The Safety Levels of Self-Driving CarsAccording to the National Safety Council, an estimated 38,300 people were killed and another 4.4 million were injured as a result of accidents on U.S. roads in 2015. The vast majority of fatal accidents are due to human error, so self-driving vehicles have the potential to save a lot of lives. Indeed, one study estimated that widespread adoption of self-driving vehicles by the year 2030 could eliminate 90 ...
Questions: Market Segmentation and Targeting (20 pts) What problem does your product or service solve? Describe the total market for your solution: Who are potential customers? What are the key segments within this market? Identify and briefly describe 1–3 segments that this company serves. Which segment does this marketing plan focus on, and why? Why do you believe this segment will offer growth and ...
TasksInstructions: Learning Outcome(s) Assessed Learning Outcome One: Critically evaluate global market environments and opportunities.Learning Outcome Two: Critically evaluate market entry strategies and strategic marketing decisions for international markets. Required: You are to choose an existing New Zealand organisation and focus on one product line/type or service. Choose an organisation with minimal international presence. ...
What is PreventInfect’s quality added compared to no treatment?Over a decade ago The New England Journal of Medicine proposed that all articles published on new therapies should close with a cost/benefit analysis comparing its benefits and costs against the best selling alternative therapy. This initiative was squashed by the pharmaceutical industry that also used lobbying to prevent the Federal Drug Administration from requiring pe...
Question: Using the two competing brands (Nike And Adidas) do the necessary research and answer the following questions. NOTE: Answers to individual questions should not exceed 800 words. Clear and concise answers are encouraged. Include references used. Question 1 (20 marks) What is (are) the primary target market(s) of each of these two brands? When possible, provide two target markets per brand (a detailed description that ca...
TaskAssessment 1- 15 Minute presentation (powerpoint) IMPORTANT NOTE You are asked to pre-record your presentations using PowerPoint. chosen tourism business is : Modern Tate chosen cohort : The group needs to choose tourism or hospitality business (public, private or third sector) for the task. 1. The group also needs to choose one demographic cohort, either Gen Y or Gen Z. 2. Conduct secondary research and develop your presentation ...
Task Scenario: You have been hired as a consultant to determine if a brand meets industry best practices and to provide recommendations for improvements. Content Choose a brand to evaluate. Sign up on the shared excel table. Referencing the content, videos and tools explored over the past 7 weeks, gather evidence to determine a brand’s digital health from the target audience’s perspective. Your goal is to persuade ...
Assignment OverviewIn order to conduct your analysis, pick a local or regional organization, as specified in each of the questions below. Pick an organization about which you can obtain information. The TMA aims to assess your understanding of the core concepts of marketing and society. This assignment tackles different dimensions of the concepts of marketing, society and social campaigns. The ultimate purpose of this TMA is to allo...
Consumer engagement and/or journeysOverview The aim of this assignment is for students to critically explore the concept of the experience economy and customer experiences. Over the past decade within leisure and tourism, attention has shifted away from product and service delivery to the customerâs experiences as the added value element. This shift has been coined by Pine and Gilmore (1998) as the âexperien...
In 2019, Amazon spent an estimated $6.9 billion on advertising in the United States; Comcast Corp. spent $6.1 billion; AT&T spent $5.5 billion; Procter & Gamble spent $4.3 billion; and Walt Disney Co. spent $3.2 billion. In fact, as noted in the Leading National Advertisers Fact Pack of Advertising Age (July 13, 2020), 47 companies reportedly spent over $1 billion each on their year-2019 national advertising budgets! (No...
Task: Learning Outcomesa) Critically evaluate underpinning marketing theories and principles and appropriate research process to collect, store and use of data to generate customer insights; b) Critically evaluate customer needs to create value for customers by deploying the resources of the organisation in best possible ways; c) Critically evaluate the impact of an organisation’s marketing mix strategies on its stakeholders. To e...
Selecting a Topic of Value to Your OrganizationIf you are working, it is a good idea to select a topic that has value to the organisation you work for.  This  is  a  good  route  for  part-time  and  distance  learning  students.  The  topic  needs  to  o...
Choosing and Analyzing a TextFor the purpose of this assignment, you must choose a ‘text’ or small set of ‘texts’ to analyse using critical discourse analysis. You should try to choose a text or set of texts that is relevant to a topic you are exploring as a possible dissertation project. You will conduct a “critical discourse analysis” using similar methods to the analysis in the Brie and Boehm article on t...
Chipotle's Business Strategy of Cultivating a Better WorldBusiness Strategy: We are a brand with a demonstrated purpose of cultivating a better world. Our mission is to win today while creating a bright future by focusing on five key fundamental strategies: •Making the brand more visible and loved; •Creating innovation utilizing a stage-gate process; •Leveraging our digital-make line to expand access and conveni...
LO1. Use planning and problem-solving techniques in marketing to enable innovation and organisational change. LO2. Analyse the impact of internal environments on marketing processes for an entity. LO3. Analyse the impact of external environmental factors on marketing processes for an entity.  LO4. Use appropriate strategies to identify and plan marketing opportunities. GPO2: Core technical knowledge and...