Question 1: Model of Brand EquityRich reasoning and logical application of the concepts will be a key to a high score. Late submission will result in a penalty for the sake of fairness: Up to 24 hours late, 25 points off; up to 48 hours late, 40 points off; after 48 hours, 55 points off Originality Requirements: Your writing is expected to be your own work, not a copy of any other person’s or an existing material’s without pr...
TasksIntroductionIn this assignment, you are asked to conduct a scan of relevant media, analyze coverage, and provide a summary of this analysis in order to assess how it may impact a client’s campaign. For this assignment, choose a “fictional” client that interests you. For the purposes of this project, this should be a major company or organization that is playing a noticeable role in contemporary politics, society or in...
TaskThis assignment must be completed individually and upon submission to Blackboard will be reviewed by Safe Assign. Please be cautioned against plagiarism and recognize that severe penalties could be imposed. Review the following case and assume the role of consultant. Your task is to make a recommendation to your audience to address the imminent business challenge presented in the case. You must develop a business deck using Po...
How did you project your sales numbers?1. Sales Schedules Projection for over 5 years Describe sales projections over the first 5 years and answer the following questions: How did you project your sales numbers? (cite research, describe assumptions) How do these projections relate to your market analysis (demand) and operating capacity? At what percentage (%) of your capacity are you projecting sales? How will this change over time? Below...
Executive Summary1. Live Nation Entertainment was founded on 25th January 2010 and has successfully thrived in promoting, operating, and managing tickets for live entertainment not only in the US but worldwide. The company was formed after merging Live Nation and Ticketmaster companies. It has owned several entertainment venues and mand several c music artists to enhance its careers. However, the company needs to carry out a new outdoor on...
AimsAimsThe aim of the assignment is to test your ability to apply the knowledge acquired in the lectures, tutorials, seminars and computer labs. The number and variety of very good research proposals is endless. A very good proposal reflects your understanding of research methods, your ability to apply your knowledge to a uniquely new research project of your own choosing and thereby come up with a coherent, reflective proposal. In a very goo...
Consumer marketsLearn about markets Understand the differences among general targeting strategies Become familiar with the major segmentation variables Know what segment profiles are and how they are used Understand how to evaluate market segments Identify the factors that influence the selection of specific market segments for use as target markets Become familiar with sales forecasting methods Purchasers are household me...
ASSESSMENT 1: Service Expert Blog Post (35%) You are a services marketing expert blogger who often applies new thinking for service organisations through research insights. You are using your blog based on evidence to provide content to help service industries stay up to date with new knowledge in the field. You are required to understand and apply the content from one of the journals AND to add your expert perspectives on the topic. In your post...
Guide for assessmentAssignment structure, format and details Individual assignment (100%) (3,000 words). Drawing upon a review of relevant literature, students are required to evaluate the social media and viral marketing strategy of a real-life organisation, suggest areas for improvement and design social media and viral content. This assessment will address Learning Outcomes 1, 2, 3 and 4 First thing’s first you n...
Company HistoryAttock oil refinery (ARL) was incorporated in1992 in Pakistan, with a production capacity of 43,000 barrels per day. Â In November 1978, Attock Refinery Limited (ARL) was formed as a Private Limited Company to take over the Attock Oil Company Limited (AOCoperation)'s of refining crude oil and delivering refined petroleum products. In June 1979, it was transformed into a Public Limited Company, and its shares are now t...
Task Assignment You have recently joined the marketing team at Kickerco, a company which has been trading nationally for many years. The company would like to start to trade internationally. The company has recruited you because you have worked for organisations which have traded internationally and they want to use your experience and expertise to assist in the development of this area of work. 1 Formal brief The senior managem...
Background of the CaseIntroductions:This case will be done as an individual assignment. Your goal is to demonstrate your knowledge of the appropriate course material and your ability to effectively communicate. This is not to be worked on as a âteam effortâ. Your primary focus for this case is to evaluate the situation that Sue Knight (owner of Joggers World) finds herself in; identify the core problem and ...
InstructionsInstructions: Further information on what is required will be provided in online sessions. You will be provided with a Customer Experience Analysis template (this is in the resource area for Assessment 3 in the Assessment section of Stream) to use for your own customer experience analysis and examples of previous student work. Attach your CEA Analysis to your essay as an appendix (in the form of an Xcel spreadsheet). Your 4000 wor...
Question: Sales And Marketing ABC company is doing spices and some of the products they are selling consists of pepper, nutmeg, cloves , cinnamon , candlenut , coconut sugar , vanilla pods , tamarind and also spices powder as well . They get the stock from Indonesia/ Malaysia but operate in Singapore as their warehouse is located in Singapore. Their targeted customer base in Singapore is mostly from the supermarkets, food distributor , ...
Mission StatementThis part is mandatory for all students in the group. Answer using any resource and ensure you cite your sources correctly. (2 marks) Part 2 Using your assigned Canadian Province. Please answer the questions below. 1. Mission Statement - What is the mission statement of the province? Provide direct quote (1 mark). 2. Value Proposition - Describe the Province Value Proposition (2 marks). As a destination marketer findi...