Answering ALL Types of Marketing Queries : Page - 18

Course Code   :  BUS225

Course Title   :  business ethics

Ref style  :  Chicago

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ASSESSMENT 1: Service Expert Blog Post (35%) You are a services marketing expert blogger who often applies new thinking for service organisations through research insights. You are using your blog based on evidence to provide content to help service industries stay up to date with new knowledge in the field. You are required to understand and apply the content from one of the journals AND to add your expert perspectives on the topic. In your post...

Guide for assessmentAssignment structure, format and details    Individual assignment (100%) (3,000 words). Drawing upon a review of relevant literature, students are required to evaluate the social media and viral marketing strategy of a real-life organisation, suggest areas for improvement and design social media and viral content. This assessment will address Learning Outcomes 1, 2, 3 and 4  First thing’s first you n...

Company HistoryAttock oil refinery (ARL) was incorporated in1992 in Pakistan, with a production capacity of 43,000 barrels per day.  In November 1978, Attock Refinery Limited (ARL) was formed as a Private Limited Company to take over the Attock Oil Company Limited (AOCoperation)'s of refining crude oil and delivering refined petroleum products. In June 1979, it was transformed into a Public Limited Company, and its shares are now t...

Instructions To Candidates1. This individual graded assignment will constitute 100% of the overall summative assessment. 2. The individual graded assignment is to perform an evaluation of the case study outlined in Appendix A AND to provide recommendations for marketing activities targeted at consumers in Singapore. Your assignment should apply concepts from B2270C Consumer Behaviour - Topics 1 to 10. 3. Refer to Appendix B for details on the ...

Task Assignment You have recently joined the marketing team at Kickerco, a company which has been trading nationally for many years.  The company would like to start to trade internationally.  The company has recruited you because you have worked for organisations which have traded internationally and they want to use your experience and expertise to assist in the development of this area of work. 1 Formal brief The senior managem...

Background of the CaseIntroductions:This case will be done as an individual assignment. Your goal is to demonstrate your knowledge of the appropriate course material and your ability to effectively communicate. This is not to be worked on as a “team effort”. Your primary focus for this case is to evaluate the situation that Sue Knight (owner of Joggers World) finds herself in; identify the core problem and ...

InstructionsInstructions: Further information on what is required will be provided in online sessions. You will be provided with a Customer Experience Analysis template (this is in the resource area for Assessment 3 in the Assessment section of Stream) to use for your own customer experience analysis and examples of previous student work. Attach your CEA Analysis to your essay as an appendix (in the form of an Xcel spreadsheet). Your 4000 wor...

Question: Sales And Marketing ABC company is doing spices and some of the products they are selling consists of pepper, nutmeg, cloves , cinnamon , candlenut , coconut sugar , vanilla pods , tamarind and also spices powder as well . They get the stock from Indonesia/ Malaysia but operate in Singapore as their warehouse is located in Singapore.  Their targeted customer base in Singapore is mostly from the supermarkets, food distributor , ...

Mission StatementThis part is mandatory for all students in the group. Answer using any resource and ensure you cite your sources correctly. (2 marks) Part 2 Using your assigned Canadian Province. Please answer the questions below. 1. Mission Statement - What is the mission statement of the province? Provide direct quote (1 mark). 2. Value Proposition - Describe the Province Value Proposition (2 marks). As a destination marketer findi...

1. You will identify the various media channels that are most suited to your  IMC campaign. Will you use Television, Radio, Advergaming, Buzz marketing, Magazines, Internet and  Product placement? When you have identified the channels you deem appropriate you should write 2 sentence. the first should be on why you choose that channel (you should show not just its advantages, but also how it will appropriately communicate your key mes...

Task: Brand Audit TasksThe framework for parts A-C is to be applied to Tower Insurance to complete the brand audit.Part A 20 MarksMarket Insights1. Analyse the business environment that Tower Insurance operates in and identify four (4) trends that are occurring that could have an impact on Tower Insurance’s brand strategy. Briefly justify why you think they will have a negative or positive impact.(8 marks)2. Identify and explain two (2) opport...

TaskWord Length (as per MID): 2500 words - a penalty of 10% of the mark is applied if the word limit is exceeded more than 10% or is below the limit by more than 10% Submission: Contributes 50% to total module mark. You must select one of the following questions. 1- Based on academic theories, critically evaluate how experiential marketing can contribute value to customers while patronising companies. Furthermore, select three organisations...

Learning Outcomes AssessedLearning Outcomes AssessedLearning Outcome One: Critically evaluate global market environments and opportunities. OverviewFor this assignment, you are required to work in a group to research and critically evaluate two foreign external environments for a New Zealand firm that is not currently present in any foreign markets.Each group will need to select a New Zealand firm, and two (2) foreign markets. You will need to...

Learning Outcomes1. Implement a suitable marketing mix strategy for an International and global product or service. 2. Critically evaluate the foreign market entry strategy process. 3. Identify and evaluate the contemporary issues that may affect the International Marketing Environment. In your previous report (assignment 1) you analysed the potential of a specific market. Now, the management team wants to learn about the technicalities...

Taska) Analyse the distinctive aspects of services marketing. b) Compare different types of customer involvement within service processes. c) Examine and appropriately apply different customer behaviour in a variety of service settings. d) Critically review models of satisfaction and quality, and evaluate ways of measuring and monitoring satisfaction and quality. h) Interpret the processes, determinants and tools of service delivery. This...