Describe about the Canterbury Business Renovations for Closing for Renovations.
The activity of the Canterbury Renovations is to renovate kitchens, bathrooms as well as laundries. The company provides a full service, including designs for free along with various kinds of quotes. It supplies, installs the equipment and looks for the fittings. It also associates building services, maintenance of sold out items. They also provide with a seven years of guarantee and workmanship.
Canterbury Renovations has started up recently, as a result of which they has no existing clients, projects or history that will help them for their support. All the proprietors of this company are experienced enough in the industry thus they have a strong financial background that helps them to conduct their business in a successful manner.
Vision and Mission- The ideal client of Canterbury Renovations are those who has just bought new apartments, and aims for some innovative renovation before moving into the new apartment.
Organizational Values- Materials, like, tiles, timber, paints and plastic are a part of their renovation services. The expertise ensures their customers that only high quality materials are being used.
SWOT analysis of the company- The analysis of Canterbury Renovations depicts the basic SWOT analysis of this company. The SWOT analysis of the company truly depicts all the four components of SWOT analysis.
S, Strength- The company owner supervises all the projects who has experienced in this field previously.
W, Weakness- The owners must keep it in mind that Canterbury is a new company thus it does not have a bunch of clients. Nor they has any of their previous services through which they can show their new clients the kind of products they sell.
O, Opportunity- The company has already made partnerships with various real estate agents. Thus, Canterbury is well exposed to a great number and varieties of clients.
T, Threat- The existing competitors can be said as the threat. The constant increase of the cost of materials are said to be one that the company faces in a regular basis.
Internal and External environment which includes political, economic, social and technological developments globally- All of the above mentioned factors can be regarded as the cause of the development.
Research and background for the inclusion of the strategic plan- According to the proprietors the best of the marketing strategy includes a network of contacts which is good in quality, development of the reputation they has.
Strategic objectives and strategies for the future- Canterbury Renovation will soon create brand awareness program. The aim is to use the brand strategy as an effective marketing tools, like, introduction of business cards and uniforms for the staffs.
Details of each strategy with assigned priority, timeframe, responsible parties and measurable performance indicator-
Provide for due diligence-
Explain And Discuss The Strategic Plan In Details
Vision and Mission- An ideal client of Canterbury is the one who has bought a new house and is aiming in doing some innovative renovation in their home. The company is well known for filling the gap in the process of marketing. The target customers are those who has bought a new home, and are planning to renovate it in their way. They had a team of builders who are well-experienced, had a very wide range of construction and already had quality home renovations.
Organizational Values- “Canterbury Renovations” is basically owned by the employees. They strive to respect the homes of their customers. They tend to leave the site in a clean manner as it was. Canterbury has the solution to all the problems related to any kind of renovation work in homes. The company provides works like, plumbing, roofing, electricity, repairs of all sorts. It also provides with some very common products which, are useful for any kind of home improvement programs. The professionals who are associated with this company provides with a solution that leaves the owner’s property looking very much beautiful than before.
SWOT Analysis of the company- The SWOT analysis basically highlights all the strengths and weaknesses in the business and it also helps to identify all the opportunities and treats in regard to the external environment in the business. This basically helps the proprietors to make use of their competitive advantages and also to take steps in order to overcome their basic short comings, and to exploit the opportunities in the market and also to minimize their external threats.
The following paragraph will describe the strengths, weaknesses, opportunities and threats in respect to this company:
The dedication of the staffs of this company
The kind of financial resources they get
The agreements given by the proprietors on their respective objectives
A very good network of all the contacts for the requirement of the potential clients, as well as the suppliers and the tradespersons
The basic ability to give response to the basic needs of the market
Vision and Mission
Lacking of the management skills
The size of the premises
There has been no track of records of the business
Prominent plan has not been made for the succession of the management
Equipments are not efficient enough
The rapid growing of the market because of the preference given by the owners of the homes to renovate rather than to the shift.
The reputation of many existing renovation business has been poor and also the build of the tradespersons.
The availability of both the staffs and the tradespersons.
The existing numbers of the old and valuable homes which are already in the target market area.
The availability of the high disposable income in the target market.
The reputation of the industry has already been poor in respect to both quality and reliability
The downturn of the economy.
The availability of both the existing and future competitors in the industry itself.
The increase in the cost of materials, the equipments and also the subcontract businessmen
The difficulty in getting both good staffs and the reliable subcontractors.
The following half promptly discusses the implementation of the strategic plan that been developed in the previous Assessment 1.
In order to determine the effectiveness of the strategy that has been already discussed above truly depicts that the information of the Canterbury Renovations has rightly taken the strategies in true sense.
The financial outcome of all the strategies, in respect to the terms of viability, profitability and also productivity has come out to be in a very positive aspect.
Through the whole discussion, it has been proved that there are certain areas of underperformance of the company. In order to improve it, they must look at the quality of products that they are using. Along with that they must try to increase their numbers of clients. Though it is a long process, but still the ideal implementation will only be possible through the increase of their popularity and productivity.
The changes can be implemented through their continuous deal with the clients. Just because it is a new company that has been set up in the cabinet making process. Thus the company should try to implement all the process for a smooth running of the company.
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