Answering ALL Types of Marketing Queries : Page - 62

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Promotional StrategyAssessment Task 1(writer Report)Marketing planAssessment descriptionPromotional activities must be undertaken for any products or services. The success or failure of the promotion often hinges on the research and planning that has preceded the promotion.In this assessment, you must identify a product or service that you would like to promote. You must identify an audience for the promotion and develop a marketing strategy for...

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Task 1: Marketing orientationAssignment Questions (CASE) Pure gym, a lean gym operator, is the UK’s largest health and fitness provider. In 2015 the company acquired LA Fitness and has a total of 930,000 members across its 176 gym sites in the UK. Pure Gym focuses on creating good gym work out experiences, removing extras such as saunas and steam rooms and introducing affordable membership with no contractual commitment (Hardy, 2017) The g...

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1. Can Starbucks create value through its diversification strategy? Will management be able to create valuable, rare, and imperfectly imitable economies of scope through its expansion into juice, tea, pastry, and new distribution channels or will the expansion be the downfall of Starbucks as it was in 2008? 2. Does Starbucks have a core competency in establishing differentiated, premium products in “previously commoditized” markets or...

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Pricing StrategiesQ1. ________ involves charging a constant low price with few or no temporary price discounts.   a. High-low pricing   b. Penetration pricing   c. Cost-plus pricing   d. Everyday low pricing (EDLP)   e. Target return pricingQ2. General Motors prices its automobiles to achieve a 15 to 20 percent profit on its investment. This approach is called ________.   a. target retu...

Assessment 1 Written or Oral Questions: a.Create an organisational chart for a real or imaginary company that uses siloed sectors and identify potential points of integration for marketing communications, both in terms of inter-departmental collaboration and technological convergence. b.What impact would this integration have? 2.Explain the role of the customer within the convergent environment to others. 3.Outline a system for unified messaging ...