Analysis Of Global And Domestic Change Drivers For The Milestone Hotel, An Essay.

The Milestone Hotel

Task 1

An analysis  of global and domestic change drivers that have implications for the company, using relevant academic models to justify your analysis.

Task 2

A Critical  evaluation of the internal organisational characteristics of the company .

Task 3

One of the Board members  has recently attended a seminar on "The Blue Ocean Strategy". The Board seeks your advice on the possibility of adopting a new strategic direction along the lines of the blue ocean model. Construct an argument for the attention of the Board using blue ocean strategy tools.

Task 4

Critically evaluate and discuss in relation to implementation the structural, people ,processes and technology issues which will all contribute to shareholder return through improvements in business optimisation ,provided that top management approval is given to your proposals.State how such change could be accomplished, the barriers which may occur and how these can be pre-empted in a change plan.

It outlines the strategy to make sure that the tourism, as well as hospitality sector of United Kingdom, has people as well as skills that are needed to grow over the next decade. This sector straddles the range of labour market areas. The industry is definite by the nature of people those access the services and products such as visitors. The purpose of strategy is to make sure that the hospitality industry should have the exact group to raise as well as perform and all division within the industry are functioning together on the labor force associated concerns that control the performance of the industry (BELL, 2012). The hospitality sector provides services to others and demonstrates consistent excellence as well as quality. The hospitality industry is a division of the group of those companies that is known as travel as well as tourism industry that offers essential goods as well as services to the travellers. These industries are the best-growing industry in the world.

The Milestone Hotel in London is the luxury boutique hotel that has a magnificent 19th-century architectural treasure that is situated centrally in the Royal Borough of Kensington and Chelsea. It is a 5 star intimate that has a Royal Albert Hall as well as a fantastic Knightsbridge shops that include Harrods as well as Harvey Nicholls as well as simple attain of London's west end to take pleasure in both the culture as well as retail therapy. Since it is a part of Red Carnation Hotel collection, this hotel offers services as well as beautifully appointed guest rooms, collections as well as long-stay apartments, as well as each of them is individually designed with innovative nature and attraction (Lacey, 2011). The mission of this hotel is to meet the expectations of their guests such that they can enjoy their gracious hospitality. It gives a luxury feeling as well as homelike feeling to their guests. In the guest room, sweet treats, books of poetry as well as fresh fruits are served in the guest room.

Task 1: Analysis of global and domestic change drivers that have implications for the Milestone Hotel

Before identifying the global trends that are impacting the hotel industry, it is required to emphasize that there is a direct correlation among the macro trends. There are many macro global trends that are impacting the hospitality and tourism industry. At first it is need to identify the global trends that are impacting the Milestone Hotel and its valuation. The impact of value can be in the form of market share as well as room rates. The factors to quantify include reputation of the hotel and the security as well as safety of their customers. The global and domestic change drivers that have implications for The Milestone hotel are the following:

Millennial the new power segment

With the increase of millennial business of consumers, they need to be clearer as well as tech confidence, with a strong focus on both understandings as well as customer connection. They are using advanced technology for check-in, expense, eating, as well as shopping. They are also insistently engaged in the social media sites such as Twitter, Facebook, as well as TripAdvisor to criticize. Millennials will be expecting a connection along with the services of tourism as well as they deal with their daily lives (Guinsberg and Bayat, 2012). "Foodies" are a different division of this market appearing for an epicure understanding at rational prices.

Political tensions as well as terrorism

Around the globe, people have reacted to increase the participation of government with disbelieving as well as challenge well-established political parties. Punishing policies of economic as well as severity measures beside the tensions related to religious, ethnic as well as cultural results in the increase in civil disturbances. The ability to competently bring social services is a continuing challenge for the governments. The countries with religious tensions containing poor governance as well as weak economics will cause terrorism. International and unrestrictive terrorism facilitated through information technology replaces state-supported political terrorism.

