done as an individual assignment. Your goal is to demonstrate your knowledge of the appropriate course material and your ability to effectively communicate. This is not to be worked on as a âteam effortâ. Your primary focus for this case is to evaluate the situation that Sue Knight (owner of Joggers World) finds herself in; identify the core problem and ...
Introduction to BusinessChoose an international fashion retailer or brand from the below list. Undertake detailed research into this company and construct a 2500 word illustrated report demonstrating your understanding of core marketing theories. Research must include reference to academic journals, industry publications, textbooks and some form of primary research; i.e. observational research/comparative shopping. Work must be written fol...
Task Learning Outcomes 1. Analyse and understand the key concepts around opportunity, entrepreneurial behaviour and the factors in the process of start-up and of survival. 2. Identify ideas to create opportunities, national or international, thorough a feasibility analysis and evaluate using the relevant disciplines and frameworks. 3. Recognise the tension between the creative (innovative) and measured elements (data analysis and evaluation) ...
New Products and Services Proposalslease Note: This document should be used as a guide in reviewing the course of study and preparing to write your performance assessment. All resources: (both textbooks, chapter readings, video, articles, etc.) listed on this document are linked in the online textbooks in Mindtap and not the course site or on this document. Please Note: There are 2 textbooks used for the Marketing course and both are referenced ...
AimASSESSMENT ITEM 2: DESCRIPTION Aim: The aim of this assessment is to critically evaluate the environmental factors (political-legal, economic and cultural) influencing international marketing planning. You are assuming the role of a consultant who is asked to prepare a briefing document for the owner-manger of an enterprise. Instructions: Select a small to medium-sized enterprise (SME) based in Australia or Singapore and one (1) foreign marke...
Task: At a family gathering last weekend, your parents were proudly discussing with other relatives how well you are performing at your new marketing team role at ADUSIN Pty Ltd. As a result, this week your cousin Bill has approached you for some advice about a sales promotion completed by the previous business owners just before handover of the business to them as the new owners. Bill is an amazing florist, but this is the first time he h...
TaskPEST, SWOT, competitor analysis (Indirect and direct), marketing mix (Ps: People, Product, Price, Promotion, Place, Process and Physical Evidence), or any related to the issues/gaps/crisis To identify a contemporary ‘corporate reputation’ issue and, upon completing a literature review, deconstruct the content and effectiveness of PR message strategies of a real-life organisation, across a range of media channels using a rhet...
Situation: Offering High-Yield Tourism Packages to VIA Rail TravellersAs a local tour operator, you have identified an important and untapped market. VIA Rail has trains filled with tourists going from coast to coast to coast. At present, travellers arrive in Winnipeg on Mondays, Thursdays and Saturdays for brief two to three-hour stays. It would be ideal to turn these low-yield visitors into high-yield tourists by encouraging them to disembark ...
Question: Step 1: Read the provided background information regarding a business situation. Background Information You work for IT Works Alberta and are responsible for organizing a fall fundraising event to take place on Thursday, with proceeds once again going to Children’s Cottage Society, a non-profit organization that provides services and programs to support families and children during times of crisis. Last year, at a similar e...
TaskChoose one global industry from those covered in Global Shift., answer one question of the following three options. 1. First assess the extent to which the chosen industry can be characterised as: (a) ‘globalised’ or ‘regionalised’ (as per Rugman) or (b) ‘core Triad’-dominated or ‘multi-polar’. Then, explore and analyse the underlying factors and forces behind the observed patterns. 2. For ...
The mode of assessment: A written report on the design of a marketing strategy and implementation plan for a new or improved product or a service of your choice underpinned by academic and professional literature. The proposed product must be marketed by an existing, well-known company. Your final report should include the following sections A brief description and rationale for introducing the new or improved product or service that is th...
Marketing has been accused of "making people buy" as well as putting profits before social responsibility. Chapter 1 has defined the "4 Ps - persons, place, promotion and price as those factors over which companies have some controls. Chapter 3 focuses on those areas that companies can't control but can influence. Your first assignment is to evaluate many of these "uncontrollable factors" giving rational points of view on the following questions ...
Questions: Bibliography, Citations Scenario: Imagine you are a high powered international business consultant who has been retained by a major multinational corporation. (You can decide the product or business profile of this company) This corporation is thinking about expanding internationally and requires your expertise and advice about which market to choose for its expansion. Your mission is to research and recommend the best export...
Literature Review - Internet marketingQuestions: Note: This reference paper is Issued for guidance purposes only. Students need to follow the guidelines provided in the Module Study Guide, Assessment and Marking Criteria and use their research and presentation skills.What should be your topic? Is Internet Marketing a viable Promotional Tool? (A case study of “Chosen Company”) Which Company / Brand you should select? You must sele...
Stakeholders Impact: Justice and Individual Rights Investors Solar is reported to conserve utilities money in a variety of areas, notably decreasing the concentration of electricity they should create or purchase from conventional energy sources, minimizing the requirements for big capital investments, and improving system resilience. Furthermore, whenever it approaches to a substantial amount of investment, it's a different narrative. Despite ...