The Story of Edible Garden City and its Founder, Mr Bjorn LowGrowing a Green SingaporeMr Bjorn Low wants to make the Republic a more sustainable and liveable cityMr Bjorn Low is mild-mannered and soft-spoken, radiating an affecting calm quite becoming of a gentleman farmer who is happiest tending to his mustard frills, Mexican tarragon, micro basil and other greens.The 39-year-old is the founder of urban farming social enterprise Edible Garden C...
Understanding the Seven Major Categories of Marketing OccupationsRead Appendix B at the end of the textbook (pg. 522-527) titled “Planning a Career in Marketing”. Do an internet search using websites such as: org, monster.com, careerbuilder.com, ziprecruiter.com, glassdoor.com, indeed.com, etc. to identify a job posting in each of the seven major categories of marketing occupations (Product Management and Physical Distribution, Sales...
Passenger Experience Map and BlueprintWellington International Airport is constantly trying to upgrade their services. They want their users to enjoy interacting with the airport and create memorable experiences. You have been contracted as a Service Delivery Consultant to map out and create a blueprint of the existing flow of the process - from the time the passenger alights a taxi at the airport and looks for a trolley, till the time they boar...
Range of Entrepreneurial VenturesTopic:-Factsheet for a Conference on Entrepreneurial Ventures Explore and illustrate the range of venture types that might be considered entrepreneurial. Assess the impact of small businesses on the economy. Scenario You currently work as an assistant for a consultancy firm that provides advice and market intelligence to small businesses and entrepreneurs. You have been invited to a conference in London. &n...
What is Glocalization and Its Relevance to International Advertising?Dialogue 3 – International Advertising, Ethics, & Regulation Format: Four (4) posts of . For your 1st Original Post, explain what the term “glocalization” means. In what ways is the concept relevant to advertising internationally. Provide an example to illustrate your key points. Post a Reply Post to another student's post on the topic immediately above. F...
Please do not contact the company for information Choice of foreign country:You are required to choose ONE foreign country for the company you have chosen to launch your chosen product into. You are expected to justify your decision based on information you have gathered on the chosen country and the market for the product from the UWE library databases and reputable online sources . Choice of market entry mode: You are required to select ...
Demonstrate the following knowledge and understanding MSc Project Management Demonstrate an in-depth knowledge and critical appreciation of Operations and Project Management tools and techniques for various planning and decisions within organisations. Demonstrate an in-depth knowledge and critical appreciation of Operations and Project Management tools and techniques for various planning and decisions within Logistics & Supply Chain aspe...
TasksTasks Explore and illustrate the range of venture types that might be considered entrepreneurial. Assess the impact of small businesses on the economy. You currently work as an assistant for a consultancy firm that provides advice and market intelligence to small businesses and entrepreneurs. You have been invited to a conference in London. You will need to provide a factsheet for people arriving at the conference. The fact...
TaskEase of preparation After comparing your top three meals, choose which one would be the best to serve at a company dinner. Be sure to reference your analysis to back up your argument. You do NOT need to do any formal research for this paper. Assignment #1 - Make an outline for your paper (See Information folder for info on how to write an outline) Be sure to check the grading rubric for the assignment before you submit. Assignment #2 - Wri...
Core Marketing ConceptsThis information is proprietary. Scanning, copying, website posting, or reproducing and sharing in any form is strictly prohibited. 1. Demonstrate comprehension of core marketing concepts. 2. Apply knowledge of key marketing theoretical frameworks to actual business situations. 3. Demonstrate business/market research, analysis, and presentation skills. This activity focuses on Karma Automotiv...
Key Considerations for a Successful Product LaunchAs you prepare for the meeting, you consider all of the possible environmental issues. You recognize that Elena brings an interesting perspective to the process because she has experience designing mobile phones for the Eastern European market, and she is pushing for a new product that can be marketed worldwide. On the other hand, Michelle is more concerned with the domestic marketplace and is wo...
Environmental ConditionsMichelle, Elena, and the Mobile Manufacturing, Inc. (MM) board of directors know how important it is to understand the environment in which it is operating. They hired you—a highly-regarded marketing consultant—to bring a fresh perspective to the marketing plan. You are scheduled to meet with Michelle and Elena next week to discuss the environmental conditions that are relevant to introducing the new product. ...
Understanding the Environmental ConditionsMichelle, Elena, and the Mobile Manufacturing, Inc. (MM) board of directors know how important it is to understand the environment in which it is operating. They hired you a highly-regarded marketing consultant to bring a fresh perspective to the marketing plan. You are scheduled to meet with Michelle and Elena next week to discuss the environmental conditions that are relevant to introducing the new p...
Defining the ProblemYou are considering opening a new “Fluff-and-Fold” laundry pick-up, cleaning, and delivery service for students. You are uncertain whether sufficient demand exists, and you have questions about when students will need your service most and what level of service they will require. You realize that marketing research can help solve your information needs. You must now decide how to best answer these questions. 1....
Executive SummaryProject 1 – Minor – Principle Application Content: Social Media Marketing Plan The Social Media Marketing Plan can be an excellent vehicle for developing online brand awareness, customer engagement, and audience growth. This requires a solid, measurable plan and a commitment to developing consistent and valuable content. In addition, it’s crucial for you to have a clear understanding of why social can be useful...