Problem definitionThis TMA has three questions. Answer all questions. The questions in this assignment are about Marketing & Society: 1) Students need to show an understanding of market segmentation, targeting and audience segmentation in relation to the case study; 2) Students need to demonstrate an understanding of the factors or elements that contributed to the higher-than-average response rates and the final result of the marketin...
Trait TheoryThe objective of this assignment is to analyze and apply a variety of leadership approaches in order to connect theory to practical application. • Identify key functions and skills required of management within an organization. • Identify and analyze leadership approaches in a variety of situations. • Develop a personal management profile through introspection and reflection. 1. Identify three leadership tr...
Examine and compare the reasons for the successes or failures of both organizations, based on relevant criteria. These may include the following: o Market entry method (Licensing, franchising, strategic alliance, foreign direct investment (FDI), etc.) o Pricing strategy (Penetration, skimming, etc.) o Promotion (Elements of Integrated Marketing Communications [IMC] used) o Political, Economic, Sociological, Technological, Legal, Environme...
To what extent should the different elements of the marketing mix be standardised or adapted for your chosen country. Give a full justification for your ideas Applying the Customer Based Brand Equity model, critically analyse how your client could build and manage a strong brand in this new market Applying the concept of integrated marketing communications (IMC) critically evaluate three effective marketing communication methods your clien...
Learning OutcomesStandard of English for Level 5 Business Assessments All student work that is submitted for assessment must meet the English requirements for Level 5 business writing.Any submitted assessment or part of an assessment that falls below the acceptable standard of the English requirements for Level 5 business writing will not be marked.If you have any questions regarding the English requirements for Level 5 business writing, please...
Learning Objectives of MARK3012 Global Marketing StrategiesThe objectives for the MARK3012 Global Marketing Strategies assessments are twofold. The first is to familiarise you with the cultural and country specific environment of your selected country and to facilitate cross-cultural understanding. The second is to provide you the opportunity to prepare a marketing plan for a product that is being considered for marketing in your selected coun...
Products and CountriesIs this a corporate brand, or product range brand?If there are more than one brand in the portfolio, draw or describe the brand portfolioWhat products do they sell?What countries do they currently sell in?With respect to their current overall markets, describe the competitive groups with which they compete? This is likely to be market groups rather than individual producers. (e.g. this could be a group of producers with sim...
Fundamental Marketing Concepts and Cultural Differences1. how to use fundamental marketing concepts across borders with clear consideration for cultural differences and variants;2. how to analyse cultural diversity when formulating an organisation's marketing strategy;3. how to create, evaluate and manage the marketing communications function across cultures.Include ‘signposting’ of the key issues which follow in the report. Briefly ...
Learning OutcomesThis assessment test the following Learning Outcome of the module 1. Critically evaluate the industry life cycle of a chosen organisation and reflect on existing corporate strategy 2. Compare and contrast the board’s corporate governance structure and effectiveness 3. Prepare a board crises action plan for a natural disaster of unforeseen event of catastrophic proportions 4. Critically analyse a corporate governanc...
About HypeHype* is a student-run university newspaper, a weekly publication targeting undergraduates,graduate students and recent graduates of Hyperion University in Singapore. The readers’ age ranged from 18 to 30. The paper covers sports, the arts, local news and national news and student life. It also features opinion pieces and comics drawn by students. Every month, the paper publishes a special edition that includes exclusive intervie...
Task RequirementsThe task requirements below, list the basic areas that should be covered for each topic area. The whole task is to create a situation analysis for the Gymshark brand. The situation analysis should contain the following key areas: 1. External analysis 2. Competitor analysis 3. Customer analysis 4. Internal analysis 5. SWOT analysis The comments under each heading are not intended as an exhaustive list, but are just meant ...
PESTEL Analysis of Recommended CountryYou are a senior marketing consultant working for Ashanti Marketing Solutions (AMS) Limited. A company that wants to enter a suitable country with a new product or service has just commissioned you. The problem is that; they do not know the kind of product or service to offer within the country you will be recommending. Your task is to produce a report on their behalf answering the following questions: 1.Rec...
Using Feedback to Improve Marketing PlanAssignment 3: Part C: Your Marketing Plan Due Week 9 and worth 280 points For this assignment, you will conclude your marketing plan by developing your hypothetical company’s pricing and distribution strategies, and integrated marketing communications plan. Note: You should create and / or make all necessary assumptions needed for the completion of this assignment. Instructions Create the third part ...
Researching APA StyleThe goal of this assignment is to help you research and practise the APA (American Psychology Association) style of writing, citing, formatting and referencing. It is a style of writing of research papers in the social sciences. The grading is based on how well you can master APA style in writing a research proposal, not on the content of the proposal itself. However, your Open Learning Faculty Member must approve this pro...
Macro-environmental AnalysisYou are a senior marketing consultant working for Ashanti Marketing Solutions (AMS) Limited. A company that wants to enter a suitable country with a new product or service has just commissioned you. The problem is that; they do not know the kind of product or service to offer within the country you will be recommending. Your task is to produce a report on their behalf answering the following questions: 1.Recommend a p...