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MKTG 716 Marketing Management

tag 0 Download 4 Pages / 997 Words tag 28-06-2021
  • Course Code: MKTG716
  • University: Centennial College
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  • Country: Canada

Question:

Pick a product or brand of your own choosing that is sold in your geographical area. From an examination of any marketing materials (advertising, packaging, website, for example) and reflecting the 4P’s of marketing, construct a value proposition for it. Do as much research as you can on the produce or brand in order to get a good feel for how the brand has evolved and where it is heading. In this case, you can choose Malta Guinness as the product
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