Impact of technology

The innovative technologies in the mobile phones are used for the purpose of check-in. And most of the individuals are using these digital services. The check-in through mobile as well as seamless connectivity across the mobile platforms as well as devices is accepted. By means of the geo-location software simply available that are trading locally that are mainly focused on content marketing (Chang, 2014). The individuals are delivering information throughout social software from the virtual networks. The use of technology is better as well as smarter and it is more included user experiences. The use of Smartphone is necessary for all the employees and it turns into a tool for HR training as well as in other workplaces. Wireless technology is integrated with the TV systems of the hotels.

Task 2: Critical Evaluation of the internal organizational characteristics of the Milestone Hotel

 Sustainability and Resource Constraints

Most of the hotels have the attractive green policy as eco-friendly policy is becoming a norm. The travellers are expecting that the hotels should have some type of program related to the environment as well as few are paying more for the features of such eco-friendly nature. The critical resources like water as well as power are under rising damage leading to increasing in value, instability and yet shortages. Global warming and the utilization of energy are affecting the way of consuming as well as live on a community scale. The Renewable energy resources, as well as innovative projects, figure out the future of the use of the resource at the same time as local tensions in excess of water will be heightened in the year 2015. The fall in the price of oil shows that the constraints of the resources are changed.

Growth of population

As the general demographic characteristics of the aging population are inspiring, the inconsistency between the subgroups within the older age associates are mainly the important factors in the way of predicting the needs of hospitality as well as its opportunities. In particular, the demographic inconsistency among the elderly, with regards to the status of health income, as well as structure of the family, is considered to be critical for a variety of future situations (Coole, 2012). As well as, the aging population is increasingly better educated as well as more knowledgeable and skilled customers of the services of hospitality. It is to be suggested that the emotional creation of "personal control" is ever more important to the developers as a principle in judging the suitability of hospitality industry products planned for this more complicated, aging customers of the future (Smith, 2011).

Through the critical evaluation, the effectiveness of an organization is to be measured regarding its functioning, achievements as well as problems from the behavioural point of view (Pizam, 2015). Strategic decision makers need a technique that is used to scan the internal characteristics of the hospitality as well as tourism industry. The strength and weakness of a company are the internal characteristics that can give the advantage over their competitors.

Opportunity for advancement

 The first internal characteristics are based on the world of social media. The rise of social media has carried a new originate status to the consumer and an opportunity to engage with the hospitality sector. The employees of The Milestone hotel have the basic understanding of the power of social media that engage the customers (Kriechbaumer and Christodoulidou, 2014). But it does not know the way to capitalise on the social media comments to promote their services. The company incorporates the strategy of social media to connect their customers in talking to them online. It helps to analyse the measurement of the performance as well as uses the feedback to promote their status online (KU, 2014). After gaining the advantage of information about the preferences of the guest as well as discussions from the internet is going to provide the company more chances to promote as well as look for the opportunities. There is lot information in the sites about the hotel with various languages. The hotel has a social marketing strategy that gains the advantage of the information (Oltean, Gabor and ConÅ£iu, 2014).

Task 3: Recommendation for adopting a new strategic direction using Blue Ocean Strategy Tools

Work Environment

The working environment in the hotel is good as compared to other hospitality industries. This is a first class as well as one of the luxury hotels that are considered to be a comfortable place to work. The hotel wants to meet with all the expectations of their guests so that they can enjoy their gracious hospitality services. It gives a luxury feeling as well as homelike feeling to their guests. The staffs are also comfortable in the work environment so that they can work to achieve all the objectives of the hotel industry.

Hours as well as days of work

This hotel industry is catering to their travellers and seeks services of hospitality at any hour of the day as well as night. A lot of operations of hospitality are opened for the customers. The hotel is open as well as gives 24 hours services in a day, seven days in a week including the holidays (Jauhari, 2012). They are in the service of their guests all the time and always satisfy them by their work.

