Essay: Marketing Strategies For Avocado Sales In Hong Kong | Australia Exports.

Market Position in Hong Kong

1. What new product strategy could australian avocado exporters employ to penetrate the hong kong market? discuss the strengths and weaknesses of our chosen strategy . (which will be beauty and cosmetic products for example hair mask face, body oils?

2. Avocados are an unfamiliar fruit in most asian countries. what are the global trends behind the increasing consumption of avocados in asia? what aspects of globalisation would be influencing this change in consumption of avocados?

3. The "add an avo everyday"communication strategy used in the australian domestic market could be launched in hong kong. identify the cultural characteristics that may influence the success of this strategy .what activities would you recommend importers implement to increase uptake in the retail sector ?

The demand for Avocados has been increasing in Hong Kong steadily. Australia is one of the leading companies that produce high quality fruits, which includes Avocados as well. Hong Kong offers a positive prospect for exporting the fruits. Apart from this, the country re-exports the fruit to China. Hong Kong has been importing Avocado from different countries including Mexico. In this case, it is quite important to plan for market capture in Hong Kong. As the demand for the fruit in this country is quite high, the company can create a band image. This will help in increasing the sales for the product which is considered to be quite important for the successful sales. At the time of creating the brand image, it is necessary to analyze the needs of the customers, and create effective strategies through which the sales for the product can be increased. In order to approach maximum number of clients from Hong-Kong the management can adopt product market growth matrix. This would help in venturing into new market and capturing larger share of the buyers. Retail is one of the best methods that are adopted by the country for making sales. In this process, the company that sells the fruits needs to choose the right retail method. This will help in improving the sales by approaching maximum number of clients from different parts of the country. It is required for gaining the customers, and this is possible by analyzing the level of competition that exists in the company has to analyze the advantage that is associated with the venture in the new market. Apart from this, retailing in Hong Kong is done through different processes that includes –

1. Supermarket
2. Hawkers
3. Vendors
4. Departmental stores
5. Food store chains.

It is quit important to approach these vendors as it will increase the sales. Besides this, there are many other countries that have been selling the fruit to Hong Kong. This is one of the reasons, the company needs to adopt and implement effective strategies through which the sales can be increased. Promotional activities need to be planned and implemented in the right manner. This has to be done after analyzing the market position of the country. In this process, the changing consumer needs has to be analyzed. This will help in approaching maximum number of clients and convince them about the products that are sold by the company. In this case, the needs and preferences of the consumers have to be analyzed. This will help in approaching maximum number of clients, and convincing them for the purchase of the products that is sold by the company. Apart from this, the company has to ship out fresh products to the customers from Hong Kong. This is one of the most important aspects that need to be considered for marketing. Based on the information that has been collected by the country, it is essential to develop and implement an effective marketing program. This also includes adopting the steps that will be followed for approaching the customers from different part of Hong Kong (Balmer and Gray 2003)

Product Market Growth Matrix

Avocados are one of the leading fruits that are manufactured in Australia. The demand for the product is increasing in Hong Kong and China. This is because; the fruit is used for various purposes. In Australia, the fruit is used while making sandwiches, Mexican dishes, salads, and others. The demand and consumption of the fruit is quite high in Australia. This is one of the reasons the demand for the manufacturing and sales of the product is quite high in the country. As the product awareness is quite less in majority of the Asian countries, a program for improving the understanding level of the fruit has been developed and implemented by the country. The developmental program was created to make people aware of the benefits that were associated with the fruit. This also included analyzing the best possible manner, through which the product awareness can be created for the customers. Such a program will increase the sales margin for the fruits, which will also contribute towards the economic development of the country. At the time of adopting effective promotional activities, it is essential to analyze the positive aspects that would be adopted for increasing the sales for the fruits on a foreign country. Increase in sales will contribute towards the economic development of the country. Australia leads in the manufacturing of the fruit and this is one of the reasons, the country has adopted and implemented an effective strategy for increasing the sales by exporting the fruits to different countries. In this method, the strategies adopted includes -

1. Marketing strategies for making people aware of the product details
2. Explain the benefits of the fruits
3. Analyze the market and adopt the best policies through which the sales can be increased

Increase in the sales through exports will contribute towards the economic development of the country. This will contribute towards the development of the farmers who produce the fruit. At the time of exporting fruits to the foreign market, it is necessary to consider the standards that need to be followed for approaching the customers (Gray, 2004).

For this, the international standards have to be followed. This is one of the most import factors, and will contribute towards the increase in the exports of the fruits to different counties including Hong Kong. Some of the other factors that needs to considered by the company includes –

1. Adopting the best possible strategies for increasing the sales.
2. Analyzing the challenges that an impact the sales of the products

New market venture and better sales of the products and services would positively affect the sales of the fruit to the foreign country. In this process, the challenges that are associated with the process of approaching maximum number of clients, has to be analyzed. This will help in approaching the customers and increasing the sales. Apart from this, the companies will have to adopt and implement an effective strategy has to be followed for increasing the sales through the export process. This needs to be done through planning and implementation of the right process.

The marketing strategy needs to have the best communication system. This will help in interacting with the potential buyers, which is necessary for approaching maximum number of clients. Apart from this, the method that is being selected for communication has to be simple and effective. Through the communication process, the management of the company ensures to explain the benefits that are associated with the products. Some of the aspects that are included at the time of explaining the benefits that are associated with the communication process include –

1. Explain the benefits and features of the products
2. Analyze the needs of the customers
3. Interact the features that are associated with the products

Through the marketing strategies, the right steps are taken to communicate the features of the advertisement process that is adopted by the company. In this case, the strategies that are adopted by the company include interacting about the features of the product that is offered to be sold to the clients.

The marketing strategy is prepared with an intention of informing the customers about the features of the services. In this process, the below mentioned points has to be taken care of –

1. The steps that needs to be followed for communicating
2. Marketing relevance and the process that will be helpful for implementing the changes
3. Analyzing the steps and selecting the better option that will cater the needs of the clients (Gronroos, 2004).

The communication process adopted in Australia intended to mention the features and benefits of the products that were sold to the clients. In this process, the cultural factors related to the products were also taken care of. However, in Hong Kong the product promotional activities have to be done after analyzing the needs of the customers. In this case, the cultural factors have to be considered as this will help in improving the sales for the company. The cultural factors include implementing changes that will be useful in interacting with the clients. This is required for explaining the benefits that are associated with the products. The fruit is not used much in china, Hong Kong and other Asian countries. However, the effectiveness of the fruit has made it quite popular and the demand for the products is increasing. This is one of the reasons, the need for effective communication process needs to be adopted and implemented by the company. In this process the quality of communication and the method that is adopted for implementing the changes will have to be analyzed. This will help in simplifying the task that is related to improving the sales for the product. Concept of effective communication includes explaining the benefits that would help the users and the process that can be followed for using the same. In this case, an attempt has to be made for simple and effective communication system. This will help in attracting clients (Sweeney, 2004).

References

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