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The Importance of Marketing and Management in the Modern Business Environment

To stand competent in the modern business environment marketing and management are crucial. There are various forms of marketing and sales strategies that help business organizations in different industries to make improvements in their profit while significantly reducing the cost of products (Mourtzis, Angelopoulos and Panopoulos, 2021). Marketing and management are becoming the most important sources of exchange and transfer of goods. The present report includes a discussion on various organizations or sellers who are undertaking the use of different forms of marketing and sales strategies to satisfy purchasing demands of consumers (B2C) and businesses (B2B).

Nowadays there is aggressive competition in every industry around the globe nearly. All the sellers in business organizations attract customers with the help by taking advantage of a wide range of marketing as well as sales strategies to drive profit and long-term sustainability. It has been underlined that sales strategies are being used by business organizations to offer goods and services to have the best profit-making capability (Kang, Diao and Zanini, 2020). While if it is talked about marketing strategy these are identified as the areas affected by company growth and further aid them in developing an organizational plan to fulfill customers’ needs. The purpose of a marketing strategy is to capture and define marketing goals. This includes marketing plans for how businesses will promote your product or service to reach the right customers, as well as for how you will achieve (and maintain) a competitive advantage in the market. Both marketing and sales strategies play an essential role which allowing sellers or business organizations to find and engage with respective consumer segments and effectively promote the organizational message and build consumers’ interest in the brand. Furthermore, it has been underlined that sales strategy benefits business organizations to fulfill the needs of customers at every stage to assure a more competitive edge in the industry along with retaining a potential set of customers (Diba, Vella and Abratt, 2019). It is important to undertake advantage of effective marketing and sales strategies to assure long-term growth and maximum profit capability. It has been identified to me that to effectively satisfy the needs and demands of B2C consumers segment sellers undertake the use of an efficient form of marketing and sales strategies. With the help of making use of the strategies, companies are targeting this customer segment buyer to effectively fulfill their purchasing demands. It has been underlined that B2C (business-to-consumer) is a process of offering products and services directly between businesses and consumers who are the end-users of services and products. Some of the examples of leading organizations are Walmart, Amazon, and other organizations in which individual consumers are mainly end-user of services and products. B2C marketing is mainly termed as marketing which duly assists businesses to communicate more effectively with consumers (Miao, Du and Westland,  2019). For instance, a television commercial is a form of B2C marketing which help organizations to attract customers. This marketing is mainly undertaken between businesses or brands. It has been analyzed by me that certain forms of marketing and selling strategies that these companies are taking to attract B2C customers are:

Marketing and Sales Strategies for Engaging with B2C and B2B Consumers

Social media marketing is one of the most efficient forms of marketing and selling strategy that sellers are nowadays using to promote their brand and generate profit. There are different types of social media platforms such as Facebook, Instagram, Twitter, and more that are being widely used by a maximum number of individuals around the globe in which consumers of different age groups are using these platforms (Swani, Milne and Slepchuk, 2021). This offers a great platform to develop a need for the brand. With the help of making use of social media marketing strategies leading organizations are providing their services and products and satisfying the needs and demands of the B2C customer group.

In addition to this, it has been underlined by me that various sellers are also making use of influencers as a business model strategy to attract B2C customers. With the help of this strategy, companies are developing the emotional attachment of customers toward the product which helps in adding its value.

In context to attract businesses, B2B  sellers and businesses are targeting these buyers with the help of taking advantage of the high-performance website (Kotabe and Helsen, 2020). It has been identified by me that nowadays websites play an important role which acting as an information-rich platform for building visibility. This allows potential consumers to search online to find service providers effectively. With the help of this tool, organizations are fulfilling the needs and demands of consumers.

Search engine optimization is also among the best form of marketing and selling strategy which is being undertaken by most organizations or sellers to fulfill purchasing demand of the businesses B2B. This is one of the most effective forms of online marketing technique in which companies make use of SEO as a  search engine which allows these engines to produce more relevant results to searchers.

This is among one of the most effective forms of marketing and selling strategy is being undertaken by sellers or businesses to fulfill the demands of customers. With the help of taking advantage of niche-driven strategies, sellers are targeting customers by carefully conducting advertising which focuses on the unique target market (Deepak and Jeyakumar, 2019). With the organizations identify the demographic of potential customers and further offer them products and services.

It has been analyzed by me that nowadays a maximum number of sellers and businesses are undertaking the use of a diverse and distinct form of marketing and selling strategies to fulfill the needs and demands of consumers.

Marketing and sales strategies are playing a key essential role for business organizations in every industry to find and engage with the potential state of consumers to offer organization products, services, and brands effectively. To overcome aggressive competition and business environment and influence consumer needs and wants which keep on dynamically changing marketing and sales strategies play a vital role. From the above analysis, it has been underlined that most business organizations are taking advantage of effective forms of marketing and sales strategies to fulfill purchasing demands of B2-B and B2C consumers and businesses group. It has been analyzed that Amazon which is among one of the leading organization fulfill the needs and demands of B2C consumer groups with the help of taking advantage of Twitter and Facebook to drive traffic to the website. In addition, this company is significantly taking advantage of this social media platform in a very engaging manner (Altrad, 2021). In this organization make sure that they’re both are always fresh and somehow trending. In addition to this, it has been underlined that Amazon is also taking advantage of Instagram to effectively promote high-quality images as well as video content. With the help of taking advantage of this strategy, the company is effectively encouraging consumer groups in a well-defined and effective manner. In addition, it has been identified that the company is also taking advantage of influencer marketing and sales strategy. This with the help of the Amazon influencer program company allows parties on almost any social media platform to advertise various products (The Amazon Influencer Program: A Marketing Strategy. 2021). This program benefit company to bring content creators as well as famous web stars to encourage customers. With the help of this form of marketing and sales strategy company is influencing consumer growth and organizational buyer behaviour. Furthermore, it has been identified that both of these strategies are being effectively applied by company marketing managers another business executives. It has been further analyzed that Flipkart, Walmart, and Alibaba are some of the leading organizations that are taking advantage of these forms of marketing from sales strategies to persuade purchasers. With the help of taking advantage of these strategies, companies are influencing customers toward the brand and encouraging them to purchase services and products.

