Introduction and instructionsStep one: Requirements: The following Course Outcome is assessed in this assignment: MT450-1: Examine how marketing strategies influence marketing decisions. Introduction and instructions: In this assignment, you have the opportunity to demonstrate your understanding of concepts from your reading as applied to a simulation. First, read the background concerning the scenario Adaptive Sports Global (ASG) company. T...
Task: At a family gathering last weekend, your parents were proudly discussing with other relatives how well you are performing at your new marketing team role at ADUSIN Pty Ltd. As a result, this week your cousin Bill has approached you for some advice about a sales promotion completed by the previous business owners just before handover of the business to them as the new owners. Bill is an amazing florist, but this is the first time he h...
TaskStudents should present a marketing communications campaign plan for the imminent launch of a new brand of luxury chocolate. The chocolate market in the UK is evolving. There is an increasing demand for premium chocolate targeted at adults, and growing numbers of artisan chocolate makers are entering the market. You work for a new chocolate producer in the UK (based near Durham City) that wishes to enter to premium chocolate market. Thei...
Questions: Brief for Assessment 2: Individual Assignment. Reflective Comments – 20 marks. Use the hyperlink in the Study Guide to go to the Google Digital Garage Modules which are all about fundamentals of digital marketing.Once you have completed the modules (there are 26 modules in total). You can choose how many you complete. If you complete all 26, you also achieve Google’s certification in Fundamentals of Digital Marketing. Next, ...
Title pageSubmitting your assignment in APA format means, at a minimum, you will need the following:Title page: Remember the running head. The title should be in all capitals. Length: 3 pages minimumAbstract: This is a summary of your paper, not an introduction. Begin writing in third person.Body: This begins on the page following the title page and abstract page and must be double-spaced (be careful not to triple- or quadruple-space between ...
Question Identify ten top pieces of research information that could help inform future tourism planning and management decisions. Destination planning because change is needed to provide the type and levels of tourism desired People’s aspirations and expectations are constantly changing. Destinations need to continually evolve to be places where people want to live, work and visit. Destination management needs to be carried out un...
TaskAssessment 7 January 2022 Latest submission time: 11.59 p.m. via Turnitin Contribution to unit assessment: 100% weighting Assessment 001: Individual Case Study & Report N.B. These are individual pieces of work Upon successful completion of this module, students will have demonstrated: K1 demonstrate a critical understanding o...
Analyzing Your Target AudienceCharlie Sanders, has asked you to choose one of your firm’s clients and create an ad campaign that uses a central advertising message to create two unique pieces of advertising media for different delivery formats. As this will be your first major project at the firm, you have been asked to conduct a “dry run” presentation for internal stakeholders. Directions At your firm, new associates are ask...
Task Marketing Management in Action: Individual Reflection This is component to be written by yourselves and not as part of your group. The word count for this component is 2000 words (excluding references). Consider and critically reflect on your own consumption patterns over the last 12 months in relation to you what you consider to be a luxury product of your choice supported by some appropriate marketing theory you have encountered ...
ProductPremise of assignment: You will be working with the same partner(s) you had for the VIA Rail Tour assignment. Now that you have come up with a great new tourism product, it is up to you to find the best way to reach your market. Thinking about the 4Ps Marketing Mix (Product, Place, Promotion and Price) you must describe each of the following:Â What is your product (briefly describe). What is your Unique Selling Propositi...
TaskPEST, SWOT, competitor analysis (Indirect and direct), marketing mix (Ps: People, Product, Price, Promotion, Place, Process and Physical Evidence), or any related to the issues/gaps/crisis To identify a contemporary ‘corporate reputation’ issue and, upon completing a literature review, deconstruct the content and effectiveness of PR message strategies of a real-life organisation, across a range of media channels using a rhet...
Situation: Offering High-Yield Tourism Packages to VIA Rail TravellersAs a local tour operator, you have identified an important and untapped market. VIA Rail has trains filled with tourists going from coast to coast to coast. At present, travellers arrive in Winnipeg on Mondays, Thursdays and Saturdays for brief two to three-hour stays. It would be ideal to turn these low-yield visitors into high-yield tourists by encouraging them to disembark ...
Task:1. Understand the processes and stages of marketing.2. Understand the role of the marketing environment and other situational analysis models.3. To determine segmentation, targeting positioning and marketing mix strategies of a chosen organisation. Write an INDIVIDUAL report providing a critical analysis and evaluation of the following: According to (KPMG 2021) The impact of the coronavirus (COVID-19) is being felt by all businesses arou...
Company OrientationYour team has been assigned a task, by the company you have selected for your study, to analyze their current situation and marketing activities, and to make marketing recommendations at the end. You will undertake this task by fulfilling the requirements of Assignment. Assignment 1 is to be structured as a business report and must contain the following sections: Introduction: Provide a brief introduction of the company. Add...
Question: Step 1: Read the provided background information regarding a business situation. Background Information You work for IT Works Alberta and are responsible for organizing a fall fundraising event to take place on Thursday, with proceeds once again going to Children’s Cottage Society, a non-profit organization that provides services and programs to support families and children during times of crisis. Last year, at a similar e...