PurposePurpose This assignment aims to enhance learners’ knowledge on the key functions of corporate communication, specifically about media relations. Requirement Media relations have a central role within the practice of public relations because the media are the “gatekeepers controlling the information that flows to other publics in a social system.” Media relations work is considered as one of the most important ...
Background InformationEMAIL ASSIGNMENT: 15% Now, working on your own, you will get a chance to practice the basic business communication skills we have covered so far. Use all the techniques learned so far in this course to write a clear, professional message. Read the case below. CASE (Story): You are a senior accountant at a software company, Western Wares. Last Friday, the manager, Paul Rosel, announced that the company is hiring a new projec...
Task OverviewTask: Read the Byrd & Luthy article, Improving Group Dynamics: Creating a Team Charter (2010). Your small group/team will develop a group (team) charter. You do not have an additional project or further problem. The task of the group is simply to develop the charter. To assist in focusing your discussions, the team may creatively develop its own mission and goals or tasks. Everyone will be assigned to a small group during Unit ...
Demonstration of Knowledge and UnderstandingOn completion of this unit you should be able to: 1.Demonstrate the following knowledge and understanding Demonstrate a systematic understanding and critical appreciation of theories and models of creativity, innovation, entrepreneurship and change management in the context of contemporary organisations. 2.Demonstrate the following skills and abilities Synthesise individual and organisational the...
Case Study: Identifying Sources of MiscommunicationTask: Use the research from the prior lesson about the US, China, and India.Look at Exercise 3.12 Identifying Sources of Miscommunication on page 56.Choose either Case #3: Stan or Case #4: Elspeth for this discussion. Your Post Write about the case you chose, identify the cultural differences, and make suggestions for improving the situation.Be specific by using proper nouns--names of perso...
Purpose of email and audience analysisa. Write a short paragraph describing the goal or purpose of your email, who your intended audience is, and how you have analyzed audience need. b. Read the following scenario and draft an email that makes a request. Your email must be properly formatted and include date, sender, receiver, subject line, greeting, goodwill closing, and complimentary close. Use correct grammar, spelling, sen...
The Task - What You Are Being Asked to DoThis assignment involves preparing a report to demonstrate an awareness of the knowledge, skills and experience required by a recent graduate to enter a chosen area of graduate employment. Define and contextualise employability for graduates in relation to their own career; Gather and analyse relevant career and labour market information OVERVIEW Prepare a report demonstrating an awareness of...
Read Chapter 9 Employee Benefits and complete the CASE Lightning Industries. You must compete your costing models in Excel or Google Sheets and submit the file for grading. 1. First, calculate the amount needed to increase wages by 3% while reducing total compensation by 3%. This is your cost savings target. Next, calculate the two option packages for cutting benefit costs. (7 points) 2. Which of the packages would you recommend to Jacobs? Wh...
Effectiveness of Larry's Empowerment StrategyTask: Ray was moving along well in his career in sports administration, having graduated from college with a degree in sports and health administration five years ago. He spent the first two years after graduation working as a fitness instructor at one health and fitness club. Ray then found a position as an assistant manager at a chain of athletic clubs, Modern Fitness. The manager suddenly resigned...
Question: Each test will be comprised of three theoretical questions and one case study. You will need to answer all three theory questions and the case study. Each conceptual question will be given a maximum of 15 points and the case study a maximum of 35 points totalling 80 points. 1.Read the core reading - with particular emphasis on the Mullins chapter 15, Hollinshead Chapter 2 and Brewster Chapter 2. 2.If you want to do really well on...
The CaseThe Case Purple Cloud was founded 15 years ago and has grown from a start-up security company to a small, but well-respected competitor in the rapidly growing security sector. The founder, A. Nathan Tecnoti, is a visionary leader who forecasted the need to develop robust software products that protected both individuals and companies. As the Internet grew, so did Tecnoti’s business. He innovated rapidly, but Tecnoti could not ke...
Assignment instructions:1. Read “No Tips, Please” on page 293 of Skills Set with Readings, third edition. (NOTE: “No Tips, Please” is also posted on our course shell in the folder “Assigned Readings.”)2. Choose a writing topic.3. Write a preliminary essay outline for your chosen topic. (Use the essay template provided.)Preliminary Essay Outline format:Thesis Statement:· The thesis statement conta...
Question: The coursework assignment requires students to submit a 2500 word report by the above deadline. The basis for the report involves students being allocated a country in which they need to provide an assessment of the business environment prevailing in that country. Another important feature of the report is that it should be focused around a particular business organisation. Therefore, the report should essentially provide an analysis...
Option 1Choose one of the following options: Option 1 Preparation Quickly think of a brand you used to buy or a store where you used to shop that no longer exists. Do any of these names ring a bell?: Blockbuster, Radio Shack, Wachovia Bank, Circuit City? Businesses like these fade from memory soon after they close as the business environment replaces them with bigger, better, or newer products, goods, or services. What is it that causes fo...
Question: On successful completion of this module students will be able to: •Understand the catalysts for international expansion, including country, industry, and firm influences; •Understand unique management issues that confront international business units; •Analyse different competitive strategies in globalising industries; •Understand the process of international expansion generically; •Examine how changes i...