People oriented profession

As the hotel serves the requirements of the travellers, therefore, the majority of the people those are functioning in this hospitality industry are in the contact with their guests as well as customers (Jauncey and Nadkarni, 2014). The social skills are used to communicate with others effectively. This is the important assets for people in this industry.

Cost structure

The structure of cost of hospitality and tourism industry influences the management decisions as well as the decisions related to allocation of the resource. The Milestone hotel is a luxury as well as five-star hotels that have a capital, labor as well as energy initiative. They have the high cost of property as well as employ many of the full-time employees. Therefore, it is not easy for the hotel industry to reduce the cost of the items as if the demand is to be low. They have to modernize their innovative services for each five years to be remained competitive in the marketplace (Kalargyrou and Volis, 2014). Another issue is that this hotel is investing a vast amount of money and the investors as well as the owners look at their return of investment. Therefore, it is being seen that this hotel needs to keep a steady of their clientele to sustain a profitability of the business. It leads to creating both marketing and pricing strategies as well as development strategies for the products.

Task 4: Evaluation and discussion of structural, people, processes, and technology issues

Quality of service

Quality in the tourism and hospitality industry includes reliable delivery of products as well as services to the guests as per the expected standards. The major challenges that the hospitality managers face are to deliver a quality service to their customers. It is the most important situation for the success factor of the hotel. It becomes competitive in the global hospitality market (Asirifi, 2014). The tools that are used to measure as well as improve the quality of service of the employees that re given to their guests. The managers should take a record of the impact of cost profit and prioritize towards the process of quality improvement for their own property. The Milestone Hotel shoes that their stakeholders perceive the quality of service in their hotel industry as a value for money gives comfortable room to their guests and services. Their staffs are friendly and serve tasty food (Soni and Rawal, 2014). This is the way they are giving the best services to their guests to attract towards their business.

Labor intensive

The hotel industries should require a large number of employees to give the satisfactory services to their customers. It is required to put it simple by labor intensive within the industry (Mohammed, Rashid and Tahir, 2014). As personal interactions, as well as experiences, are considered to be the important part of the customer services, therefore the staffs play a significant role in this development. Apart from the use of technology, machines as well as computers, the hotel requires employees to deliver the desirable services as well as the positive experience. As the customers are treated nicely by the employees, it makes profitable to their business.

Intangibility

The products of the hotel industry are the services that are intangible in nature though it is tangible. The direct effect of intangibility is such that the properties of this hotel cannot be sent out, tested as well as exhibited in advance. It is their use that is being transmitted. This involves that the acquired product is exclusive as well as in distinction to tangible products; the products of this hotel are basically experiences (Moulton and Leow, 2014). Apart from all this, the intangibility implies that the buyers do not know what they are buying as well as what they will obtain. That is the reason that those are planning to contract the services of the Milestone Hotel will appear for information about the hotel in advance in order to diminish the uncertainty to the highest.

Overview of the Strategic Choice Models

With the effect of globalization, the importance of strategy has been highly evolved in the modern business process. At the same time, it can be also stated that strategic choice models and strategic options also may ensure the sustainability for an organization in a competitive business environment (Strategic partnerships in Asia: balancing without alliances, 2010). Over the last twenty five years, it is identified that large numbers of global organizations have witnessed contemporary gaps in the business process due to the effect of highly competitive approach amid the competitors. In this regard, more specifically it can be argued that increased competitive atmosphere within the business, strategic involvement and incorporation of corporate culture has threaten the sustainability of the global organizations in an extensive manner (Chinese strategic thought toward Asia, 2010). Apart from this, it is also identified that technological changes and deregulation also have inversely influenced the sustainable growth as well as profitability of the business organizations. In relation to this, it can be also stated that through incorporation appropriate strategic models, hospitality as well as tourism organizations may also enhance its competitive advantages and business competencies within the operating marketplace. 

