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Political Factors

The success of a company depends heavily upon its strategic management. This mainly elucidates the fact that in order for a company to flourish and succeed in his designated industry, strategic management is extremely imperative (Schilling and Shankar 2019). This also brings to light the fact that for a company to successfully conduct its business and remain relevant among its customer base, they must plan strategically so as to not only cater to the requirements of their customer base but also flourish in their chosen industry. This also elaborates that for a company to flourish in its designated industry and adhere to the latest trends, they must strategically plan their overall activities so that they can not only flourish in their industry but also create a brand recognition for themselves (Carayannis 2020).

The following paper strives to express how Kasemann Cheese Company can eventually remain relevant among its customer base in the future. This mainly suggests that the paper will present a macro and micro environmental analysis of the organisation. In addition to this, the paper would also discuss the key success factors of the industry that the company belongs to along with an assessment of the competition that it faces. Finally, the paper will also present strategic and competitive challenges that the company faces that are aligned with its competitive strengths.

This mainly brings to light the fact that the company must adhere to the political factors of the country. This suggests that since the cheese company is a small business in Australia, in order to remain relevant in its industry it has to expand to newer markets (Perera 2017). In order to do this the company must ensure that it follows the political factors of the industry it is based in. This means that the company will not only adhere to the political rules and regulations of its new market but will also make sure that it follows them closely so that it can conduct its business ethically.

This mainly illuminates the idea that the company must adhere to the economic trends of the industry it is based in. In regards to Kasemann Cheese Company the company must ensure that it is aware of all the economic trends within its designated industry so that it cannot only flourish but remain relevant among its designated customers (Nandonde 2019). This includes focusing on the prices of products within the industry along with inflation rates.

This mainly lays emphasis on the fact that the cheese company will also focus on the social factors that are prevalent within its industry. This illuminates the idea that in order to flourish in its designated purpose, the company must ensure that it not only caters to the social factors prevalent in the industry but must also ensure that it follows them religiously (Savchenko et al 2021). This means that Kasemann Cheese Company will focus on adhering to the norms of its society. This means that the company will not only pay attention to the customer trends within the society but will also ensure that it follows them so as to attract its customers and earn lucratively from them.

Economic Factors

It is imperative to note that evolution is an inevitable concept. This illuminates the idea that the company must ensure that it follows the latest technological trends within the industry so that it cannot only beat its competitors but also remain relevant among its targeted customer base. This illuminates the idea that the company will strive to implement the latest technological innovations within its functioning. This will not only help the company to conduct its business in a new and innovative way but will also allow it to flourish in its designated purpose as it will earn lucratively when compared to its competitors.

This mainly suggests that the company will ensure that it contributes to the environment that it is based in. In regards to the dairy industry, the company deals with animals on the daily. This lays reference to the fact that the milk received from animals is what the company uses to make its premium level cheese. Therefore, it must not only contribute to the betterment of its environment but must also ensure that it will take care of animal welfare. This means that Kasemann Cheese Company must commit to sustainably sourcing their ingredients. In addition to this, they must also work for animal welfare (Anwar et al 2022). This will not only enable the company to be environmentally conscious and sound but will also allow it to conduct its business in an ethical and sustainable way.

This evidently lays reference to the fact that the company will ensure that it follows all the laws and regulations set upon its industry so that it can conduct its business in a lawful and ethical manner. This illuminates the idea that Kasemann Cheese Company will not only adhere to the laws and regulations that have been placed in the country and industry that it functions out of but will also make it a point to follow all the regulations set upon its industry so that they can conduct their business in an ethical manner (Parra-López et al 2022). This will not only enable the company to be lawfully given the right to conduct its business but will also enable it to flourish in its overall purpose.

Kasemann Cheese Company

Nestle

Fonterra

CPM Matrix

Key Success Factors

Weight

Rating

Weighted Score

Rating

Weighted Score

Rating

Weighted Score

Product Quality

10

5

50

5

50

5

50

Price Competitiveness

8

3

24

5

40

5

40

Management

6

2

12

4

24

3

18

Financial Position

7

3

21

5

35

3

21

Customer Loyalty

10

3

30

5

50

4

40

Global Expansion

6

1

6

5

30

4

24

Market Share

7

2

14

4

28

5

35

Product Capacity

9

4

36

3

27

4

36

Total

193

284

264

The ratings for the companies have been ranged between 1 to 5, where a score of 5 is the highest while 1 is the lowest. 

