Assignment 2 DetailsThis assignment is a one minute recorded presentation that functions as a "pitch" for a new advertisement, in addition to a 1000 word written report that provides a theoretical justification for that new advertisement. You must select a brand, product, service, company, charity, politician, political party or anything that would be advertised, and use this as the focus of your new proposed advertisement. This could be the s...
Question: Learning Outcomes a)Describe the marketing conceptb)Outline and apply the elements of the marketing process.c)Identify and explain the macro and micro environmental factors impacting the marketing of a business or industry.d)Demonstrate an ability to incorporate new trends to solve marketing problems and apply communication skills. Instructions: 1.Select a Business. Choose a small or medium sized existing business as a clien...
Identification and Description of Product/Service AreaYou have been appointed as Innovation Manager of Intersnack/Largo Foods/Tayto to develop an outline, sustainable, innovation strategy report for one of the product/service areas in its organisation. The company is known by several corporate and brand names: Intersnack Ireland/Largo Foods/Tayto Snacks/Tayto Park, etc. The assets of the organisation have a complex ownership structure that...
Question: Learning outcomes Demonstrate the following knowledge and understanding Traditional and new digital marketing communications disciplines and the manner in which these are deployed, dependent on the brand and the target audiences. Demonstrate the following skills and abilities Newer methods of marketing/communications and develop an integrated marketing communications plan utilising digital methods. What am I required to do i...
What Is a Press Release?This reading is adapted from the open educational textbook âElements of Political Communicationâ (2018) by Wikibooks,https://en.wikibooks.org/wiki/Elements_of_Political_Communication Substantial revisions and additions were made by Glen Farrelly (2020). Written permission of Glen Farrelly is required for distribution of this reading outside of Athabasca University. A press release...
Learning OutcomesAssignment OverviewLearners will research and analyse an organization of their choice and is designed for you to apply the concepts learned in the course (modules 1-4), and involves the application of: Management and organizations. Environmental constraints on management (PESTEL). Planning and strategic management. Learning Outcomes Identify key functions and skills required of management within an organ...
The Safety Levels of Self-Driving CarsAccording to the National Safety Council, an estimated 38,300 people were killed and another 4.4 million were injured as a result of accidents on U.S. roads in 2015. The vast majority of fatal accidents are due to human error, so self-driving vehicles have the potential to save a lot of lives. Indeed, one study estimated that widespread adoption of self-driving vehicles by the year 2030 could eliminate 90 ...
Questions: Market Segmentation and Targeting (20 pts) What problem does your product or service solve? Describe the total market for your solution: Who are potential customers? What are the key segments within this market? Identify and briefly describe 1–3 segments that this company serves. Which segment does this marketing plan focus on, and why? Why do you believe this segment will offer growth and ...
TasksInstructions: Learning Outcome(s) Assessed Learning Outcome One: Critically evaluate global market environments and opportunities.Learning Outcome Two: Critically evaluate market entry strategies and strategic marketing decisions for international markets. Required: You are to choose an existing New Zealand organisation and focus on one product line/type or service. Choose an organisation with minimal international presence. ...
What is PreventInfect’s quality added compared to no treatment?Over a decade ago The New England Journal of Medicine proposed that all articles published on new therapies should close with a cost/benefit analysis comparing its benefits and costs against the best selling alternative therapy. This initiative was squashed by the pharmaceutical industry that also used lobbying to prevent the Federal Drug Administration from requiring pe...
Question: Using the two competing brands (Nike And Adidas) do the necessary research and answer the following questions. NOTE: Answers to individual questions should not exceed 800 words. Clear and concise answers are encouraged. Include references used. Question 1 (20 marks) What is (are) the primary target market(s) of each of these two brands? When possible, provide two target markets per brand (a detailed description that ca...
Changes Made by McDonald'sCase study: Repositioning McDonald's McDonald's is ubiquitous part of life on both America and global culture. Traditionally, McDonald's restaurants were largely standardised, and consumers knew what to expect when they entered any one of its restaurants. This was fine for decades, but now the environment has changed with competitors entering the marketspace. Not all of the scene is changing, but quite a bit is. McD...
TaskAssessment 1- 15 Minute presentation (powerpoint) IMPORTANT NOTE You are asked to pre-record your presentations using PowerPoint. chosen tourism business is : Modern Tate chosen cohort : The group needs to choose tourism or hospitality business (public, private or third sector) for the task. 1. The group also needs to choose one demographic cohort, either Gen Y or Gen Z. 2. Conduct secondary research and develop your presentation ...
Task Scenario: You have been hired as a consultant to determine if a brand meets industry best practices and to provide recommendations for improvements. Content Choose a brand to evaluate. Sign up on the shared excel table. Referencing the content, videos and tools explored over the past 7 weeks, gather evidence to determine a brand’s digital health from the target audience’s perspective. Your goal is to persuade ...
Assignment OverviewIn order to conduct your analysis, pick a local or regional organization, as specified in each of the questions below. Pick an organization about which you can obtain information. The TMA aims to assess your understanding of the core concepts of marketing and society. This assignment tackles different dimensions of the concepts of marketing, society and social campaigns. The ultimate purpose of this TMA is to allo...