Section AIn your role as a Marketing executive, you have been asked by the Marketing Director to produce an original report assessing the company’s financial performance and identifying what actions they need to take to ensure that they remain profitable. Your report should cover the following points: 1: Prepare financial analysis for your chosen retailer comparing its present to past performance and the performance of its competitor...
a) Can explain the fundamental theories of brand development and positionb) Competently utilize specified design software to digitize brand position and touch pointsc) Can apply brand theories to develop an emotional brand experienced) Have understood and summarized the role of the consumer in the brand building process. For this assessment, you will develop a brand expression presentation for a new brand representing one of the followi...
1. Choice of foreign country1.Choice of foreign country: You are required to choose ONE foreign country for the company you have chosen to launch your chosen product into. You are expected to justify your decision based on information you have gathered on the chosen country and the market for the product from the UWE library databases and reputable online sources (15%). 2.Choice of market entry mode: You are required to select ONE appropriate ...
DeliverableOverview:This business report allows you to reflect on a business communication challenge, and to analyze communication opportunities in businesses today. Additionally, it provides an opportunity to use the formal report norms used in most organizations. You will be assessed on your ability to communicate your analysis clearly, concisely, and completely using formal report conventions. Deliverable:Prepare a business report that is sev...
Industry AnalysisHitachino Nest Beer 4. Situational Analysis: 4.1 Industry Analysis 4.1.1 Market Characteristics For example look for: (choose 2-3 of the following points) Market size (in dollars) and growth rate (annual rate in percentage) by geographical region. Market potential, industry or expert forecasts. History of market (how it has evolved), market stage (e.g. new market, mature market etc). Industry structure. • Level of competiti...
Assignment OverviewLearners will use the results of assignment - Research & Analysis Paper – Part I for the Final Project -Research & Analysis Paper – Part II to apply the concepts learned in the course (modules 1-9), and involves the application of: 1.Environmental constraints on management (specific, general, global environment). 2.Stakeholders 3.Planning and strategic management (S.W.O.T, formulate strategies) 4.Orga...
Strengths• Strengths: Based on your SWOT Analysis from Part I, explain HOW you would take advantage of some of the strengths you identified. • Weaknesses: Based on your SWOT Analysis from Part I, clearly explain HOW you would protect the organization against some of the weaknesses you identified. • Opportunities: Based on your SWOT Analysis from Part I, explain HOW you would take advantage of some of the opportunities you id...
Current Business Communication ChallengesStep 1: Choose a business communication challenge from this list then, research it (you must have at least three (3) academic sources for this business report). Poor communication is having an impact on the workplace. Your employees are complaining there are unclear instructions, pointless meetings and other stressors that are turning into larger issues that are impacting the business. You are seeing a de...
To assess your ability to analyze a real-world electronic marketing campaign. Throughout this course, you will be searching and analyzing a company web site for its application of electronic marketing principles. You need to select a B2C website that you will follow throughout the course. You have to get the approval from your instructor before you start your project. The web site is to be a brand site, not a site for a mega corporation w...
MODULE AIMS Introduction to the MODULE This module is designed to introduce you to contemporary principles and practices in marketing, in a customer-focused and market-oriented organisation. Relationship marketing is the recent marketing approach that develops around the buying and consumption experience. As such, the module aims to develop your in-depth understanding of the strategic role of marketing in business, and its impact on the m...
Explaining Market Mechanisms and Sales EffortTask: The position the author takes on the key question; ii. Your thesis; and iii. An explanation of how your essay will be organized. Your essay must have a clear paragraph structure, each starting with a clear topic sentence.1. Explain the differences between the competitive sector and the monopolistic sector, in terms of market mechanisms and sales effort. What are the strategies used by monopolyc...
Task requirements This assignment assesses your secondary research skills and your ability to follow the rules of academic writing. The topic is the 4Ps (product, price, place and promotion), which is also called the “marketing mix”. You need to compare and contrast how effective the application of the 4Ps is for one pair of brands (NOT ALL OF THEM) from the list below: This assignment has been designed to provide you with an opport...
PurposeThe purpose of this part of the assessment is to allow students to apply their newly acquired knowledge of international marketing to a specific foreign market. The aim of the report is to critically analyse and report how a local company in its home country can internationalise marketing operations to a newly discovered host country market (international market). The focus is very much on analysis and the application of relevant ...
TaskTask: 1. This assignment contains only ONE question that is set in both Malay and English./ Tugasan ini mengandungi SATU soalan sahaja yang disediakan dalam Bahasa Melayu dan Bahasa Inggeris. 2. Answer in Malay or English./ Jawab dalam Bahasa Melayu atau Bahasa Inggeris. 3. Learners are to submit assignment only in MsWord format unless specified otherwise. Please refrain from converting text/phrases into picture form...
In 1987, Red Bull not only launched a completely new product, it created a whole new product category – energy drinks. Today it sells 4.6 billion cans a year to males 18---35 From day one, Red Bull has been giving “wiiings” to people and ideas, setting many milestones in sports and culture. Red Bull Media House is a global media company that produces, distributes and publishes authentic content and inspirational entertainme...