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  • Course Code: MNGT7905
  • Course Title: strategic management
  • Referencing Styles : Harvard

General Instructions – Please read carefully1. You are required to complete the Final Assessment outlined below and submit your completed final document through the RKC Online Campus by the end of Unit 6.  Your grade will be based 100% on this final document, to which you will also receive written feedback. 2. Please ask any questions about the Final Assessment in the Forum. The Final Assessment is a 4500 words paper divided i...

  • Course Code: MKT600
  • Course Title: marketing
  • Referencing Styles : APA

• To enhance a clear understanding of the importance of contemporary issues surounding sustainability and their implicaitons in marketing practices in the modern era; • To provide an overview of sustainable marketing theory and their applications to marketing strategies;• To acknowledge the importance of sustainable marketing;• To critically analyse all relevant factors of ethical consideration in marketing practice. Th...

  • Course Code: BUSS505
  • Course Title: Consumer and Organisational Behaviour
  • Referencing Styles : APA

1. Elaboration Likelihood Model Analysis of Sue’s Razor CampaignThis paper introduces Consumer Behaviour and Organisational Behaviour. Students will gain an understanding of behaviour, decision making and motivation of both consumers and workers.A range of perspectives are explored and contrasted, including that of employee, manager, and consumer. 1. Using the Elaboration Likelihood Model (ELM) as your framework, analyse why Sue&rsq...

  • Course Code: FBLU050
  • Course Title: marketing ba
  • Referencing Styles : APA

Literature ReviewTo study the importance of packaging development, functions of packaging and consumer perception of packaging in FMCG industry. -To find out which elements of packaging have significance impact to consumer perception in FMCG industry. -To examine consumer perception towards packaging in FMCG industry. -To recommend factors that have impact on consumer perception in order to develop packaging in new product development...

  • Course Code: BK005
  • Course Title: success strategies for international marketing
  • Referencing Styles : APA

TasksTo demonstrate an understanding of the international marketing environment by identifying the critical areas of difference, using basic tools of environmental analysis, while appreciating the importance of international marketing to the world economy. This assessment is designed to examine your knowledge of domestic and international marketing environments, identification and evaluation of marketing opportunities, appreciation of the imp...

  • Course Code: FE5343
  • Course Title: marketing theory
  • Referencing Styles : Harvard

TaskMarketing Theory (MARK) introduces students to central theories in marketing. Focus will be on classical as well as contemporary marketing theories. The course has a theoretical rather than a descriptive and normative character. Rather than proposing best practices of marketing the course focuses on classical and contemporary marketing theories and marketing as a science. Learning outcomes are presented in the syllabus. The course...

  • Course Code: MGMT1201
  • Course Title: business communication
  • Referencing Styles : APA

Assignment OverviewThe purpose of this assignment is to analyze how Canadian companies ensure respect for diversity in their workplace is a business priority and priority for all employees. Upon successful completion of this assignment, you will be able to: • Create digitally-written professional communications for readability, coherence, clarity, conciseness, and tone • Apply research tools to enhance communication • Expl...

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  • Course Code: MGMT101
  • Course Title: Introduction to Management
  • Referencing Styles : APA

Task This is the second of two assessments for this course. For this assessment you will demonstrate the interpersonal skills required to be effective in different work environments, critically evaluating a range of approaches in practice to managing team performance and assessing corporate social responsibility issues and resolutions that may arise when working in complex organisations. This is an individual assessment, that you will comp...

  • Course Code: MGMT1201
  • Course Title: business communication
  • Referencing Styles : APA

Assignment OverviewAssignment Overview:The purpose of this assignment is to reflect, research and explore how the successful business book, The 7 Habits of Highly Effective People by Stephen Covey, is important to becoming a better communicator, leader and employee in the workplace by creating a newsletter that explores the main ideas of the book using a variety of properties common to an internal business newsletter.  Learning Outcome...

  • Course Code: MGMT1201
  • Course Title: business communication
  • Referencing Styles : APA

Anniversaries or MilestonesAfter reading the book, the 7 habits of highly effective people, create an internal business newsletter based the following scenario: You work for byron resources, a recruiting company specializing in “sourcing and securing high caliber talent” For their clients. You are the internal communications manager and are creating a newsletter to encourage staff to attend a weekend retreat on leadership. The 7 ...

  • Course Code: CEMK1150
  • Course Title: Introductionto Marketing
  • Referencing Styles : APA

Questions: Read Marketing Myopia, an article written in 1960 by Theodore Levitt and publ...

  • Course Code: ENGT5304
  • Course Title: dissertation
  • Referencing Styles : Harvard

TaskThis handbook explains what your dissertation is, how to run your project, how to prepare and submit your report, and the assessment process. The formal module specification is given in Appendix A. Your dissertation is an important piece of individual and independent work. It can be the most exciting and challenging piece of work you do at university, since you are able to research a topic of interest to you in some depth. Your dis...

  • Course Code: MARK1120
  • Course Title: Introductory Marketing
  • Referencing Styles : Vancouver

Question: Now that you have learned the basics of marketing, it is time for you to demonstrate your understanding of the main concepts from this course. This Marketing Minute assignment is a short two-to-four minute presentation of a real-world marketing example currently making headlines in the news. Students will use popular resources, such as The Wall Street Journal, Bloomberg Businessweek, Globe and Mail, The Province, BC Business, The Ec...

