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TaskChoose one global industry from those covered in Global Shift., answer one question of the following three options. 1. First assess the extent to which the chosen industry can be characterised as: (a) ‘globalised’ or ‘regionalised’ (as per Rugman) or (b) ‘core Triad’-dominated or ‘multi-polar’. Then, explore and analyse the underlying factors and forces behind the observed patterns. 2. For ...
Step 1: Target SelectionThis assignment requires students to focus on SDG 12 Responsible Consumption and Production. MG 12 comprises specific targets and indicators. It is essential that you familiarise yourself with the SDG12 Overview, Targets and Indicators, and Progress and Info pages accessible.This assignment is designed to promote enquiry-based learning and critical thinking skills. Students are required to choose one of the SDG 12 tar...
Purpose of Coursework 2A marketing plan is a business document written for the purpose of explaining the current market  position  of  a  business  and its marketing  strategy  for  the  period  covered  by  the marketing plan. Marketing plans usually cover a period of one to five years. The assessment...
Task An important component of this course will be to research and create a marketing plan proposal. This is an individual assignment and you will create a marketing strategy for a small business that you select from your home country (Saudi Arabia). Your marketing plan should include the essential components that we will review in class including substantial market research to validate your proposal, as well as a detailed plan utilizing t...
Task: All Instructions are within the word document and the powerpoint document is additional examples to help complete the assignment traditional specialty retailers carry a narrow product mix with deep product lines they are sometimes called limited-line retailers. Category killers are very large specialty stores concentrating on a major product category and competing on the basis of low prices and product availability Off-price retai...
The mode of assessment: A written report on the design of a marketing strategy and implementation plan for a new or improved product or a service of your choice underpinned by academic and professional literature. The proposed product must be marketed by an existing, well-known company. Your final report should include the following sections A brief description and rationale for introducing the new or improved product or service that is th...
Participation GuidelinesOverview This paper analyzes a high-profile negotiation that has occurred in the last five years. Guidelines Participation For this assignment, you may work alone or with a partner of your choosing. If working with a partner, keep the following in mind. One of the most difficult aspects of working within teams is when you encounter the "free rider" effect. This is when a member of a team doesn't complete his or her shar...
Scenario 1Read each of the following scenarios: identify all potential legal issues in each scenario and briefly outline the law on the issue(s). Mary has been saving up for a new sofa for the past few months. As it is Easter weekend, she knows that there are plenty of sales on and she might find a good deal. So, Mary goes sofa shopping with her daughter on Easter Saturday. After some browsing in Sofa Store in Dublin, Mary spots a sofa ...
About Carmine's Italian RestaurantRita Carmine, the owner and manager of Carmine's Italian Restaurant, is reviewing the slow growth of her restaurant. She's also thinking about the future and wondering if she should change her strategy. In particular, she is wondering if she should join a fast-food or family restaurant franchise chain. Several are located near her, but there are many franchisors without local restaurants. After doing some onli...
Introduction and OverviewYou are required to produce and deliver a presentation of 15-20 minutes in length, addressing the assessment task below. It is expected that theoretical underpinning should support the arguments made, and that all references are correctly cited and sourced. Assumptions and unsubstantiated statements should be avoided. Please also avoid including long quotations and/or quotes with no accompanying explanation. For an ...
Marketing has been accused of "making people buy" as well as putting profits before social responsibility. Chapter 1 has defined the "4 Ps - persons, place, promotion and price as those factors over which companies have some controls. Chapter 3 focuses on those areas that companies can't control but can influence. Your first assignment is to evaluate many of these "uncontrollable factors" giving rational points of view on the following questions ...
Question 1: Airline Plane Purchases1. (15 marks) An airline wishes to determine how many small (70 seat) and large (120 seat) planes to buy. Each 70-seat plane costs 50 million dollars and each 120-seat plane costs 80 million dollars. They want the total seat capacity of all planes to be at least 300. A fuel-efficiency (FE) rating measures the consumption of jet fuel in litres per kilometre of flight. The small planes have an FE rating of 5....
About the BusinessYour assignment is to develop a Business Overview of a Tourism business through research. The purpose of this assignment is to learn more about “the business of tourism”. You will support your overview content with evidence and provide sources for your content.Please select a business (ie: a specific company) in one of the following tourism sectors:• Accommodation• F...
1. Problem Statementa. Identifying and defining the issues in a case is one of the most crucial steps because all further analysis and action hinges on the issue you choose and the way you specify the issue. b. How do you identify and define issues? An issue occurs any time reality does not meet the organization’s objectives. For example, if an organization sets a goal of obtaining a 20 percent share of the market but only achieves ...
A written report on the design of a marketing strategy and implementation plan for a new or improved product or a service of your choice underpinned by academic and professional literature. The proposed product must be marketed by an existing, well-known company. What % of marks (if any) are awarded for presentation of work and referencing: 10% Word limit:3500 max excluding references and appendices Your final report should include the ...
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