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  • Course Code: MKTG396
  • Course Title: introduction to marketing
  • Referencing Styles : APA

Question: Using the two competing brands (Nike And Adidas) do the necessary research and answer the following questions.   NOTE: Answers to individual questions should not exceed 800 words. Clear and concise answers are encouraged. Include references used. Question 1 (20 marks) What is (are) the primary target market(s) of each of these two brands? When possible, provide two target markets per brand (a detailed description that ca...

  • Course Code: BE201
  • Course Title: Marketing Management
  • Referencing Styles : Harvard

Changes Made by McDonald'sCase study: Repositioning McDonald's McDonald's is ubiquitous part of life on both America and global culture. Traditionally, McDonald's restaurants were largely standardised, and consumers knew what to expect when they entered any one of its restaurants. This was fine for decades, but now the environment has changed with competitors entering the marketspace. Not all of the scene is changing, but quite a bit is. McD...

  • Course Code: CATE1156
  • Course Title: Marketing for Tourism and Hospitality
  • Referencing Styles : Harvard

TaskAssessment 1- 15 Minute presentation (powerpoint) IMPORTANT NOTE You are asked to pre-record your presentations using PowerPoint. chosen tourism business is : Modern Tate chosen cohort : The group needs to choose tourism or hospitality business (public, private or third sector) for the task. 1. The group also needs to choose one demographic cohort, either Gen Y or Gen Z. 2. Conduct secondary research and develop your presentation ...

  • Course Code: B108
  • Course Title: business administration
  • Referencing Styles : Open

Task  Scenario:  You have been hired as a consultant to determine if a brand meets industry best practices and to provide recommendations for improvements. Content Choose a brand to evaluate. Sign up on the shared excel table. Referencing the content, videos and tools explored over the past 7 weeks, gather evidence to determine a brand’s digital health from the target audience’s perspective. Your goal is to persuade ...

  • Course Code: B324
  • Course Title: marketing and society
  • Referencing Styles : Not Selected

Assignment OverviewIn order to conduct your analysis, pick a local or regional organization, as specified in each of the questions below. Pick an organization about which you can obtain information.  The TMA aims to assess your understanding of the core concepts of marketing and society. This assignment tackles different dimensions of the concepts of marketing, society and social campaigns. The ultimate purpose of this TMA is to allo...

  • Course Code: C10LM
  • Course Title: leisure marketing
  • Referencing Styles : Harvard

Consumer engagement and/or journeysOverview The aim of this assignment is for students to critically explore the concept of the experience economy and customer experiences. Over the past decade within leisure and tourism, attention has shifted away from product and service delivery to the customer’s experiences as the added value element. This shift has been coined by Pine and Gilmore (1998) as the ‘experien...

  • Course Code: MKTG577
  • Course Title: promotional management
  • Referencing Styles : APA

In 2019, Amazon spent an estimated $6.9 billion on advertising in the United States; Comcast Corp. spent $6.1 billion; AT&T spent $5.5 billion; Procter & Gamble spent $4.3 billion; and Walt Disney Co. spent $3.2 billion. In fact, as noted in the Leading National Advertisers Fact Pack of Advertising Age (July 13, 2020), 47 companies reportedly spent over $1 billion each on their year-2019 national advertising budgets! (No...

  • Course Code: MKT600
  • Course Title: Marketing Plan
  • Referencing Styles : APA

Task: Learning Outcomesa) Critically evaluate underpinning marketing theories and principles and appropriate research process to collect, store and use of data to generate customer insights; b) Critically evaluate customer needs to create value for customers by deploying the resources of the organisation in best possible ways; c) Critically evaluate the impact of an organisation’s marketing mix strategies on its stakeholders. To e...

  • Course Code: ENGT5304
  • Course Title: dissertation
  • Referencing Styles : Harvard

Selecting a Topic of Value to Your OrganizationIf you are working, it is a good idea to select a topic that has value to the organisation you work for.  This  is  a  good  route  for  part-time  and  distance  learning  students.  The  topic  needs  to  o...

  • Course Code: WN2N
  • Course Title: International Fashion Management and Marketing
  • Referencing Styles : Harvard

Choosing and Analyzing a TextFor the purpose of this assignment, you must choose a ‘text’ or small set of ‘texts’ to analyse using critical discourse analysis. You should try to choose a text or set of texts that is relevant to a topic you are exploring as a possible dissertation project. You will conduct a “critical discourse analysis” using similar methods to the analysis in the Brie and Boehm article on t...

  • Course Code: BUSI3313
  • Course Title: Marketing Principles
  • Referencing Styles : Not Selected

Chipotle's Business Strategy of Cultivating a Better WorldBusiness Strategy: We are a brand with a demonstrated purpose of cultivating a better world. Our mission is to win today while creating a bright future by focusing on five key fundamental strategies:  •Making the brand more visible and loved; •Creating innovation utilizing a stage-gate process; •Leveraging our digital-make line to expand access and conveni...

  • Course Code: DBM505
  • Course Title: business marketing
  • Referencing Styles : APA

LO1. Use planning and problem-solving techniques in marketing to enable innovation and organisational change. LO2. Analyse the impact of internal environments on marketing processes for an entity. LO3. Analyse the impact of external environmental factors on marketing processes for an entity.  LO4. Use appropriate strategies to identify and plan marketing opportunities. GPO2: Core technical knowledge and...

