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Discuss about the Internship Role for Equiem Company.

The internship was carried out at the Equiem Company for the post of Community Manager. The company provides with integrated technology, which is responsible for enabling the evolution of property asset (Equim 2016). The property industry is well managed, connected and operated with the help provided by the company, Equiem. The values of Equiem involve ‘excellence’, ‘passion’, ‘integrity’, ‘innovation’ and ‘customer centric’. While carrying out the internship from Equiem, there were several position related tasks that I had performed which had helped me in helping me develop better skills. Several expectations that I had from the job were met too.  I have faced certain limitations while working as a Community Manager; however, I am working towards improving them and developing the skills.

The position is for a Community Manager in the company, Equim. The Community Manager is responsible to the Manager who is responsible for Onsite Operations. The Community Manager is supposed to directly report to the Onsite State manager. The Community Manager is supposed to indirectly report to the Building/ Cluster Facilities Manager as well as the Group Community Manager (Young 2013). Work Integrated Learning has been observed where my academic based learning had a practical implication on my job. As a Community Manager, I was responsible in handling tenants those who will be approaching the building for the purpose of stay or to make queries. My responsibility was to prepare strategies to make sure that the tenants continue staying at the building. I was supposed to adhere to all the needs of the tenants. At the job, I was also supposed to manage the portal in relation to the company, by creating related content, record all the bookings in the building and promote strategies to make sure new tenants sign up for the buildings. Through my work at Equiem, I could learn how to deal with clients and manage several issues related to my position.

Before joining Equiem for the internship, I had certain expectations from the job. Firstly, I hoped that, I would be working in drawing plans, strategies as well as operations that would be directly in relation to clients. Secondly, I wanted to make an attempt towards learning computer based interface and work related to that. Thirdly, I hoped to be part of marketing and events based work, and I got the opportunity to carry it out at Equiem.

Learning Goals

Yes, the expectations that I had from Equiem were met. Firstly, I hoped to draw plans, strategies and operations in relation to process management. I was able to work with the Equiem team, and I have contributed in developing and documenting a Community Engagement and Activation Strategy Plan. I was working towards creating and updating portal which contained the information related to the tenants. Secondly, my job profile expected me to carry out front desk related tasks where I had to attend customers as well as visitors on a daily basis where I would require using the computer frequently. I did not have expertise in handling the computer and I was looking forward to learn about it through this. Thirdly, I had very less knowledge of marketing and how the events are planned and organized. At Equiem, I was responsible for developing as well as executing campaigns.

Psychological contract along with the employment contract forms the framework of the relationship between the employer and the employee. The psychological contract is a set of expectations that an employment has from the employee or vice-versa, however, the whole thing is unwritten. I feel that the psychological contract is not in balance with the employer as I have several dearth in my skill set that were necessary to meet the requirements of the job.

Learning objective (or area of improvement)

Action planned


Completion Date

With help from

Indicators of success

Review date

1.       I will require to develop proper skills in marketing as this is one of the basic skills that a Community Manager’s position expects.

I will study about marketing skills related to the job profile and also of other fields where through knowledge of marketing is necessary (Zawel, Zawel and Adam 2015).


I will take all the possible help that I can get from the lecturers and fellow students who are currently dealing with marketing issues.

I have started attending extempore and debates at the University related to current marketing trends (Lerbinger 2012).


Date: ___

In progress

Not pursued


NB:  This column is to be completed and included as an appendix for your final internship assessment

2.       Other than writing assignments, I do not have any prior experience in writing contents. So, I need to improve on my writing skills.

I will make sure to practice writing contents so that I can brush up my writing skills. Having vocational skills are not enough for a managerial position. Writing skills are equally important (Young 2013).


I will join an online free lancing site where formats for content writing are available and write a few contents as practice sessions.

I have started writing contents for an online site and I happen to receive satisfactory reviews from the clients.

3.       I have a tendency to miss out the details. Therefore, I will require to improve on that.  

In order to develop skills to make sure, not a single detail is missed out; I will take the help of the libraries to read up about marketing and other related concepts. Being well versed towards a topic helps in taking into account all the details (Espinoza 2016).  


Online texts and details will be availed to read about the topics and in building concepts.

I am making regular visits to the library to read up about marketing related concepts in relation to different job profiles.

4.      I am not highly qualified in computer literature such as Microsoft Office based skills.

I will avail the manuals and learn about MS Office and with time gain expertise (Philips and Pittman 2014).


Online available manuals, I am trying to learn MS Office.

I carry out all typing related issues on MS Word rather than on notepad. I also carry out calculations in MS Excel by availing the functions’ option.

5.      I am not a good conversationalist. I will need to improve this skill as a manager requires to communicate properly with the clients to win their loyalty.

I would keep making conversations with everyone and try to maintain the clarity so that the conversation proves to be meaningful (Lindberg 2012).


I would ask my friends to converse with me more often to improve the skill.

I am making efforts on talking to people more often rather than only conversing when I feel it is necessary (Ayerdi, Galdospin and Dasilva 2015).


With the help of this internship, I have been able to explore several types of real time jobs that are associated with the post of a Community Manager. It is necessary that the job is being fulfilled and carried out competently. This can only be carried out when the work integrated learning outlines are being followed carefully. To carry out the tasks allotted to a Community Manager required many skills to be mastered. Lack of those skills affected the performance level slightly. However, with time and with several other opportunities, the drawbacks in the skills will be most probably dealt with. Only when a Community Manage is equipped with appropriate personal traits, such as ‘attitude’, ‘personality’, ‘knowledge’, ‘skills’, ‘experience’, ‘qualifications’ as well as ‘training’, the job he is hired to do will stand justified.


Ayerdi, K.M., Galdospin, T.M. and Dasilva, J.Á.P., 2015. The Role of Community Manager in the Marketing Strategies of the Spanish Companies Most Active on Social Networks/El papel del'community manager'en las estrategias de marketing de las empresas con mayor actividad en las redes sociales. Estudios sobre el Mensaje Periodístico, 21(1), p.385.

Equiem. Retrieved on 11th November 2016.

Espinoza, A.D.D.P., 2016. Academic Community Manager: Manager of the Academic Community. Digital Tools for Academic Branding and Self-Promotion, p.81.

Lerbinger, O., 2012. The crisis manager. Routledge.

Lindberg, A., 2012. A Senior Manager with a Knowledge Management Portfolio: The Santa Clara County Experience. Journal of evidence-based social work, 9(1-2), pp.110-120.

Phillips, R. and Pittman, R., 2014. An introduction to community development. Routledge.

Young, C., 2013. Community management that works: how to build and sustain a thriving online health community. Journal of medical Internet research, 15(6), p.e119.

Zawel, A., Zawel and Adam, 2015. System and Method for Managing Online Information by a Community Manager. U.S. Patent 20,150,363,895.

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