Answering ALL Types of Marketing Queries : Page - 26

Learning outcomesOrganised and presented outstandingly with a flawless structure Outstanding Digital Marketing language and communication style. Harvard references impeccably applied in reference section and cited within the text An outstanding range of reliable and relevant sources utilised. An outstanding digital analysis of the organisation.  Outstanding synergy of SOSTAC (or other Digital Marketing Strategy), with each section...

Macro Environment Influencing the New Zealand EV Product MarketTo do well in this assignment you will need to talk about more than one car brand, show that you can conduct an environmental scan, identify opportunities and threats and make recommendations. Question one – Macro environment (25%)In a maximum of 750 words or less, explain how each PESTE macro factor is influencing the New Zealand EV (Electric Vehicle) product market.Que...

TaskThe final project is a global marketing plan. Students will develop a global marketing plan for a country and product. The choice of the country and product or service is yours. It can be a product/service that already exists and you are finding a new global market for it, or it can be one that you have created/developed for a specific market outside of North America. This is where you will put your marketing knowledge and creativity to use....

Discover the food and drink habits of two of the Old World Wine countries we have studied in this course and examine how they relate to their respective cultures. Analyze the components of wine labels to discover these cultural differences. Resources for Research: Textbook PowerPoint slides Wine, food and culture related websites. Avoid Wikipedia. Instructions: Choose two (2) of the wine labels below. Provide an analysis of ea...

Tasks and requirementsThis assignment requires the group to analyze the Oatly case provided below and develop the structure for an IMC campaign. The learning outcomes for this assignment are as follows:• Evaluate behavioural and communication objectives in an IMC plan.• Demonstrate positioning and repositioning strategies of a brand within an industry.• Analyze various creative tactics and strategies in advertising. Each grou...

A Market Opportunity?Major Case Study: Nature’s Own Medicine (NOM) Introduction When award-winning specialty retailer Nature’s Own Medicine (NOM) started exploring the possibility of expanding its operations into the Canadian market in 2013, it already recognized the attractiveness of the robust retail industry in the country, particularly the health and wellness category. The natural supplement market is a growing $3 billion industr...

Assessment ComponentAs you have progressed through the course, you have been encouraged to reflect in a journal on your perception of marketing research. Journalling is a way of tracking your thoughts about key concepts, synthesizing your learning experience, and helping you to formulate your ideas for the assignments. This assignment draws on your reflective journal and your discussion postings about what you have learned. The journal...

Time Limit and Point DeductionsTime Limit: 2-4 minutes (around 450 words). It is important that you meet this time criteria. You will lose points if you are short or long based on the following formula: the percentage of time short or long divided by two. Please consult the “Sales Speech Time Deduction” sheet, posted on Canvas. As a guide, a 2-4 minute speech manuscript will roughly contain 450 words. Deli...

TaskYou are asked to develop a 1500-word essay critically addressing ONE of the following topics: 1. There is no one best way to enter foreign markets”. Discuss this statement considering advantages and shortcomings of market entry strategies within the context of host-country characteristics. Support your discussion with relevant examples. -Please submit your assignment as a Microsoft Word document (.docx) -Use Arial font size 11 ...

Segmentation, Targeting, and Positioning It was founded by two friends, Paul Day and Chris Weeks (known to everyone by the initials of her first and middle names: “CS”) in 2012. They offer a range of 24-hour gym facilities to customers throughout the UK, but with a weighting towards the LASER (London And South East Region) area.  As well as the usual personal trainers offered by almost all gyms, Days-Weeks also offers its...

Assignment objective and learning outcomesThis assignment assesses your secondary research skills and your ability to follow the rules of academic writing. The topic is the 4Ps (product, price, place and promotion), which is also called the “marketing mix”. You need to compare and contrast how effective the application of the 4Ps is for one pair of brands  from the list below: This assignment has been designed to provide you ...

Objectives of the Individual AssignmentUnderstand the process of segmentation, targeting and positioning To determine the marketing mix strategies of a chosen organisation. As part of an individual assignment you are required to choose a well known company of your choice and  use blogs as part of the communication activities for your chosen project. A series of blog posts (between 6 and 10, 2000 – 2500 words in total) should be crea...

Outline the scope of and the steps involved in the marketing planning process Determine the appropriate pricing strategy to implement taking into account perceived value, Competitive pressures and company objectives. Identify marketing-related technology applications that can be used to support marketing plan goals Identify and assess the various aspects of a business environment, both domestic and global Assess market opportunities by a...

Assignment BriefI am considering using a beauty brand for this assignment e.g Inkey list Assignment Brief: You have been asked by your Managing Director to develop a new market offering for the organisation. Targeting the UK market, you need to design and deliver a new product* offering into an already cluttered marketplace. This means that you need to create a specific market space for your new product with a clear target audience and strateg...

Main Objective of the assessmentMain Objective of the assessment This coursework aims to assess the understanding of theories and practices related to marketing communications mix, the ability to apply and analyse them and to offer creative solutions to business problems. Description of the Assessment Choose an organisation (a company or a brand) that operates in the U.K. market from any of the following industries: A charity (e.g. WWF, ...