Competitive Rivalry

Power of suppliers

Power of buyers

Threat of substitution

Threat of new entrants

This is high for the company since it faces competitors such as Nestle and Fonterra

This is low since the cheese industry has a number of different suppliers to get supplies from

The power of buyers is extremely high since they have a variety of different brands to choose from

In regards to the cheese industry, this is high as well since it is easier for competitor companies to replicate the product and sell it for a cheaper price

Threat of new entrants is high since new companies keep entering the market with advanced technology to innovatively serve the product to the customer base

In regards to Kasemann Cheese Company, the strength factors not only include the company’s premium quality cheese but also include the uniqueness of its product which is a traditional Dutch style cheese (Vlados 2019). This is a strength factor since the product is hard to replicate and is traditional in its creation.

The weakness factors of the company include the weakening taste of its quality cheese due to soil, climate and pasture quality problems (Puyt et al 2020). In addition to this, another weakness of the company includes its weakening demand since people have turned to lower priced cheeses found in departmental stores and grocers.

Social Factors

The company does not only face opportunities in regards to expanding its company into newer locations but it also faces the opportunity of expanding its product range. This mainly suggests that the companies in a position to expand itself to newer markets while also elaborating its product range so that it can cater to a wider range of customers (Amiri et al 2018).

The company faces two major threats in its conduction of business. The first being that it is losing customers to bigger companies that create a vast amount of product for a vast number of people (Sarsby 2016). This mainly suggests that the company faces threats from bigger companies who cater to a wider range of customers by providing them less traditionally made cheese at a lower price. In addition to this, the company also faces threats from its industry in regards to climate change which can affect its sourcing of ingredients.

 This mainly lays emphasis on the fact that the dairy industry of Australia has certain success factors that the company must adhere to in order to ensure its own success. The first success factor prevalent in the industry is to ensure the taste and texture of the cheese. This means that companies within this industry must implement innovative tactics to not only elevate the taste of their products but also its texture so that they can appeal to a wider range of customers and evidently flourish in their purpose. In regards to this factor, Kasemann Cheese Company, chooses to implement new technologies that will allow it to expand its taste palette in terms of cheese. This mainly suggests that the company will enlist the help of new technologies within its functioning so that it cannot only focus on its texture of product but as well as its taste. Another success factor for the industry includes animal welfare. This mainly suggests that since the company conducts its business with raw products that are taken directly from animals, it must ensure that they contribute to its overall benefit and welfare. In regards to this success factor, the company not only chooses to contribute to the betterment of animals but has also taken the responsibility of funding several animal welfare charities. This mainly suggests that the company takes its role in animal welfare seriously and hence strives to contribute to necessary causes that will enable animal welfare and eventually contribute to their betterment. Finally, another success factor of the industry includes eco-friendly production and waste management. This mainly suggests that the companies within this industry must not only focus on making their products but must also lay emphasis on their waste management protocols along with eco-friendly production practises. In order to succeed in these success factors, the company has chosen to sustainably create its product. This mainly suggests that the company eventually plans on implementing solar power equipped factory machines so that it can create its products while caring about the environment. In addition to this, the company also focuses on managing its waste through ensuring that it creates less waste and also recycles responsibly. This allows Kasemann Cheese Company to not only adhere to the success factors prevalent in its designated industry but also enables it to flourish in its overall purpose.

Technological factors

In addition to this, it is also imperative to note that in regards to competing within this industry, small businesses that create unique products such as traditional cheese, face a hard time when it comes to competing with bigger companies such as Nestle and Fonterra.  This illuminates the fact that in order for small businesses to survive in this industry, where big companies cater to a wider range of customers, the smaller companies cater to their customers and expand their world market through their unique products. This means that while nestle and Fonterra cater to a wider range of customers and create cheese that can be sold at a lower price, smaller businesses cater to a smaller range of customers but provide them with traditionally made unique products such as Dutch style cheese which also acts as its USP.

Industry

External Factors

Industry Response

Key Success Factor moving forward

Dairy Industry

Technological Factor

The company should implement new technology so as to focus on the enhanced product quality of the cheese

Enhanced product quality

Social Factor

This means that the company should contribute to various charitable organisations that work for the benefit of animal welfare and must also work with those suppliers who follow a similar ethical code

Animal Welfare

Environmental Factor

This means that the company should focus on contributing the betterment of the environment it functions out of

