Answering ALL Types of Marketing Queries : Page - 33

Write a brief background about the chosen country and the products (or services) that you plan to market to. Market Feasibility (opportunity) Analyses Conduct a thorough market feasibility analyses. In your analysis include (but is not limited to) market size, trend, growth capacity, and target customer demographic.  for market characteristics – size, trend, growth, capacity.  target customer demographics. Environmental Scanning ...

Understanding the Environmental ConditionsMichelle, Elena, and the Mobile Manufacturing, Inc. (MM) board of directors know how important it is to understand the environment in which it is operating. They hired you—a highly-regarded marketing consultant—to bring a fresh perspective to the marketing plan. You are scheduled to meet with Michelle and Elena next week to discuss the environmental conditions that are relevant to introducing...

Assignment DetailsStudents are required to develop professional LinkedIn and Instagram or Twitter sites that market yourself\interests and provides professional content on a topic that really interests you. These will be new sites that are strictly professional and not related to your personal sites. You will then create a Blog website using Blogger.com (or any other publishing tool that allows Google Analytics to be attached for free) that wi...

Overview of the Research Conducted in the 2009 ReportThe short qualitative research report (max 4 pages) is comprised of the following FOUR main sections:1. Provide an overview of the research conducted in the 2009 report. Please provide a bit of background (why is this research needed?) and state the MDP and MRPs. In relation to the MRPs, you are to synthesise the findings of the qualitative research report provided. (Note: Not all findings whi...

TaskTask You have been asked by your Managing Director to develop a new market offering for the organisation you work. Targeting a EUROPEAN market, you need to design and deliver a new product offering into an already cluttered marketplace. This means that you need to create a specific market space for your new product with a clear target audience and strategy. Firstly, you need to research the macro-environment to determine current trends in...

Campaign ElementsThis assignment must be submitted using the Final Group Project Submission Template at the end of this document. Based on the decisions you’ve made in the first three group assignments, you will now plan a digital marketing campaign that promotes your offering to your target market using your brand voice. Specifically, you will create the following for your campaign: Keyword list Social Media posts Content marketing pieces...

SWOT AnalysisIdentify the company’s Business Strategy and assess whether the ebusiness component is linked to the strategy?ssessment of the Environment, the company, and its eBusiness component:oSWOT Analysis: The first part involves analyzing the key strengths and weaknesses of the firm. For a proper analysis, you should state a fact about the company and then show how that fact could help or hinder performance.oExamine 3 to 4 of the foll...

Assessing the Application and Impact of Marketing Concepts in BusinessDevelop a critical understanding of major concepts, frameworks, and methods in marketing and corporate social responsibility, and assess their application in the business environment, including brand value. Examine the role digital marketing and media play in contemporary marketing and business practice, and the social impact of these practices. Identify key issues and problem...

Choosing a Company WebsiteFirstly, you must research and select a company website which has not beenselected byyour peers.Please email your seminar tutor about your choice of company. The chosen company website will be allocated to students on a first come first serve basis.This assignment requires each student choose a website of a company andresearch on their websites and online business strategies and,1.Identify the E-business model that the ...

Why You Should Target Gen Z for Your Restaurant BusinessTask: How do restaurant owners get Generation Z to eat at their restaurants? Generation Z, born between 1996 and 2010, has a spending power of over $143 Billion spending and makes up 40% of the world’s population. Now is a good time to market to Gen Z. In 2018. According to NPD (2019) ‘Gen Z’s made 14.6 billion restaurant visits in 2018 and now represent 25 percent of tota...

TASK: Marketing Environment AnalysisYou have spent the last few weeks discussing marketing environment. In this first formative assessment, we will be giving you the opportunity to practice researching external and internal marketing environment issues and examine the impact of opportunities and threats brought into each organisation. This will also help you identify the strengths and weakness to an organisation on the marketing of a product o...

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As part of the formal assessment for the programme you are required to submit a Principles of Marketing assignment. Please refer to your Student Handbook for full details of the programme assessment scheme and general information on preparing and submitting assignments. Learning Outcomes: After completing the module, you should be able to: Explain the marketing process, with particular reference marketing audits, orientation, environmental ...

Module Learning OutcomesThis assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes: LO 1 Analyse the effectiveness of the marketing mix for any given company or brand. LO 2 Demonstrate knowledge of STP  marketing planning process You need to carry out in-depth research into the brand’s target market (who they are, their likes/dislikes, their level...

Demonstration of Knowledge and Understanding1.Demonstrate the following knowledge and understanding Recognise, organise and manage the process of researching and analysing corporate social responsibility and marketing ethics in the context of the global market environment and its environmental (legal, political, technological, and sociocultural) constraints. 2.Demonstrate the following skills and abilities Apply different ethical fram...

Aim(s) of the moduleThe main aim(s) of the module are: To develop your understanding of contemporary marketing in an environment of digitalised communications serving a customer-brand-relationship. To equip you with the ability to make strategic decisions in market segmentation, targeting and positioning, brand and corporate reputation management, market offerings, and marketing programme/mix. To offer you insight into future marketing ch...