Answering ALL Types of Marketing Queries : Page - 63

Assessment InstructionThe assessment for this module comprises a 2500 word written essay, plus a 500 word critical reflection, submitted together in one document (Component A). In both cases, the word-count stated should not be exceeded. The 2500 word written essay will assess your ability to critically evaluate and analyse a topical communications issue/campaign and to identify and integrate an appropriate selection of significant communicat...

Purpose of the AssignmentComparative Shopping Assignment The purpose of this assignment is to give the student an opportunity to get out and examine retailing strategy from an objective, professional, and non-consumer point of view. It is critical that you approach this from a strategic viewpoint and integrate as much of the course material as possible. Instructions: Students should choose two stores selling the same classifications of merchan...

Course Code   :  MKT860

Course Title   :  international marketing

Ref style  :  Harvard

4/5 

Business Environment Audit and PESTLE AnalysisYou will be allocated a country and required to conduct a business environment audit relevant to international expansion to that country. You should conduct a PESTLE analysis for your allocated country, describe and evaluate those aspects of the environment (political, legal, economic, socio-cultural and technological) in the potential global market that are relevant to and, have implications for, ...

Learning OutcomesAs part of the formal assessment for the programme you are required to submit an Enterprise and Entrepreneurship assessment. Please refer to your Student Handbook for full details of the programme assessment scheme and general information on preparing and submitting assignments. After completing the module, you should be able to: 1. Interpret the role of entrepreneurship in the evolution of various types of business enterp...

Macro-Environmental Analysis (PESTEL)Your task is to produce a report on their behalf answering the following questions:  1.Recommend a product or service and a country and provide a macro-environmental analysis (PESTEL) explaining the possible opportunities as well as threats your client could face within the market of your recommended country and provide possible solutions.  2.Critically assess three modes of market-entry that co...

Purpose of the Assignment1.To understand the negotiation process and ethics associated with conflict management. 2.This assignment will help students understand the negotiation process based on their negotiation style Objectives 1.To help students identify the many aspects of the negotiation process including how their personality type and negotiation style affect their decision-making process, in addition to their personal and professional...

Course Code   :  MKT301

Course Title   :  marketing

Ref style  :  Open

4/5 

Background of the Saudi Arabian Aviation Industry “SaudiGulf Airlines will be the new national carrier, raising the Saudi Arabian flag high up on the global aviation stage. The airline will inspire businesses and businessmen alike in the kingdom to develop similar initiatives to better serve the citizens and residents of the nation, with the support of the government of the Kingdom of Saudi Arabia.”1 “Saudi Arabia is not a sou...

Task: Appreciate e-sales quality: students should be able to outline the skills required to manage e-sales quality issues. Develop interactive marketing communications. Develop business-to-consumer e-marketing and business-to-business e-marketing: relating to outcomes 1 and 3, students should be able to recognize that B2C and B2B marketing create new opportunities and challenges to today’s business, and may open up previously inaccessibl...

Course Code   :  MKT202

Course Title   :  marketing research essentials

Ref style  :  APA

4/5 

The Evolution of SK Jewellery GroupSK Jewellery Group is one of Singapore's best-known jewellers with a retail network of about 60 stores in the country, Malaysia, Thailand and China.It was founded in 1991 and listed on the Catalist board of the Singapore Exchange in 2015. It has certainly come a long way since setting up its first 700 sq ft goldsmith store, under the brand name Soo Kee Jewellery, in Bedok Central. SK Jewellery Group's retail b...

TaskThis assessment addresses the following subject learning outcomes: a) Critically evaluate underpinning marketing theories and principles and appropriate research process to collect, store and use of data;b) Critically evaluate customer needs to create value for customers by deploying the resources of the organisation in best possible ways;c) Critically evaluate the impact of an organisation’s marketing mix strategies on its stakehold...

Responsibilities for each sessionThis Research Practice module is unlike the other modules you have encountered thus far. Your lecturer will be the facilitator and supervisor guiding you through the research process. The format that this will take will be discussed with you in class. Your lecturer will be facilitating the overview and discussion of the research process, but it will be up to you to contextualise this within your own research topi...

ObjectivesThis assessment addresses the following subject learning outcomes: d) Reflect on the ethical issues that accompany marketing practices Objectives: • To enhance a clear understanding of the importance of contemporary issues surounding sustainability and their implicaitons in marketing practices in the modern era; • To provide an overview of sustainable marketing theory and their applications to marketing strategies; &bull...

Subject Learning OutcomesThe Subject Learning Outcomes demonstrated by successful completion of the task below include: a) Compare, contrast and select effective methods for engaging customers in relevant markets. b) Undertake market research and testing to determine engagement opportunities while maximising the use of scarce resources. c) Develop creative, appropriate cost solutions to engage with the market at different stages of the custom...

Will Carl Die? What? What is this about? The Walking Dead, TV series. What is the context/situation? Carl has been bitten. What is the main point/problem? If Carl has been bitten by a zombie, will he die? How will that affect his family and the storyline? Where? Where does it take place? In a post-apocalyptic world where people have contracted the zombie virus and survivor factions are at war. Who? Who is this by? Based on the comic book...

Learning OutcomesLO1 Understand principles, nature and scope of e-marketing strategy: students should understand the implications of e-marketing in terms of opportunities and challenges created for today’s domestic and international business. LO2 Research internet macro and micro-environments LO3 Research the e-marketing mix and how this relates to traditional marketing; Students should be able to recognise potential business opportuni...