  • Referencing Styles : Harvard

Introduction to the Portfolio TaskStudents will be issued with a set of four discrete tasks and students must hand in a portfolio of all four tasks together.� More than four tasks will be issued (probably six) but you will still be required to submit exactly four tasks, including the first task which is compulsory. Word count and �sizeïÂ&iq...

  • Course Code: MAR3020N
  • Course Title: sales management
  • Referencing Styles : Harvard

BackgroundZoulika Lamamra is head buyer for cereals and cereal related products at Morrisco Markets, one of Britain’s top supermarket chains. Morrisco has 14% share of the UK grocery market with a mixture of in town and out of town stores fairly evenly spread across the country. Like most retail grocery buyers, Zoulika Lamamra is tough on her suppliers. She has to be, as competition among the big multiples is Fierce and the ability to pr...

  • Course Code: MKT3401
  • Course Title: Marketing Strategy
  • Referencing Styles : Open

Background and Market OpportunityRohit and Sneha handle marketing for a newly launched Neobank called SmartBank. SmartBank  (SB) uses technology to give a user an enhanced banking experience that is completely digital  ie, that doesn’t have any physical branches. It has all the functionality of a bank - Savings  Accounts, Fund Transfer, Cards, Financial Services, etc. but has the app experience of a  consumer tech com...

  • Course Code: MG412
  • Course Title: Principles of Marketing
  • Referencing Styles : Harvard

Assignment TaskAssignment TaskWorking in small teams to develop a 10 minute group presentation for a brand extension, you will then need to submit a group co-authored 1000 word report explaining the new brand extension.  This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes: LO 2 Demonstrate knowledge of STP  marketing planning processLO ...

  • Course Code: MG624
  • Course Title: Strategic Marketing
  • Referencing Styles : Not Selected

Executive summaryAssignment taskYou are a senior marketing consultant working for Ashanti Marketing Solutions (AMS) Limited. A company that wants to enter a suitable country with a new product or service has just commissioned you. The problem is that; they do not know the kind of product or service to offer within the country you will be recommending. Your task is to produce a report on their behalf answering the following questions: 1. Reco...

  • Course Code: N1069
  • Course Title: marketing research
  • Referencing Styles : Footnotes and bibliography

Questions:Assessment ModeCreate a 6 minute (maximum) recorded mixed media presentation to be uploaded/submitted to Canvas.See the Canvas site for requirements of the format for your presentation and technical guidance. Problem to address:Consider the problem outlined below that is presented by Sussex Boutique (fictional company) concerning their business; prepare a marketing research plan and proposal for a piece of mixed methods research, ...

  • Course Code: MGT5412
  • Course Title: consumer behaviour
  • Referencing Styles : Harvard

Examine the nature of marketing research. Analyse the design and implementation issues of marketing research. Examine the main aspects of data analysis. Demonstrate an ability to reflect on the performance and contribution to the project of themselves and others. Task 1 (70%) You are required to write a 2,500 word report in response to the research brief provided. You must decide the best format and structure for your report to meet the r...

  • Course Code: MKTG715
  • Course Title: social media marketing
  • Referencing Styles : Not Selected

ObjectiveObjective: In this assignment, you’ll take a look at a popular brand’s social media platforms. From there, you’ll assess how effective you think their messaging is: what works? What doesn’t work? What could the brand do differently? What platform do you prefer for the brand and why? The goal is to think critically about how a business uses social media to connect with customers (potential customers) and dis...

  • Course Code: BUS203
  • Course Title: business law and ethics
  • Referencing Styles : Open

Task Product/Brand = Jewelry/Pandora – All questions below are based on the Pandora Jewelry Q1. Based on the product/brand you have chosen for your IMC Project, select an article that covers one or more of the price-based concepts presented in Ch. 14, from among the RORs to which you have subscribed. Please remember that the MAS must include the following:(a) the title, date, author, and name of the publication from which the article w...

  • Course Code: BBA3201
  • Course Title: Principles of Marketing
  • Referencing Styles : APA

Contentment Among Customers at All-Time HighJ.D. POWER, a market-research company, has released the 2016 results of its annual hotel satisfaction survey for the United States, Canada and Mexico. At first blush, it seems a ringing endorsement of the hotel industry. Contentment among customers is at an all-time high, and has risen for four years in a row. But the report also contains some bad news. It is going to become increasingly difficult to...

  • Course Code: BMA5100
  • Course Title: the marketing business
  • Referencing Styles : Harvard

The BasicsPlease note that the pitch proposal is in the form of a mini marketing report, rather than an essay. Given that the 3 minute in-class pitch presentations are a distillation of the 1K word pitch proposal, it would make sense to prepare the content for the pitch proposal first, then base the presentation content upon this. To maximise on your word count you can use images, charts/table and infographics within the main body, and make goo...

  • Course Code: MN5515
  • Course Title: entrepreneurship and business development
  • Referencing Styles : Harvard

Rationale for Launching the Business and Its Vision and MissionYou are an inventor who has come up with a new idea for a technology based product or service. You are keen to take this idea forward into a startup business. For this product or service, write a business plan to set up the business in the future. The product or service must be innovative (a new product or an improvement to an existing product) and you are expected to develop this ...

  • Course Code: N2N571
  • Course Title: Marketing Management
  • Referencing Styles : Harvard

Assignment FormatIntroductionThis is the assignment which you will need to complete this term for the Marketing Management module. This assignment counts for 85% of your overall assessment for this module. This will involve you working individually. This assignment takes the form of a written exercise. As such, it calls upon you to apply the marketing knowledge and skills you have developed to date to do a detailed Strategic Marketing Plan fo...

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