Answering ALL Types of Marketing Queries : Page - 31

Task: The assessment item requires you to take on the role of a business development consultant and produce key insights/actionable information to guide the global expansion strategy of a New Zealand business. It assesses your understanding of the global business environment and your ability to use these insights to shape the expansion strategy of a New Zealand business going international. The assessment allows you to demonstrate progress to...

Course Code   :  MN6008GN

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Task1. Determine and apply the range of appropriate theories, models and conceptual frameworks that can be used to formulate a business strategy. 2. Interpret and critically assess the internal and external factors affecting an organisation and apply this knowledge to evaluating the organisation’s competitive and strategic position. 3. Generate and evaluate strategic options to account for a range of possible contexts The ...

Challenges in Marketing Research“This could be more of a challenge than we previously thought,” Melissa Marcello told her business associate Julie Litzenberger. After nodding in agreement, Litzenberger put down her cup of coffee at the Vienna, Virginia, Starbucks coffee shop near her firm’s headquarters. Both Marcello and Litzenberger were far along their career paths as researchers in 2013 when they met at Starbucks. Marcello ...

Product Value PropositionDiscuss the product value proposition in terms of more for more, more for the same etc.Communicate to the consumer the specific, unique, and superior customer benefits to be received from a product, and thereby provides reasons for the consumer wanting to purchase it.   Describe the pricing strategy from the textbook or lecture and apply it to your new product with a detailed discussion. describe the supp...

Interesting Facts about the Culture and Customs of [Selected Country]You have been selected to be the Guest Writer for the Fall edition of the Food & Wine online magazine. The topic you will be writing about is New World Wine and Food pairings. This article is meant to be educational, interesting, inspiring and visually appealing for readers. The focus is to apply your knowledge gained in this class, conduct your own research and creativel...

AimsChoose ONE company which operates in this category for your analysis. Pet Food; Consumer Electronics; Furniture (either manufacturer or retailer); Lighting (manufacturing or lighting retailer); Chain Restaurants; Cleaning Products; Fashion Retailing; Education; Personal Care (ie colognes, body wash, facial scrubs for instance); Department Stores. Aims The aim of this assignment is to develop your skill in identifying & understanding envi...

The Sales Call/MeetingSection 2: Needs and Market Identification The Sales Call/Meeting Many salespeople "miss-out" on sales, success, revenue and potential deals because they don't plan/prepare appropriately for their sales calls. As the old saying goes, "who works harder and smarter…. wins"! Practice and preparation are keys to success. Whether you are speaking to your prospect over the phone, digital communications or face-toface, bein...

Key Elements of Copywriting for Print MediaMost important thought for the consumers to take away from the ad. Product features to be emphasized. Benefits a user receives from the features. Media chosen and the length of time the advertisement will run. Suggested mood or tone for the ad. Production budget for the ad.Includes important brand information not included in the headline. Communicates key selling points or brand information quickly. P...

Evaluate Microsoft's product and marketing evolution over the years1. Evaluate this case and respond to each of the following questions using both theory and practical managerial thinking.2. Evaluate Microsoft’s product and marketing evolution over the years. What has the company done well, and where did it falter?3. Evaluate Microsoft’s recent expansion into areas such as search engines and smartphones. Do ...

Introduction to the ModuleTasks Choose one global industry from those covered in Global Shift.  Answer one question of the following three options. First assess the extent to which the chosen industry can be characterised as: (a) ‘globalised’ or ‘regionalised’ (as per Rugman) or (b) ‘core Triad’-dominated or â€...

InstructionsSelect a Business. Choose a small or medium sized existing business as a client.  This is considered as one with less than 200 employees. Students may also like to consider a small business in their local area /neighbourhood to focus on or even a business run by friends or family. This business must be business to consumer (B2C), based in Australia, and currently operating. This assessment requires evidence of research. The...

The Marketing MixUpon the successful completion of this module, the student should be able to demonstrate the ability to: Define and assess the development of Hotel marketing. Identify the key elements of a customer-driven marketing strategy and discuss the marketing management orientations that guide marketing strategy. Discuss customer relationship management and identify strategies for creating value for customers and capturing value f...

Task requirementsThis assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following: Analyse the effectiveness of the marketing mix for any given company or brand. Demonstrate knowledge of STP marketing planning process Task requirements You need to carry out in-depth research into the brand’s target market (who they are, their likes/dislikes, their levels of personal disposable inco...

The Role of Product or Service and Place in the Marketing MixYou are working as a freelance business consultant.  Shakti is the Managing Director of a medium-sized company called Hard Graft Tools, which produces power tools.  Hard Graft Tools currently sells its products to retailers.  In a change of strategy, Hard Graft Tools is now planning to withdraw from the retailers and sell the tools direct to consum...

Assignment OverviewThis assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module: Demonstrate knowledge of STP  marketing planning process Identify the key components of the marketing environment. Identify research requirements to begin to solve a business/marketing problem in a company You now need to select an existing brand (you may choose one of the brands from the CWK...