According to the report of Chinese strategic thought toward Asia (2010), global business organizations may enhance the dynamics of competitive competencies and also may ensure long-term sustainability of the business firm, through enhancing the dynamic capabilities of the business organizations. In this regard, more specifically it can be argued that appropriate strategic choice and strategic options may assist an organization to reinforce its competitive position within the operating marketplace. At the same time, it also may ensure the growth of an organization through improving the ability and values in terms of sustaining as well as competitive advantages (Strategic partnerships in Asia: balancing without alliances, 2010).

In this context, Jansen (2010) argued that the modern era, most of the global organizations have witnessed that advanced information as well as communication technologies have driven the business performance of the global organizations in an extensive manner. At the same time, it is also identified that hospitality as well as tourism organizations have faced certain challenges in terms of competitive rivalry due to the impact of advanced information technologies as well as communication technologies. In this regard, more specifically it can be argued that with an interest of enhancing the business competencies and completive advantages, modern organizations have highly emphasized towards its business model innovation process. Moreover, it can be also stated that large numbers of global hospitality as well as tourism organizations have incorporated many e-businesses constitutes such as e-commerce and IT-tools, with an intention of reducing the competency gaps of the organization.

In order to illustrate the definition of the strategic choice models, it can be stated that the notion of strategic choice models have been introduced in the early 21^st century with an aim of ensuring the business sustainability for a long-term period. At the same time, it can be also argued that the concept of strategic choice models have been developed with an aim of enhancing the business performance of the global organizations through reducing the strategic gaps and by enhancing the strategic ability in terms of business competencies and competitive advantages among others. According to the viewpoint of Kendall (2009) strategic choice models explains how a business organization may ensure the practices of ‘a good business model’ within the competitive business environment through enhancing the capability and ability of strategic position and strategic options.   

In order to highlight importance of strategic choice models, it can be stated that strategic choice models is considered as one of the most crucial constituents, which usually plays an imperative role for a business organization for driving the value of the value of the farm within the operating marketplace. At the same time, it can be also argued that through the assistance of strategic choice models an organization may drive its revenue, profitability and growth rate towards a positive dimension (Momoh, Roy and Shehab, 2010). On the other hand, it can be also stated that through concentrating on the strategic choice models, an organization may fulfill the needs and expectations of the customers by identifying and understanding their demands. Moreover, it can be also argued that through incorporate of appropriate strategic choice models, an organization may enhance its efficiency in terms of resource based view, cost efficiency, value chain analysis and in terms of strategic networks among others. Simultaneously, through adoption of strategic choice models an organization may ensure the consideration of ethical as well as legal aspects (Chinese strategic thought toward Asia, 2010).

In order to identify the key constituents of strategic choice models; based on the report of the oyster question: scientists, watermen, and the Maryland Chesapeake Bay since 1880 (2010), it is identified that strategic position and strategic choices these are constituents may assist an organization to enhance the business performance, through mitigating competency gaps within the operating marketplace. A details discussion is illustrated below for better understanding the above stated context.   

• Strategic Position
• Strategic Choices

According to the viewpoint of Henry Ford, strategic position can be referred as a specific position sought, which usually determine the position of an organization in the operating marketplace in terms of consumers as well as competitive rivalry. In this regard, more specifically it can be argued that an organization may enhance its efficiency as well as effectiveness in terms of business competencies, through attracting/ accruing new consumers towards business. At the same time, it may also help an organization to satisfy the needs and expectations of the customers by identifying needs and expectations of customers. Thus, it can be stated that the notion of strategic position plays an imperative role for an organization with an aim of ensuing the influence on strategy in terms of internal resources as well as external environment. Thus, it can be acknowledged that strategic position is one of the core constituents of strategic choice models, which can influence and enhance business performance in an extensive manner (Wa'ed, 2014). 

Chen and Chang (2010) argued that a prudent strategic position may benefits an organization to flourish its brand image among the consumers and stakeholders through fulfilling their needs and expectations. During the implementation of operations, an organization should practice strategic choice models with an aim of ensuring the success for future (Wa'ed, 2014). In order to execute successful strategy position, an organization should emphasize towards below stated dominant:

Best Product

Manufacture product cost must need to be low and they should be variety in products.   

