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MNGT5251-Connexia Case Study Analysis

tag 0 Download 10 Pages / 2,251 Words tag 18-09-2020

Question:

Connexia Case Analysis

Case Study Goals:

1.Understand the role of governments when entering into new markets
2.Apply cultural considerations in adapting a global brand to a local context
3.Critically assess marketing implementation strategies.
4.Identify potential country markets that match with a company’s core competencies.
5.Demonstrate critical thinking and effective writing skills consistent with a 400-level college course
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