You are required to develop an Academic poster(800 words absolute maximum) on the marketing challenges faced by an actual organisation. In order you find the Marketing Challenges, you are expected to conduct a PEST analysis(i.e. we are interested in those challenges that come from a companyâs macro-environment) The poster should include marketing recommendationsthat would enable the organisation to overc...
Tasks and requirementsThis assignment requires the group to analyze the Oatly case provided below and develop the structure for an IMC campaign. The learning outcomes for this assignment are as follows:• Evaluate behavioural and communication objectives in an IMC plan.• Demonstrate positioning and repositioning strategies of a brand within an industry.• Analyze various creative tactics and strategies in advertising. Each grou...
TaskYou are asked to develop a 1500-word essay critically addressing ONE of the following topics: 1. There is no one best way to enter foreign markets”. Discuss this statement considering advantages and shortcomings of market entry strategies within the context of host-country characteristics. Support your discussion with relevant examples. -Please submit your assignment as a Microsoft Word document (.docx) -Use Arial font size 11 ...
Assignment objective and learning outcomesThis assignment assesses your secondary research skills and your ability to follow the rules of academic writing. The topic is the 4Ps (product, price, place and promotion), which is also called the “marketing mix”. You need to compare and contrast how effective the application of the 4Ps is for one pair of brands from the list below: This assignment has been designed to provide you ...
Assignment BriefI am considering using a beauty brand for this assignment e.g Inkey list Assignment Brief: You have been asked by your Managing Director to develop a new market offering for the organisation. Targeting the UK market, you need to design and deliver a new product* offering into an already cluttered marketplace. This means that you need to create a specific market space for your new product with a clear target audience and strateg...
Task 1: Report on Chosen OrganisationAssignment title: Socio-Economic & Legal Environment This assignment consists of two tasks. For Task 1, learners are asked to develop a âSocio-economic and legal assessment reportâ by answering the questions given. For task 2, learners are required to make a presentation based on the scenario given for Task 2 (the details of which are provided along with Task 2 below...
Question: 1. Please do a short introduction speech on the hybrid car we are doing for this assignment. 2. Please do up 1 to 2 slides of presentation slides with speech for marketing mix - product. Core product The core product refers to the fundamental need that the customer satisfies whenever they purchase a product. The main benefit that the customers will see in Hyundai IONIQ Hybrid is the ability to move to places at a faster pace (Hyu...
Introduction/Summary of BriefGeneral Instructions: This assignment is designed to cover all the Learning Outcomes stated in the Module Descriptor BSM834 Business Development, Marketing & Sales. Each student should produce One final document which should be uploaded to the Assessment drop box on the Moodle area by 9 December 2021 @ 0800 hrs. The work is to be carried out individually. You are required to produce a typed document, us...
Task: Objectives: The goal of this assignment is to apply social network analysis (SNA) techniques to analyze social media discourse about a particular event, company, product, or service in order to:• identify key influencers (both individual and organizational accounts), and• determine how to use this information to improve the products/services under examination.Main Steps: In the report, discuss methodology (what tools did you use to ...
Firm DescriptionSome of the bibliography and references will most likely come from the firm, e.g., source documents, annual reports, and financial statements. As such, this reduces the need for peer-reviewed sources. However, peer-reviewed sources are still important and should be listed in the bibliography/reference section(s) and cited in the paper as appropriate.Guidelines1.Introduce the various topics that will be addressed in the research...
Assessment of Ministry of Finance's digital transformation strategy and Etimad portal's valueAssume your group has been tapped by the Ministry of Finance to evaluate Etimadâs business model, assess it impact on both the public and private sectors, particularly the financial industry ecosystem, and develop its strategic plan and alliances for the next five years. Given the focus of Vision 2030 on e-government and the nation...
Task: You will be creating components of your capstone marketing plan assignment. You will then finish your plan in Week 5. Using the company you selected for your marketing manager internship, you will complete a situation analysis with the goal of identifying a new product/service to develop your marketing plan against. Instructions Create a Word document of three to four pages formatted to APA Style and includes at least one scholarly, peer-r...
Question: Develop knowledge and understanding of key theories, concepts and models in marketing to guide the development and execution of marketing strategies. Understand the complexity of competitive environment and discuss is impact on developing effective marketing decisions and marketing strategies in organisations. Develop the skills to critically analyse marketing situations and problems facing organisations and assess its capacity to ...
Task: Project #1 Ethnic SubculturesVisit two toy stores and observe the various toys that are for sale to ethnic subcultures. Write a report summarizing the range of toys available and specify the intended racial or ethnic markets. Are there any major differences in the stores you visited? Which do you prefer? Explain.Project #2 – Age SubculturesVisit two large department stores and determine how they appeal to the teen market. How does th...
Question: The management of this client organisation have the ambition to extend their market reach. You have met with this client and briefly discussed some of the key Marketing tasks that need to be managed at this initial market entry stage. Following this brief meeting, the client has asked you to prepare a report detailing and illustrating the approaches you recommend that they should undertake in their chosen international market, in th...