Waste management and eco-friendly production

In regards to strategic challenges, the company, due to its poor performance till the year 2012, faces the challenge of executing its success factor plans. This mainly suggests that the company has not been able to provide its customer base with any new products till the year 2012. In order to flourish once again in its designated industry, the company must ensure that it conducts its business with a smooth functionality (Nguyen et al 2017). This means that in terms of planning the products and creating them and executing them, the company must ensure that it not only delegates the tasks clearly but also executes them with perfect alignment. Therefore, one of the biggest strategic challenges that the company is bound to face is in regards to executing its plans. Furthermore, it is also imperative to note that the company faces the strategic challenge of maintaining sustainability in all its functions. This mainly suggests that the company has to undergo several issues before sustainably sourcing its raw material and conducting its business (Ratten and Dana 2017). This mainly suggests that since the company has not made much sale till the year 2012, it is difficult for it to implement new technological innovations within its functioning. This is why sustainable ventures and sustainable sourcing of its ingredients seem slightly difficult for the company to get through. This means that the company will have to plan its expenses accurately so that it cannot only implement the various technological trends within the market but also conduct its business in an ethical and sustainable manner (Wales and Kolver 2017). Finally, in terms of competitive challenges, the company faces the most common competitive challenge which is to keep up with its competitors. This means that for a small business company, the company faces challenges in keeping up with other companies within the industry such as Nestle and Fonterra. This is because these companies are not only big budgeted in terms of their funding but have also created a certain brand recognition for themselves (Liao and Tsai 2019). This means that customers are more than likely to trust these brands and purchase their products. This is a challenge for the company since Kasemann Cheese Company is a small business and has the availability of attracting its customers on the basis of its product. This means that the company faces challenges in keeping up with bigger companies such as Nestle and Fonterra who create bulk products for a vast range of customers.

Conclusion

 In conclusion, it is evident that strategic management plays a key role in the development of a company. The above paper discusses a SWOT and PESTEL analysis of the industry as well as Kasemann Cheese Company so as to analyse their external and internal environment.  In addition to this, the above paper also discusses the key success factors that are prevalent within the industry and how the company chooses to achieve them.

References

AlMarwani, M., 2020. Pedagogical potential of SWOT analysis: An approach to teaching critical thinking. Thinking Skills and Creativity, 38, p.100741.

Amiri, M., Hosseini Dehshiri, S.J. and Yousefi Hanoomarvar, A., 2018. Determining the optimal combination of larg supply chain strategies using SWOT analysis, multi-criteria decision-making techniques and game theory. Industrial Management Journal, 10(2), pp.221-246.

Anwar, M.J., Gill, A.Q., Fitzgibbon, A.D. and Gull, I., 2022. PESTLE+ risk analysis model to assess pandemic preparedness of digital ecosystems. Security and Privacy, 5(1), p.e187.

Carayannis, E.G. ed., 2020. Encyclopedia of creativity, invention, innovation and entrepreneurship. Cham: Springer International Publishing.

Liao, Y.C. and Tsai, K.H., 2019. Innovation intensity, creativity enhancement, and eco?innovation strategy: T he roles of customer demand and environmental regulation. Business Strategy and the Environment, 28(2), pp.316-326.

Nandonde, F.A., 2019. A PESTLE analysis of international retailing in the East African Community. Global Business and Organizational Excellence, 38(4), pp.54-61.

Nguyen, T.T., Bowman, P.J., Haile-Mariam, M., Nieuwhof, G.J., Hayes, B.J. and Pryce, J.E., 2017. Implementation of a breeding value for heat tolerance in Australian dairy cattle. Journal of dairy science, 100(9), pp.7362-7367.

Parra-López, C., Reina-Usuga, L., Carmona-Torres, C., Sayadi, S. and Klerkx, L., 2021. Digital transformation of the agrifood system: Quantifying the conditioning factors to inform policy planning in the olive sector. Land Use Policy, 108, p.105537.

Perera, R., 2017. The PESTLE analysis. Nerdynaut.

Puyt, R., Lie, F.B., De Graaf, F.J. and Wilderom, C.P., 2020. Origins of SWOT analysis. In Academy of Management Proceedings (Vol. 2020, No. 1, p. 17416). Briarcliff Manor, NY 10510: Academy of Management.

Puyt, R., Lie, F.B., De Graaf, F.J. and Wilderom, C.P., 2020. Origins of SWOT analysis. In Academy of Management Proceedings (Vol. 2020, No. 1, p. 17416). Briarcliff Manor, NY 10510: Academy of Management.

Ratten, V. and Dana, L.P., 2017. Sustainable entrepreneurship, family farms and the dairy industry. International Journal of Social Ecology and Sustainable Development (IJSESD), 8(3), pp.114-129.

Sarsby, A., 2016. SWOT analysis. Lulu. com.

Savchenko, O.M., Fleming, P.M. and Zambito, K., 2021. The Future of Four Creeks Farm: Scale-Up, Diversify, or Exit?. Applied Economics Teaching Resources (AETR), 3(2), pp.26-38.

Schilling, M.A. and Shankar, R., 2019. Strategic management of technological innovation. McGraw-Hill Education.

Vlados, C., 2019. On a correlative and evolutionary SWOT analysis. Journal of Strategy and Management.

Wales, W.J. and Kolver, E.S., 2017. Challenges of feeding dairy cows in Australia and New Zealand. Animal Production Science, 57(7), pp.1366-1383.

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