Answering ALL Types of Marketing Queries : Page - 13

Course Code   :  C10LM

Course Title   :  leisure marketing

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Consumer engagement and/or journeysOverview The aim of this assignment is for students to critically explore the concept of the experience economy and customer experiences. Over the past decade within leisure and tourism, attention has shifted away from product and service delivery to the customer’s experiences as the added value element. This shift has been coined by Pine and Gilmore (1998) as the ‘experien...

In 2019, Amazon spent an estimated $6.9 billion on advertising in the United States; Comcast Corp. spent $6.1 billion; AT&T spent $5.5 billion; Procter & Gamble spent $4.3 billion; and Walt Disney Co. spent $3.2 billion. In fact, as noted in the Leading National Advertisers Fact Pack of Advertising Age (July 13, 2020), 47 companies reportedly spent over $1 billion each on their year-2019 national advertising budgets! (No...

Course Code   :  MKT600

Course Title   :  Marketing Plan

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Task: Learning Outcomesa) Critically evaluate underpinning marketing theories and principles and appropriate research process to collect, store and use of data to generate customer insights; b) Critically evaluate customer needs to create value for customers by deploying the resources of the organisation in best possible ways; c) Critically evaluate the impact of an organisation’s marketing mix strategies on its stakeholders. To e...

Course Code   :  ENGT5304

Course Title   :  dissertation

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Selecting a Topic of Value to Your OrganizationIf you are working, it is a good idea to select a topic that has value to the organisation you work for.  This  is  a  good  route  for  part-time  and  distance  learning  students.  The  topic  needs  to  o...

Choosing and Analyzing a TextFor the purpose of this assignment, you must choose a ‘text’ or small set of ‘texts’ to analyse using critical discourse analysis. You should try to choose a text or set of texts that is relevant to a topic you are exploring as a possible dissertation project. You will conduct a “critical discourse analysis” using similar methods to the analysis in the Brie and Boehm article on t...

Course Code   :  BUSI3313

Course Title   :  Marketing Principles

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Chipotle's Business Strategy of Cultivating a Better WorldBusiness Strategy: We are a brand with a demonstrated purpose of cultivating a better world. Our mission is to win today while creating a bright future by focusing on five key fundamental strategies:  •Making the brand more visible and loved; •Creating innovation utilizing a stage-gate process; •Leveraging our digital-make line to expand access and conveni...

LO1. Use planning and problem-solving techniques in marketing to enable innovation and organisational change. LO2. Analyse the impact of internal environments on marketing processes for an entity. LO3. Analyse the impact of external environmental factors on marketing processes for an entity.  LO4. Use appropriate strategies to identify and plan marketing opportunities. GPO2: Core technical knowledge and...

Introduction to the Portfolio TaskStudents will be issued with a set of four discrete tasks and students must hand in a portfolio of all four tasks together.� More than four tasks will be issued (probably six) but you will still be required to submit exactly four tasks, including the first task which is compulsory. Word count and �sizeïÂ&iq...

BackgroundZoulika Lamamra is head buyer for cereals and cereal related products at Morrisco Markets, one of Britain’s top supermarket chains. Morrisco has 14% share of the UK grocery market with a mixture of in town and out of town stores fairly evenly spread across the country. Like most retail grocery buyers, Zoulika Lamamra is tough on her suppliers. She has to be, as competition among the big multiples is Fierce and the ability to pr...

Course Code   :  MKT3401

Course Title   :  Marketing Strategy

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Background and Market OpportunityRohit and Sneha handle marketing for a newly launched Neobank called SmartBank. SmartBank  (SB) uses technology to give a user an enhanced banking experience that is completely digital  ie, that doesn’t have any physical branches. It has all the functionality of a bank - Savings  Accounts, Fund Transfer, Cards, Financial Services, etc. but has the app experience of a  consumer tech com...

Course Code   :  MG412

Course Title   :  Principles of Marketing

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Assignment TaskAssignment TaskWorking in small teams to develop a 10 minute group presentation for a brand extension, you will then need to submit a group co-authored 1000 word report explaining the new brand extension.  This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes: LO 2 Demonstrate knowledge of STP  marketing planning processLO ...

Executive summaryAssignment taskYou are a senior marketing consultant working for Ashanti Marketing Solutions (AMS) Limited. A company that wants to enter a suitable country with a new product or service has just commissioned you. The problem is that; they do not know the kind of product or service to offer within the country you will be recommending. Your task is to produce a report on their behalf answering the following questions: 1. Reco...

Course Code   :  N1069

Course Title   :  marketing research

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Questions:Assessment ModeCreate a 6 minute (maximum) recorded mixed media presentation to be uploaded/submitted to Canvas.See the Canvas site for requirements of the format for your presentation and technical guidance. Problem to address:Consider the problem outlined below that is presented by Sussex Boutique (fictional company) concerning their business; prepare a marketing research plan and proposal for a piece of mixed methods research, ...

Examine the nature of marketing research. Analyse the design and implementation issues of marketing research. Examine the main aspects of data analysis. Demonstrate an ability to reflect on the performance and contribution to the project of themselves and others. Task 1 (70%) You are required to write a 2,500 word report in response to the research brief provided. You must decide the best format and structure for your report to meet the r...

Course Code   :  MKTG715

Course Title   :  social media marketing

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ObjectiveObjective: In this assignment, you’ll take a look at a popular brand’s social media platforms. From there, you’ll assess how effective you think their messaging is: what works? What doesn’t work? What could the brand do differently? What platform do you prefer for the brand and why? The goal is to think critically about how a business uses social media to connect with customers (potential customers) and dis...