Answering ALL Types of Marketing Queries : Page - 49

Course Code   :  BUS 622

Course Title   :  Global Marketing

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Executive SummaryTask: Prior to beginning work on this assignment, watch the Week 6 video above with Bill Davis, Program Chair for BA of Operations and Analysis. With this assignment you will complete the Global Marketing Plan for your mentor company that you began working on in Week 2 of this course. When submitting this assignment, be sure to include the portions you completed during Week 2 through Week 5 and make any adjustments to the work ...

Purpose of the Assessment This assessment has been designed to allow students the opportunity to explore the underlying importance and application of marketing strategy and implementation concepts to produce recommendations for selected organisations. Assessment Task “…positioning and segmentation are distinct parts of the strategy process and provide us with some extremely powerful tools; but ultimately they are linked by the cen...

The Product• Likely a good idea to include the SWOT analysis in your assignment. I would like to see your logic for building your strategy. • +/- 5 pages double spaced • Usually 11 font with normal 1” margins. Structure might look like this: • Intro, you would lay out the current state of affairs in the case, what's happening right now • Then your SWOT • Then your analysis providing options that she “mig...

Purposethe company is Eco Tr The purpose of this assignment is to give students an opportunity to demonstrate their knowledge of preparing marketing plans.REQUIREMENTAssume that you been appointed as a Marketing Consultant for acompany doing business in New Zealandfor years. After COVID 19, the company is seeking your creative initiative to prepare a marketing plan to attract more customersfor the year 2021.Your job is to analyse and critically...

Evaluation of Written Communication Skills (10%) Concise writing style and professional presentation are expected. Use size 11 font. Include a title page and number the sections and subsections. Please submit in a Word Document for the proposal and pdf for the survey.This assessment is split into two parts: Part A contributes to 60% of the assessment, involves creating an individual research proposal. Part B contributes 30% of the assessmen...

Project Proposal (5% of Final Grade)Global Marketing Plan Team Group Project (2 Components: total of 25% of Final Grade) Project Proposal (5% of Final Grade) · Teams of 4 members each will be formed. You must form a team by the second class and you must include a name for your group. · Each team will select a firm (not necessarily a Canadian one). Teams will create a strategic marketing plan for a business. Be caref...

Consider the customer-centred logistics involved in the manufacture of flat pack wooden furniture products in China for a New Zealand business. The New Zealand business then adds value by assembling the product before using distributors to supply retail outlets. The product sells as good quality,medium priced furniture. Explain:•The inbound distribution factors that will need to be considered, giving examples appropriate to the product and s...

Sharesies has conducted multiple studies in order to understand New Zealanders’ attitudes towards investing. 1a) Is the research conducted by Sharesies described in the case an example of primary or secondary data collection?  Explain why.    1b) Is the 2018 research conducted in collaboration with Smartshares and Colmar Brunton exploratory, descriptive, or causal in nature?  Provide an explanation for...

The purpose of this assessment is for you to practically demonstrate understanding of international marketing principles and apply these within the international marketing environment.Within this context your task is to develop an e-commerce plan (report) to promote, sell and distribute your own brand of high fashion dog accessories internationally.NOTE: your products must be sold through your own ecommerce site - they cannot be sold th...

Critically analyze Airbnb’s eMarketing strategies and marketing-mix targeting New Zealand and Australasian market.instruction:Individual oral presentation: Present a 13 to 15-mininutes oral presentation supported with PowerPoint Slides based on your analysis of the Airbnb case study and your researched company in Assessment 1 of this course. Read the case study about Airbnb on page 8 and link your research results gathered from completing ...

Question 1: Market ResearchQuestion 1: Market Research.  30 marks - suggested maximum 500 words / 1 page Sharesies has conducted multiple studies in order to understand New Zealanders’ attitudes towards investing.1a)Is the research conducted by Sharesies described in the case an example of primary or secondary data collection?  Explain why.                    &...

Objective: BT Sales brings in a large portion of the transient market but from a sales perspective. Meeting planners rely heavily on partnering with hotels for preferred rates (lower rates than regular transient, higher rates than typical group). The thought is that if we are sending a lot of business (rooms) to your hotel on a regular basis a discount should be negotiated. This discount is based on the number of room-nights the company is guaran...

Business is about external environments, internal environments, stakeholders and how they interact. It is vitally important that you keep up to date with world and business issues which affect not only business interests, but each of us personally. This assignment is designed to familiarize you with current issues in Canadian and world business and to further develop your research and analytical skills. Step 1:  Choose Two Topicsï&sbquo...

Product/Service Management RecommendationProduce a 1,500 word written report that proposes a tactical marketing plan for the launch of Hotel Chocolat in a new geographic market of your choice. Specifically, address: • What recommendations would you make for future product/service management for the market? • Outline a pricing strategy for the company in the market. On what critical factors would you advise Hotel Chocolat to focus...

Understanding Search Engine Optimization The Dissertation takes the form of an ordered, critical exposition of knowledge in an approved field falling within the subject matter of the designated MSc programme. It should have an appropriately clear focus and provide evidence that the student has met the learning outcomes for the module. The dissertation must take the form of an investigation based on primary and/or secondary data, justified an...