Task Product/Brand = Jewelry/Pandora – All questions below are based on the Pandora Jewelry Q1. Based on the product/brand you have chosen for your IMC Project, select an article that covers one or more of the price-based concepts presented in Ch. 14, from among the RORs to which you have subscribed. Please remember that the MAS must include the following:(a) the title, date, author, and name of the publication from which the article w...
Contentment Among Customers at All-Time HighJ.D. POWER, a market-research company, has released the 2016 results of its annual hotel satisfaction survey for the United States, Canada and Mexico. At first blush, it seems a ringing endorsement of the hotel industry. Contentment among customers is at an all-time high, and has risen for four years in a row. But the report also contains some bad news. It is going to become increasingly difficult to...
The BasicsPlease note that the pitch proposal is in the form of a mini marketing report, rather than an essay. Given that the 3 minute in-class pitch presentations are a distillation of the 1K word pitch proposal, it would make sense to prepare the content for the pitch proposal first, then base the presentation content upon this. To maximise on your word count you can use images, charts/table and infographics within the main body, and make goo...
Rationale for Launching the Business and Its Vision and MissionYou are an inventor who has come up with a new idea for a technology based product or service. You are keen to take this idea forward into a startup business. For this product or service, write a business plan to set up the business in the future. The product or service must be innovative (a new product or an improvement to an existing product) and you are expected to develop this ...
Assignment FormatIntroductionThis is the assignment which you will need to complete this term for the Marketing Management module. This assignment counts for 85% of your overall assessment for this module. This will involve you working individually. This assignment takes the form of a written exercise. As such, it calls upon you to apply the marketing knowledge and skills you have developed to date to do a detailed Strategic Marketing Plan fo...
Data collection instrumentWeek 4: Draft 2 Target population and sampling This section of the project is an evaluation of research instruments, sampling designs, and data collection methods, as well as an assessment and justification of a target population and calculation of sample size. You will also evaluate various research instruments, such as surveys. Detailed information about these topics can be found in Chapters 5–8 of your tex...
Marketing ActivitiesThe exercise will require the student to undertake the role of a marketing professional and they will compile a marketing plan, for the purpose of marketing activity based on a hotel of their choice. Based on this plan, the student will deliver their research findings and recommendations within a formal (individual) 5 minute PowerPoint presentation. The presentation will be delivered to lecturers via an online platform, wi...
This TMA is intended to assess the following: Your knowledge and understanding of the key concepts covered in (weeks1-10) Your ability to apply the course ideas to real business examples Your ability to use academic business and management language appropriately and effectively to communicate your ideas Your ability to work and communicate with a team This is a group TMA assignment. Each team should consist of 3-4 students...
Learning ObjectivesThe assignment and guideline have been attached and all other information has been attached. Kindly reference any site for information used. Sites of the company used should be referenced as well as any other ones used. The originality of the assignment really matters and should be 100%. Kindly contact further materials if needed. Thanks... looking forward to zero plagiarism and fabrication of assignments. This assignment...
Marketing Background1. Topic/Business TESLA Car Company 2. Marketing Communications Plan Students must research on the business, and develop a marketing plan to help the company solve its problem. 3. Marketing Background External Influences • Economic Trends • Social and Demographic Trends • Technology Trends • Regulatory Trends Competitor Analysis • Market Share Trends • Marketing / Marketing Communicatio...
Individual Assignment #1 Discussion Questions on Chapter 1 and 2 (50 pts): Presentations in Module 01, and 02 Instructional Materials, “Globalization of Markets”, “Winning in Rural Emerging Markets”, “What do we know from the EPRG Model”, and the Harvard Business School case “Cepyuros Foods Malaysia: Finding the Secret Sauce for Growth” 1. Levitt’s “Globalization of Markets” is considered to be a seminal article in internati...
PurposeThe purpose of this activity is to apply your learning from chapters 14 and 15 - IMC. Complete this activity on your own or with a partner. Read the case scenario below, then answer the questions on page 2. The owners of the Surf and Snow Shop, Amanda and Ethan, are analyzing the operating results covering the nine-month period since they opened their new store.  Because these results are not up to their ex...
Project Outline Proposal In order to prepare for their business project, students are required to produce Project Outline Proposal of 2,500 words The research proposal plays a critical role in the dissertation process. It should provide an outline of the study, as well as a blueprint for future action (O’Leary, 2010). A well-designed and well-written research proposal should provide a clear overview ‘of the what, why, how, when and ...
Assignment Two RequirementsIntroductions: Assignment Two Analytical Marketing Discussion Via an Individual Essay (60%)This individual essay requires the student to research and write in-depth about one marketing topic of their choice. The student has 10 topics to choose from (one topic is covered in class each week) and the student must then use the same brand they have chosen for assignment one, and research and write about how this brand co...
Background of FoundersCase Study Sabharwal and Reddy first met in 1988 as roommates at Shri Ram College of Commerce (SRCC) in New Delhi. With such starkly contrasting personalities, no one would have predicted they would become such close friends. Sabharwal was outspoken and enjoyed socializing with classmates while Reddy was more introverted and focused on his course work. Despite those differences, they quickly forged a bond because they ha...