Examples of Effective Marketing and Sales Strategies for B2C Customers

While on the other hand if it is talked about how sellers are satisfying producing demands of the consumer group of businesses B2B segment it has been analyzed that Apple is holding B2B relationships with many companies like Panasonic, Intel, and semiconductor producer Micron Technology (Pooja, 2020). It has been evaluated that B2B transactions are one of the most significant backbones of the automobile industry (Ting-Jen, 2021). With the help of taking advantage of strategies like search engine optimization, high-performance website, and niche-driven strategies Apple is influencing businesses B2B segment to buy their products and services. In addition to this, it has been identified that IBM is also among the leading organizations that undertake advantage of niche-driven strategy to encourage businesses B2B (Mahesh, 2020). This organization is effectively taking advantage of niche-driven marketing and sales strategies to persuade purchasers from businesses B2B. In India has been analyzed that this company is continuously making progress on the development of its search engine technology to enhance the effectiveness of this form of marketing and sales strategy to influence the B2B group.

Thus, from the analysis, it has been identified that there are some potential and effective sets of marketing and sales strategies that are being widely used by organizations or sellers to satisfy purchasing demand of consumers (B2C) and businesses (B2B). Organizations like Amazon, Walmart, Flipkart, and others are making use of social media marketing influencer marketing to fulfill the needs and demands of consumers (B2C). While sellers like Apple and IBM taking use of strategies like search engine optimization, high-performance website, and niche-driven strategies to fulfill the demands of businesses (B2B) (Kirmond, 2020). With the help of these forms of marketing and sales strategies, companies are targeting buyers from these two distinct customers group. These strategies are providing them a competitive advantage to influence customers and persuade their buying decisions in a well-defined and effective manner.

Conclusion 

From the above-mentioned analysis, it has been concluded that to stay competitive in this modern business environment marketing and sales strategies are crucial which allow business organizations to influence the attention and purchasing behaviour of customers in different groups such as consumers (B2C) and businesses (B2B). There are different types of marketing and sales strategies such as social media marketing and influencer marketing which are widely used by many leading organizations to encourage purchasing behaviour of this customer segment and further fulfill their needs and demands. While many leading organizations undertaking advantage of search engine optimization and high-performance website to fulfill the demands of businesses (B2B). These strategies are crucial for long-term growth and competitive advantage of companies which also benefit them to satisfy referring purchasing demand of customers consumers (B2C) and businesses (B2B) effectively.

References

Books and Journals

Altrad, A and et. al., 2021, June. Amazon in Business to Customers and Overcoming Obstacles. In 2021 2nd International Conference on Smart Computing and Electronic Enterprise (ICSCEE) (pp. 175-179). IEEE.

Deepak, R.K.A. and Jeyakumar, S., 2019. Marketing management. Educreation Publishing.

Diba, H., Vella, J.M. and Abratt, R., 2019. Social media influence on the B2B buying process. Journal of Business & Industrial Marketing.

Kang, J., Diao, Z. and Zanini, M.T., 2020. Business-to-business marketing responses to COVID-19 crisis: a business process perspective. Marketing Intelligence & Planning.

Kirmond, L., 2020. Localization Strategy for Business-to-Business Digital Marketing with a Focus on Industrial Metrology. In Digital and Social Media Marketing (pp. 293-297). Springer, Cham.

Kotabe, M.M. and Helsen, K., 2020. Global marketing management. John Wiley & Sons.

Mahesh, A., 2020. Does orchardist influence the volume and duration of apple harvest?. Asian Journal of Research in Marketing, 9(5), pp.16-37.

Miao, Y., Du, R., Li, J. and Westland, J.C., 2019. A two-sided matching model in the context of B2B export cross-border e-commerce. Electronic Commerce Research, 19(4), pp.841-861.

Mourtzis, D., Angelopoulos, J. and Panopoulos, N., 2021. A survey of digital B2B platforms and marketplaces for purchasing industrial product service systems: A conceptual framework. Procedia CIRP, 97, pp.331-336.

Park, S., 2020. Marketing management (Vol. 3). Seohee Academy.

Pooja, B.C., 2020. An Organization Study Report Of Apple Inc (Doctoral dissertation, CMR Institute of Technology. Bangalore).

Swani, K., Milne, G.R. and Slepchuk, A.N., 2021. Revisiting Trust and Privacy Concern in Consumers' Perceptions of Marketing Information Management Practices: Replication and Extension. Journal of Interactive Marketing, 56, pp.137-158.

The Amazon Influencer Program: A Marketing Strategy. 2021. [Online]. Available throughhttps://datahawk.co/blog/amazon-influencer-program

Ting-Jen, J., 2021. B2B Marketing Strategy–How to Build Company Presence in the Chinese Market: Case Study Unigraf Oy

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