  • Course Code: GTOR100
  • Course Title: leisure and tourism in contemporary society
  • Referencing Styles : MLA

Subjective Factors of Tourism Risk PerceptionIn recent years, people pay more and more attention to travel safety and travel risks. Tourism risk perception is a quantitative assessment of tourism security. Destination risk perception of tourists directly affects tourists purchase intention. The asymmetry of the objective existence of tourist safety information and the subjective perception of tourists determines that tourists are extremely s...

  • Course Code: MKTG 3471
  • Course Title: consumer behavior
  • Referencing Styles : APA

Task Assignment Overview: Historically, we have had a strong basis of theory and research to draw upon for insights into how consumers think and behave. Organizations’ marketers have been able to use that insight to design marketing concepts to encourage purchase decisions. But, things are changing and flux, dynamism and complexity are the norm. Technology and globalization among other things have impacted consumer psychology and behavi...

  • Course Code: PGDAB803
  • Course Title: marketing strategy and practice
  • Referencing Styles : APA

Learning OutcomesThis assessment requires the learner to:1. Critically examine advanced and contemporary marketing theory and practice in a service market context.2. Research and apply advanced and contemporary marketing theory and practice in business-to-business markets.3.Critically examine how marketing strategies impact net profit, assets, return on assets, KPIs, and shareholder value in small and medium businesses in New Zealand.  ...

  • Course Code: BEMM116
  • Course Title: Principles of International Business
  • Referencing Styles : Harvard

QuestionsGlobal challenges is one of the most important issue that modern organisations are facing or will face in order to expand their business.  Free movement, growth of brands, changes in technology, population changes and labour costs are just a few of the challenges that modern organisations face in order to maintain market share.     Completion of this assignment will address the following learning outcomes: 1 Appra...

  • Course Code: BUS5010
  • Course Title: consumer behaviour
  • Referencing Styles : Harvard

PurposePurpose The assessment is designed to test students knowledge and understanding of the consumers decision-making processes,from needs recognition through research, the evaluation of alternatives, purchase and post-purchase evaluation. Is expected that students will be able to explore the underpinning theories and frameworks, and to relate these to real-world examples. An important part of marketing is to understand the processes behi...

  • Course Code: MKTG207
  • Course Title: Marketing Strategy
  • Referencing Styles : Harvard

Task: Executive Summary   •Communicate critical elements of your Industry Analysis •Should read as stand-alone piece •May be the only part some Execs read! •What do you need them to know? Introduction •Brief and to the point •Include the definition of your chosen industry •Introduce and frame the industry and what you will be analyzing •Remember your unit of analysis is the industry, not t...

  • Course Code: CIQGM704
  • Course Title: international marketing management
  • Referencing Styles : Harvard

Tasks: Task 1: Report Choose an international organization (with any product) of your choice preferably where you are working or worked with or familiar with and prepare an entry plan for international markets. Your report should investigate various factors that influence the entry mode of the company into the global market along with the potential barriers that might hinder the expansion of the chosen firm. Various marketing strategies in or...

  • Course Code: UMKC8T-15-M
  • Course Title: Strategic Marketing Planning
  • Referencing Styles : Harvard

Question 1: Report (80 marks)Assessment Instructions This assignment requires you to answer questions in relation to the case study ‘Hopkinson’s Coffee Company’ (see below). This is an individual, case-based assignment. Question 1: Report (80 marks). Using relevant theories, frameworks, and concepts, analyse and evaluate the current position in which Hopkinson’s finds itself, and make recommendations for a marketing...

  • Course Code: Busi2063
  • Course Title: Individual Case Analysis
  • Referencing Styles : APA

What is Extreme Couponing?Extreme CouponingMany words can reasonably be connected to the term “extreme.” Up until a few years ago, couponing” certainly was not one of them. But thanks to the general public’s enjoyment of reality television, people’s ceaseless search for a great deal, and greater concern for saving money, extreme couponing has become a thing. The term extreme couponing arose from a television show...

  • Course Code: MGMT205
  • Course Title: International Business
  • Referencing Styles : Harvard

Question: Instruction The topic is to write about bringing a cafe brand from Thailand to Singapore. Cafe Brand: After You Dessert Cafe.Attached is the reporting guideline to follow. Please include 18 references. For references, please only insert if it is relevant to the pointer. Do not insert just because of matching keywords. There is no need to only insert paid journal articles. Please use free journal articles, news articles, webpage writeu...

  • Course Code: DS0103
  • Course Title: design studio 2:
  • Referencing Styles : Open

Learning Outcomesa) Can explain the fundamental theories of brand development and positionb) Competently utilise specified design software to digitise brand position and touch pointsc) Can apply brand theories to develop an emotional brand experienced) Have understood and demonstrated the role of the consumer in the development of brand strategiese) Work Independently to fulfill project requirements, can demonstrate a customer brand journey ap...

  • Course Code: MARK3015
  • Course Title: marketing planning and management
  • Referencing Styles : Harvard

Strategies for Mature MarketsQuestion 1 – Your coursework/X-Culture company is operating in a very mature market. The Marketing director has asked you to give a summary of what options the company could consider in this type of market. You are required to a. Explain and critique product and service offering adjustments in mature markets, (not simply list of what they are), and b. Give your preferred choice of one approach, with supportin...

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