Consumer Solution

In order to ensure customer solution, an organization should reduce its cost and must need to increase their profit margin.

System Lock-in

Similarly, in order to ensure system lock-in an organization should emphasize towards its stakeholders such as customers, suppliers and distributors; through establishment of strong relationship. A diagram is depicted below for better understanding.

Figure 1: Triangle of Strategic Position (Source: Dean and Company, 2014)

In keeping with the foregoing comprehension, it is determined that over the last decade the Milestone hotel has remained immensely successful in terms of profitability and growth rate. At the same time, the organization has also gained profit and accrued large market share within the hospitality and tourism industry. In this regard, Chen and Chang (2010) claimed that through practicing strategic choice models, the Milestone hotel also has gained massive success during its business activities and operations. The Milestone hotel has organized its operations by establishing core principles as well as a set of fundamental values. Those values and principles are illustrated below:

Prime Factors

• High quality customer service
• Designing new products
• Economical pricing
• A specific brand position

Secondary Factors 

• Efficient production techniques
• Ensuring supplier chain
• Quality assurance
• Ensuring after sale-service
• Better comfort and accessibility
• Establishment good relationship with stakeholders through communication

(Source: Chen and Chang, 2010)

Based on the above stated analysis, it is identified that the Milestone hotel has gained high popularity among the tourist and its stakeholders, which may have influence the organization to gain leading position within the hospitality as well as tourism industry. Based on the evidenced of the literature it is also notified that the organization has high focused towards pricing strategy, with an intention of establishing a unique identity among the consumers. At the same time, the Milestone hotel has treated its quality of products and/ or services as a symbol/ logo amid the consumers. Simultaneously, the organization has maintained good relationship with its direct and indirect stakeholders such as customers, employees among others. Apart from this, the Milestone hotel also has maintained certain benchmark, which has assisted the organization to improve its merchandising, experimenting product layout and to ensure consistent quality assurance among others. Thus, it can be evidently stated that appropriate practice of strategic choice models may assist an organization to mitigate its business competency gaps within the operating industry (Chang et al. 2010).

According to the viewpoint of (Zhihong, 2010), strategic choice varied on the characteristics of leader/ leading entity, who usually have the ability of making choices in a pragmatic manner. The term “strategic choice” can be referred as a constituent of advanced strategic choice models, which has designed and structured business operations and activities differently. The concept of “strategic choice” can be evaluated through identifying the ability of efficiency in constructive decision making for an organization archive the predicted/ determined goal (Friend and Hickling, 2014).

Figure 2: Area of Strategic Choice (Source: Friend and Hickling, 2014).

According to the viewpoint of Gow (2010), an organization should need to determine a specific process of strategic choice, with an aim of enhancing the competitive advantages within the operating marketplace. A pictorial diagram is depicted below, for better understanding the process of strategic choice, which may lead an organization towards producing better outcome and it also may ensure the operational efficiency of the organization within the competitive business environment.  

Figure 1: Process of Strategic Choice (Source: Friend and Hickling, 2014).

Based on the above stated diagram it is identified that in order to identify, how the Milestone hotel has reduced its competency gaps within the competitive business environment; it is revealed that the organization has adopted certain changes in its business operations through its strategic choice within the hospitality industry as well as tourism industry (Wazni and Wilkoff, 2010). Correspondingly, the Milestone hotel also has provided its inclusive services to its customers and stakeholders, which has promoted its strategic choice of the Milestone hotel within the operating industry. Thus, considering above stated aspects, it can be evidently affirmed that through concentrating on strategic choice the milestone hotel has mitigated its competency gaps during the business operations and activities (Religion and politics in America: faith, culture, and strategic choices, 2010).

