Answering ALL Types of Marketing Queries : Page - 8

BackgroundAquafresh White Trays 58 This case details how GlaxoSmithKline (GSK) entered into an open innovation relationship with a small manufacturing company, Oratech LLC, to get into the teeth whitening market with Aquafresh White Trays. In one sense, the partnership seems to be a perfect match, a textbook example of open innovation in action. GSK noted the rapid growth in teeth whitening products and was experienced in product marketing, sa...

Challenges in Marketing Research“This could be more of a challenge than we previously thought,” Melissa Marcello told her business associate Julie Litzenberger. After nodding in agreement, Litzenberger put down her cup of coffee at the Vienna, Virginia, Starbucks coffee shop near her firm’s headquarters. Both Marcello and Litzenberger were far along their career paths as researchers in 2013 when they met at Starbucks. Marcello ...

Key Elements of Copywriting for Print MediaMost important thought for the consumers to take away from the ad. Product features to be emphasized. Benefits a user receives from the features. Media chosen and the length of time the advertisement will run. Suggested mood or tone for the ad. Production budget for the ad.Includes important brand information not included in the headline. Communicates key selling points or brand information quickly. P...

InstructionsSelect a Business. Choose a small or medium sized existing business as a client.  This is considered as one with less than 200 employees. Students may also like to consider a small business in their local area /neighbourhood to focus on or even a business run by friends or family. This business must be business to consumer (B2C), based in Australia, and currently operating. This assessment requires evidence of research. The...

Task requirementsThis assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following: Analyse the effectiveness of the marketing mix for any given company or brand. Demonstrate knowledge of STP marketing planning process Task requirements You need to carry out in-depth research into the brand’s target market (who they are, their likes/dislikes, their levels of personal disposable inco...

The Role of Product or Service and Place in the Marketing MixYou are working as a freelance business consultant.  Shakti is the Managing Director of a medium-sized company called Hard Graft Tools, which produces power tools.  Hard Graft Tools currently sells its products to retailers.  In a change of strategy, Hard Graft Tools is now planning to withdraw from the retailers and sell the tools direct to consum...

Introduction to Rhetoric and Everyday ExperienceIn Unit 1, you have been introduced to rhetoric and how we experience it everyday whether we are conscious participants or passive consumers. Every day, we receive marketing letters in the mail, which, along with television advertisements, are the most common form of rhetoric we encounter on a daily basis. In this discussion activity, you will have the opportunity to both create and analyze this ty...

Buyer Persona ProfileThis assignment is the continuation of assessment 1 which is attached. Assessment 1 was on Shangri-La Hotel in Sydney. Based on the findings of assessment 1 we need to write buyers persona, SMART objectives and digitial strategy with 3 digital and 1 traditional/ offline. every jujstification needs an example. Buyer persona  Profile is perceptive and insightful, and directly relates to plan. Uses insights beyond demograp...

Learning OutcomesMarketers are increasingly pressed for resources (time, budgets and human) and must satisfy a broader range of stakeholders and influencers. Marketing planning can be supported by marketing automation to execute aspects of the plan, but this does carry risks. An effective plan must be continuously monitored, controlled and assessed for risk.   The International Marketing Planning module provides students with the fundament...

Overview of AssessmentInstructions on Assessment: Infographic and self-reflective essay (100%) (Individual submission; Using the template provided) 1.  Students are required to produce an infographic which applies a concept presented in the lectures or seminars to a real organisation. The infographic will be accompanied by a full reference list and should provide insights on the following 3 areas: • Opportunities and challenges that th...

Question: The aim of the assessment is to enable you to apply the knowledge gained during the module. You are required to choose an organisation from a sector of your choice or a sector from your degree subject sector : 1.Analysis of the strengths, weaknesses, opportunities and threats (SWOT) facing the organisation based on properly referenced sources. 2.Identification of the organisation�s key service marketing challenges (Weakness an...

This section should outline the purpose of the report and briefly introduce the case company’s product category of focus. You should also provide a broad outline of what the report contains. Your introduction should not be too lengthy (1-2 paragraphs or approximately 10% of the report word length). 2.Discussion: The broad aim of a Marketing Mix Analysis is to analyse the likely effect of the firm’s marketing actions in terms of buildi...

Task requirementsWorking in small teams to develop a 10 minute group presentation for a brand extension, you will then need to submit a group co-authored 1000 word report explaining the new brand extension. This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes: LO 2 Demonstrate knowledge of STP marketing planning process LO 3 Identify the key components ...

Question: Learning Outcomes At the end of this module you will be able to: Function as useful and productive member of a marketing placement organisations’ workforce Develop marketing career aspirations and enhance personal development in the marketing profession Understand how to assess and continue to develop your personal, marketing and management skills and your personal behaviour Provide a good account of your current persona...

Subject name: ?International Entrepreneurship Subject code: BUSI-1692-M01-2020-21-399 Words count :2500 Topic: how a small business/family business internationalised its operations. We have to refer to family business, International Entrepreneurship literature to support their argument. We have to choose a seprate business from SMEs or family business (choose any business from SMEs )then need to write a report regarding the question they are aski...