Answering ALL Types of Marketing Queries : Page - 24

Description of the AssessmentThis is an individual assignment. You are required to write an academic essay on R&D Management in International Environments based upon the Special Issue below from R&D Management Journal. Please login to Brunel Library First to access the link below. How to Handle R&D Management in International Environments in R&D Management Journal (March, 2018, Volume 48, Issue 2, Page 163-268). Web link: Descrip...

Purpose of the Assignment and Learning Outcomes   Upon completion of this assignment, as it relates to the following, students have: Build powerful digital marketing strategies Implement a Search Engine Marketing campaign using the PPC (Pay-Per-Click) ad model Develop a targeted Email Marketing campaign across multiple devices Develop compelling Social Media campaigns across multiple platforms Develop and implement online adverti...

Task Objective To assess the students’ understanding of the three (3) pillars of Customer Relationship Management as applied and implemented in the respective companies.   Background  In today’s competitive marketplace, managing customer relationships or Customer Relationship Management (CRM) is critical to a company’s profitability and long-term success. To be customer-focused, sales, marketing and service exec...

TaskYour boss, Mr. Carrigan, is looking to promote one individual to Marketing Research Manager.He has asked all candidates to complete the following Take Home Exam. 1. Create a Marketing Scenario - Choose an existing brand and create a new product or service for that brand. For instance, a new line of energy drink for Red Bull (you can’t use this example). In a single paragraph (200 words max) describe the new product or service (i...

Knowledge and Understanding tested in this assignment1.Evaluate and apply models of environmental analysis and in particular cultural analysis 2.Evaluate and apply appropriate global marketing strategies 3.Formulate and evaluate plans for the implementation of global marketing strategies. 4 Gather, interpret and evaluate secondary global marketing data 5.Explain and critique different global marketing strategies 6.Advise on global marke...

Key Tasks for the ReportsOverview: The goal of these reports is for you to demonstrate an understanding of the practical application of principles, concepts and theories of consumer behaviour by reviewing an article that references actual marketing practice. Key Tasks for the Reports: For Individual Report #1, select ONLY ONE article from the Session One folder located in “Assessments”. For the article selected, prepare a brief repor...

Course Code   :  205LON

Course Title   :  consumer behaviour

Ref style  :  APA

5/5 

MotivationIn terms of the products, Trivago offers a search platform to its customers for hotels, allowing customers to compare prices. Trivago makes its money by charging these brands a ‘cost-per-click’ model (Bhasin 2019). Additional features on its websites includes their app, trivago hotel manager, hotel manager pro and rate connect (a business to business feature). This allows hotiliers to market their facilities on the trivag...

Executive summaryOn a separate page, your executive summary provides a brief overview (half a page to a page) of your entire report. It should include what you did, how you did it, what your main findings were and what your key recommendations are. Although the executive summary appears at the beginning of the document, it should be written last after completing the assessment. This section is excluded from the word count. This section expl...

Introduction: Task and RequirementsYou will select one recently published advertisement from magazines, newspapers, banners or other media, not TV commercials, video or audio format. You need to attach the chosen advert in the report, including information of the name of medium, published date, page, size, and so on.With close reference to the theories posited in the literature, analyse how the images and rhetorical appeals in the chosen ...

The purpose of this assignment is to review your ability to demonstrate your commercial awareness within the context of the creative industries using research from academic and practitioner sources.   You are required to build a portfolio of evidence that shows your understanding of what’s going in the creative industries. You will create a portfolio, relevant to you, based on several job roles that you are likely to apply f...

Instructions for Answering the QuestionsThe following questions are based on the presentations this semester. Step One: Answer one question and submit it to me via email by Do not write about the topic you presented. Step Two: In answering the question you responding to, include specific examples from a minimum of three recent outside sources (within the past year) to back up your argument.   Step Three: Cite all so...

RequirementRequirement You are required to prepare a report that critically evaluates one retailer’s responses to a current retail market issue in comparison with one or more retailers in the same retail sector as your chosen retailer. The focus of the report is an examination, in depth, of the relationships between theory and current retail activities. Retail Branding 1. E-tailing and Multichannel retailing 2. Internatio...

Historical Roots of Slum TourismThe concept of “slum tourism” has been around since the time the rich wanted to experience life in the “deprived” and “risqué” spaces occupied by the marginalised communities of late-19th-century London.Today it is a profitable business, bringing more than a million tourists every year to informal settlements in various cities across the world. Proponents of the indus...

Task:Global Marketing Plan   Group Project Descriptor   The purpose of this project is to provide you with an opportunity to integrate and apply the material learned in this class to the development of a real-world international marketing strategy. Your assignment is to identify a new international market for a specific, real company of your choice (Example – a new marketing opportunity in an inter...

TaskYour major assignment for this course involves development of a Marketing Plan for a local business. Information for this project will be provided in your textbook, through class discussion, and research conducted by you. You will complete this assignment in groups of no more than four people. Groups will maintain records of attendance and responsibilities, and will complete a peer evaluation if necessary that will be used in the allocatio...