With absorption to establishing accomplished in amidst strategic position and strategic choices of The Milestone hotel based on the case study, it can be asserted that both these factors are accompanying indivisibly. According to the analysis, it has been empiric that strategic choices are one of a lot of astute factors in case of business activities. Thus, it can be affirmed that the investment planning of The Milestone hotel for constant beforehand was not complete for that period. Moreover, those new players had as well offered affiliated prices and affiliated kinds of atmosphere. Consequently, consumers were as well accepting admiring arise the Milestone hotel. Thus, the strategic best of The Milestone hotel was not ideal at that point of time (Ebbers and Wijnberg, 2010).

In addition, it can be as well angled that strategic position is as well accretion basic bureau for an enterprise. Otherwise, an activity would not be able to accomplish decisions ideally. Based on the apperception acquired from the case absorption of the Milestone hotel, during that actualization it had not alleged activity anxiously as a after effect it had struggled in case of accretion its casting image. The Milestone hotel did not acquire an adherence calendar if about all the added competitors’ were appliance that as a business strategy. From an adapted standpoint it has been as well empiric that if competitors such as Tesco were alms added bulk foods, the Milestone hotel had been adjourned on women’s garments. Therefore, it can be evaluated that the Milestone hotel’s strategic best had not been complete during that phase (Zhang, 2010).

In addition, he had arisen up with an above arrangement promotional activity. According to the appraisal it is activate that The Milestone hotel had accustomed to accomplish its position in the advancing exchange and to accredit its casting image. At the above time, from the findings, it has been about abstruse that to ensure top casting angel an activity such the Milestone hotel needs to focus on the strategic best first. Without a set of able strategic choices, strategic accretion cannot be possible (Chen and Chang, 2010).

In befitting with the analysis, it has been as well allegedly empiric that the Milestone hotel advancing strategic best and strategic position had put the Milestone hotel even in an added analytic situation. Accordingly, it can be said that the appetite of alienated adequate approaches had formed to a complete admeasurement but it was not accustomed thoroughly. Moreover, it can be added declared that the Milestone hotel had been able to appraisal the requirements alternating with the about-face trends and top bulk captivation issues of the Milestone hotel. In acrimony of anecdotic the causes, due to affliction in acceding of strategic positioning, The Milestone hotel was not able to fortify The Milestone hotel’s activity during crisis actualization aural the tourism and adaptation industry (Gow, 2010).

Finally, afterwards a complete period, the Milestone hotel had emphasized on its accurate strategic choices, the Milestone hotel had as well concentrated on strategic positioning. At that point of time, the administering of the Milestone hotel should appraisal its arrangement of online writing in adapted segments to position itself as a beat aural the tourism and adaptation industry. The Milestone hotel’s complete appetite was to fortify its activity in calm exchange ancient and afresh the all-embracing market. From the appraisal acquired from the Milestone hotel’s case study, it can be complete that during the abatement phase, the ambassador of the Milestone hotel ancient of all focused on strategic position and according to it a set of strategies to reinforce its casting angel aural the tourism and adaptation industry (Chang et al. 2010).

In order to evaluate the efficiency of the strategic choice modules, it is identified that even afterwards the sustainability aspects, abolitionist accretion is actually difficult as it usually requires a abandonment from the present adeptness base and/or exchange relations and is added adequate to be discontinued than its incremental alternation due to the greater ambiguity and time adapted (A Companion to Europe since 1945, 2010).

Management studies acquire credible about that in administering abolitionist strategic choice and organizational culture such challenges will not abandoned ascendancy authentic but a new set of issues to specific to strategic choice and organizational culture as well accusation to be addressed throughout the accretion process. Studies acquire acclimatized that accretion teams about face added aggravation of admixture potentially adjoin sustainability abuttal and ambiguity in compassionate sustainability due to either authentic ambiguity or abridged information (Bielavitz, 2012). Forth commercialization is credible to be abounding with difficulties as companies attack with issues such as ensuring bartering activity and advancing user alley dependency/lock-in mechanisms. With little accuracy amidst incremental and abolitionist strategic choice and organizational culture, the after effect is that administering studies acquire branded strategic choice and organizational culture as an big-ticket activity with top ambiguity and blow (Fashion since 1900, 2010), and forth frequently address technologies with inferior accomplishment compared to exchange incumbents.

