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MKT202 Marketing Management

tag 0 Download 8 Pages / 1,892 Words tag 25-06-2021


Read the case study and the relevant parts of the Alibaba IPO prospectus and annual report to answer the following questions:
1.An iPO marks a strategic milestone for a company.
(a) Explain the benefits and drawbacks of going public
(b) What may have motNated Alibaba to go pith?
2.Albaba must have had severs avenues to raise funds Why was it reatNely easier for Albaba to rase capital from the stock markets over debt? Why did Albaba choose to on New Yak Slack Exchange (NYSE)? 

3.The IPO prospectus, Alibaba provides information al no Use of proceeds'. What is your view on how Alibaba planed to use the capital raised from the PO? Should Albaba invest PO proceeds in debt instruments or bank deposit?
4.Is it correct to state that Ababa raised $2177 bilion through its PO? Why a why not? 

5.Alibaba used a Variable Interest Entity ME) structure to list on NYSE. (samba also operates through an Alibaba partnership% Explain VIE and Albaba partnership. How would new investors be affected by Mese setups of AllbaDa? 
6.The uderwritter investment bank takes an a central role n the IPO pocess
(a) What are the key tasks execuled by the underwritter? 
(b)What are primery considrations when sellecting an underwritter? 
(c) Often, multiple underwriters are involved. In the case of Alibaba, a syndicate of 35 undervinters was involved in the IPO. What are the main motivations for syndication? 

7. Assess Alibaba -s issue price of 568 per ADS. Would you have invested in Alibaba at this price? 

8.The diagram below shows the performance of Alibaba shares from September 2014 to January 2018. The first day of public trading of Alibaba shares was 19 September 2014. Shares were sold in the IPO at an offer price of 568. More information on daily share price movements is available in the Excel file (BABA share price). 
Based on a visual examination of the chart above. how does the performance of the Alibaba IPO compare with average IPO performance documented by past empirical studies terms of the short term performance of the Alibaba IPO? ii. and over the longer term? 

Past studies have suggested a number of explanations for short-run underpricing and long-run underperfomiance of IPOs. Discuss the ones which you think are relevant to Alibaba's case? 

9.In the light of the main theories of capital structure, provide a discussion of the evolution of the capital structure of Alibaba since its IPO. You will find the Annual Report 2017 helpful in answering this question. 
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