Overview of the Organization and their Products/ServicesThis is a three-page proposal that identifies the organization you have chosen, and provides a brief summary about this organization and what it does. A. Discuss briefly the products and services the organization offers and which one you have chosen to focus on. Any material taken from any company materials orsecondary sources must be properly referenced.B. Describe what interests you about...
Key Concepts in Destination Planning, Policy-making, and Developmenti Identify and explain the key concepts and processes involved in destination planning, policy-making and development; ii. Explore the feasibility of developing and enhancing the product portfolio of destinations. Conduct a feasibility study for a new tourism/leisure product1 within the destination of your overseas trip which targets the millennial market. Note 1. Your tour...
Instructions for Conducting Marketing AnalysisThe aim of the Assessed Discussion Forum is to provide a framework to encourage student engagement, to encourage collaboration and to foster valuable perspectives gained from shared learning experiences. These assessed discussion forums promote critical thinking in the application of theory into practice. You will be able to reflect on your own efforts, and extend and enrich this reflection by exc...
Question: In the main body of your submission you must give credit to authors on whose research your work is based. Append to your submission a reference list that indicates the books, articles, etc. that you have read or quoted in order to complete this assignment (e.g. for books: surname of author and initials, year of publication, title of book, edition, publisher: place of publication). 1.Understand the processes and stages of marketing ...
TaskTask: Concepts often seem clear when initially discussed but can break down during application due lack of a robust understanding, inconsistency of data, difficulty in estimating required parameters, and interpretation of results to name a few. In addition, the project will also provide practice in financial research, business insight and communication skills. Moreover, you should see by the end of the term that all of these topics are inte...
DeliverableOverview:This business report allows you to reflect on a business communication challenge, and to analyze communication opportunities in businesses today. Additionally, it provides an opportunity to use the formal report norms used in most organizations. You will be assessed on your ability to communicate your analysis clearly, concisely, and completely using formal report conventions. Deliverable:Prepare a business report that is sev...
PurposeFor this assignment, you will craft a website that presents three major stakeholder positions within your issue. You will also compose an “About” page for your webpage and a “Required Reading” list that focuses exclusively on peer-reviewed, scholarly sources. The Digital Forum assignment asks you to continue to explore, research, and write about the issue you’ve engaged throughout the semester. The goal ...
Purpose of the AssignmentThe purpose of the assignment is to encourage students to understand the rationale, aims, approach, success factors and/or challenges involved in devising and implementing a marketing strategy in the tourism and hospitality industry by analysing this particular case. The development of the discussion should offer specific examples of how marketing management functions such as segmentation, targeting, positioning etc. f...
Business OverviewTask: In this Assignment, you will culminate two course outcomes related to strategic planning to enter international markets: MT460-4: Develop a strategic framework to increase the competitive advantage of a business. PC-2.2: Formulate innovative solutions for identified initiatives. Your professor will provide a list of industries, parent companies and international markets for you to choose from complete this Assignment. You...
Research Project RequirementsThe main objective is to demonstrate a complete understanding of developing and producing a research project based satisfying the above objectives on a relevant and current issue or business opportunity. The research report and presentation should employ the fundamentals in chapter 3 and later chapter 16 of your textbook. The assignment demands creative free thinking- and not only regurgitat...
Question: You need to source adequate data and information (secondary data) about the corporate brand you are analysing and assessing. You will be required to present the results and outcome of your work in the form of a professional management report that includes clear strategic recommendations. You must support (justify your assessments and recommendations with appropriate academic sources (i.e., academic articles presenting relevant perspe...
a) Can explain the fundamental theories of brand development and positionb) Competently utilize specified design software to digitize brand position and touch pointsc) Can apply brand theories to develop an emotional brand experienced) Have understood and summarized the role of the consumer in the brand building process. For this assessment, you will develop a brand expression presentation for a new brand representing one of the followi...
DeliverableOverview:This business report allows you to reflect on a business communication challenge, and to analyze communication opportunities in businesses today. Additionally, it provides an opportunity to use the formal report norms used in most organizations. You will be assessed on your ability to communicate your analysis clearly, concisely, and completely using formal report conventions. Deliverable:Prepare a business report that is sev...
Industry AnalysisHitachino Nest Beer 4. Situational Analysis: 4.1 Industry Analysis 4.1.1 Market Characteristics For example look for: (choose 2-3 of the following points) Market size (in dollars) and growth rate (annual rate in percentage) by geographical region. Market potential, industry or expert forecasts. History of market (how it has evolved), market stage (e.g. new market, mature market etc). Industry structure. • Level of competiti...
Assignment OverviewLearners will use the results of assignment - Research & Analysis Paper – Part I for the Final Project -Research & Analysis Paper – Part II to apply the concepts learned in the course (modules 1-9), and involves the application of: 1.Environmental constraints on management (specific, general, global environment). 2.Stakeholders 3.Planning and strategic management (S.W.O.T, formulate strategies) 4.Orga...