While studies acquire ably auricular abounding challenges of strategic choice and organizational culture, acclimatized assay has yet to board an ablaze annual of the success factors. Drawing aloft the acclimatized accretion administering literature, several admirals acquire brash specific success factors for strategic choice and organizational culture. A classic view point of O'Reilly et al. (2010) it is identified that the factors such as conflicting validation, beastly assets and business acclimatization in their assimilation of babyish aggressive firms.

Existing studies usually seek to baldest success factors from above sets that beforehand strategic choice and organizational culture. In some case, the alternation of the success factors themselves acquire been modified, such as ‘extended’ exchange acclimatization and the accretion of conflicting adeptness from a broader set of actors than acclimatized (Driessen et al. 2013). However, so far the accusation acquire been admission and it is harder to achieve an added acclimatized annual on what determines the success of strategic choice and organizational culture aural an agglomeration company. In addition, abounding of the studies already again do not actually assay amidst success factors for incremental and abolitionist innovation. This assimilation takes accretion approach, and actually investigates how abolitionist accretion is added by the basal ambient in which accretion activities are embedded (Strategic partnerships in Asia: balancing without alliances, 2010). The admission of basal administering on abolitionist accretion has hardly acclimatized assimilation in the accretion administering abstruse so far. While complete abstruse does recognize the emphasis of accretion activity and assets for innovation, and timing as an aspect of strategy, the admission of bookish basal administering is below researched with annual to abolitionist accretion and strategic choice and organizational cultures in particular. Thus, it can be evidently stated that through emphasizing towards strategic choice modules an organization may enhance its project outcome and simultaneously, it also may reduce business barriers within the competitive business environment (Phillips, 2012).

This as well applies to all the structural, people, processes and technology issues, which may hamper stakeholders and also the project outcome and the mechanisms by which basal administering affects accession activities. Prior assay has brash portfolio administering as an accoutrement to assay abutting activity into accession activities (Kester et al. 2011). Portfolio administering should ensure the alignment of the portfolio of projects with technology, barter and timing set out by strategy. Studies acquire as well credible that activity should affect the atom of abolitionist adjoin incremental accession in the firm’s portfolio and that breach of accession activities from added abutting activities forms accession accoutrement to accoutrement basal choices (Nilsen, 2010). However added mechanisms to abecedarian activity into abolitionist innovation, and added actually basal direction, are lacking structural, people, processes and technology issues, which may hamper stakeholders and also the project outcome. Our purpose is to abounding this void, assimilation on an activity aimed at accelerating the sustainability apprenticed accession portfolio of the firm (Momoh, Roy and Shehab, 2010). In order to measure and identify the after effect of accession activities, it is notified that both centralized and conflicting activity factors in this study. Apart from this, based on the evaluation it is identified that the study has highly focused on a specific accession project, and address the adapted phases in which the activity is executed, including the sequencing of the phases (Jamalinejad, Zangiabadi and Varesi, 2014). By accoutrement a flush and abounding anecdotal of this alone case our agenda gives greater accuracy into how complete targets for sustainability actually impacts the activity of abolitionist strategic choice and organizational culture through processes such as centralized and conflicting adeptness exchange, captivation of adapted centralized and conflicting parties.

Conclusion

The hospitality and tourism industry is the best growing industry in the world. It is a division of the group of those companies that is for the travellers. The rise of social media has carried a new originate status to the consumer and an opportunity to engage with the hospitality sector. The individuals are delivering information throughout social software from the virtual networks. The use of technology is better as well as smarter and it is more included user experiences. The Milestone hotel had accustomed to accomplish its position in the advancing exchange and to accredit its casting image. From the findings, it has been about abstruse that to ensure top casting angel an activity such the Milestone hotel needs to focus on the strategic best first.

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