$20 Bonus + 25% OFF
Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!

Questions :

1. Describe the strategic and ethical choices specific to Smart Mart.
2. Engage issues under conditions of strategy implementation and evaluation.
3. Apply relevant tools and techniques of strategic analysis for Smart Mart.
4. Apply principles of decision-making under conditions of uncertainty.
5. Justify or substantiate strategic choices, decisions, or intent.
6. Recommend a course of action for Smart Mart.

Answers :

1.0 The strategic Choices of Smart Mart

Based on the case study and simulation data, it can be clearly understood that SmartMart has grown rapidly over last few years, and has created its own position in the segment of organic food market. Its rapid growth is reflected by stores which are more than thousand spread across various countries, along with numerous partners, and suppliers to support the business. Low cost of brand merchandise has enabled SmartMart in a major way, as it has become its one of the major strengths further strengthening its rebate based retailing strategy (Alstete, 2013, pp.110-111).  However, one must not misunderstand this strategy as the core focus of SmartMart, as SmartMart’s strategy is more than selling on low cost. One of the key strategy decisions to setup stores near to distribution facility has enabled SmartMart to control its operational cost low, and always maintain the stock at an optimum level.  

The core idea behind the entire distribution system of SmartMart is based on the concept of tight control over supply chain for the stores. Due, to location of distribution centers in vicinity (around a day’s drive) has ensured that there is always a quick circulation and replication of the stock, and always has an optimum stock level in the stores (Aras, G., & Crowther, 2012). It is important to understand that tight integration of entire distribution network with the stores, has ensured rapid growth of SmartMart as brand, however its focus on stock administration has also helped the brand to grow rapidly, and enabled it to have an efficient store planning in terms of space utilization to an efficient level.


2.0 Strategy Implementation

One important aspect of SmartMart’s strategy implementation is the focus on reduction in store level speculations and assumptions, and further focus on e-business, despite of the stagnating sales and drop in the store movement across locations in United States (Brandenburger & Vinokurova, 2012, pp.286-287). This is clearly reflected by the fact that recently organization trimmed down its expected growth rate from 5% to 3% which indicates the drop in future evaluation of the company. However, CEO of the organization has maintained its stand on the fact that in a situation if there is change in the market environment, then his organization is flexible enough to adapt its business strategy to handle that change. Apart from its specific focus on boosting sales through online channel, SmartMart has also identified certain stores where certain improvements are needed, important to note is that these stores are the one which have reported flat sales over consecutive six quarters. In order to improve sales in such stores, following are the strategies:

2.1 Focus on customer experience

Customer experience is an important aspect which can make or break a business organization. In this regard, based on case study of SmartMart it can clearly seen that long checkout lines is one major factor which might impact the overall customer experience. In order to address such issue, SmartMart store management need to open more checkout lines, especially during peak festive seasons such Christmas (Erickson et al, 2012). Additionally SmartMart can also focus on boosting its human resource level, so that additional people can be used to quicken up the services offered to customers, and also it wants to evaluate response these associate give to customer through innovate programs such as ‘Mystery customer’ program.

2.2 Competing competitors on pricing strategy

Application called Saving Catcher is an innovation from SmartMart, through which it has empowered its customers to compare and contrast the price of various products, and amount of money they will be able to save on each shopping trip. In a way, it has enabled SmartMart to offer discounts indirectly to its customers, which customers have appreciated over a period of time. This strategy has enabled SmartMart to compete with its competitors on the basis of pricing strategy (Iacob et al, 2012).


3.0 Strategic Analysis for SmartMart

SmartMart is an organic food retailer, with its focus on organic food items being the main differentiator. According to case study and CEO of SmartMart it is clearly mentioned, that SmartMart has always maintained its focus on not only achieving profitability, but also ensuring that it contributes to health environment. One major unique selling proposition for SmartMart is its brand value, and support from stakeholders. Major part of the customer base is formed by the customers who are from affluent part of the society, since pricing of organic food is relatively higher than the normal food items (Computing Conference, 2012). Three core aspects of SmartArt strategy are follows:

  • Focus on creating value for its stakeholders
  • Amplification of the value for the customers and stakeholders
  • Porter’s five force model for stakeholder investigation

These aspects are in alignment with the values, mission and objectives of SmartMart as an organization (Ireland et al, 2011).

SWOT Analysis: SWOT analysis is a tool for strategic analysis which helps in identifying, strength, weakness, opportunity and threat for the organisation being analysed (Peters, 2013).

In case of SmartMart following is its SWOT analysis


  • Uniqueness of organic food products in market.
  • Strong brand value in the market
  • Loyal customer base (Laszlo & Zhexembayeva, 2011).



  • Relatively, high cost of the food products compared to non-organic food items.
  • Lack of marketing efforts
  • Lack of new stores in key locations



  • Increasing awareness about organic food products has provided ample opportunity for SmartMart to market and push its product to larger customer base.


  • High level of adulteration has forced people towards organic foods.
  • Focus on new avenues such as bio-fuels etc.


  • Currently, threat from any alternative brand is relatively less.
  • High cost of product, impacts the overall profit margin of the product.
  • Rising rentals of stores might increase the overall operational cost of the products.


Based on the above SWOT analysis it can be understood, that SmartMart has clear advantage in the market of organic food, and considering the fact that SmartMart is further focusing on diversification in different markets such as bio-fuels etc. it definitely has a positive future ahead (Brandenburger & Vinokurova, 2012). However, it is also important to understand that SmartMart should also maintain its focus on consolidation of its leadership position in the market of organic food; this will ensure that any potential new competitor finds competing with SmartMart extremely difficult (Iacob et al, 2012).

Based on Porter’s five market force model, it can be said for SmartMart that it has medium threat from suppliers, as they do not have much options in terms of a procurer who might procure their organic food products (Johnson et al, 2011). Similarly, from buyers/customers also SmartMart has medium threat mainly due to the fact that there are hardly any organic food retailers who specialises in this segment, hence buyers/customer do not have much choice. However, SmartMart does have high threat from new entrants and substitute products. With rise in awareness about organic food, people are now willing to spend extra amount of money on getting organic food item, that is why, there are many small and big food retailers who might be interested or are already in the process of setting up organic food retail chain (Laszlo et al, 2011). That is why, over a period of time, SmartMart will definitely have substantial amount of competitor. In order to tackle this potential situation, SmartMart should focus on cementing its position as leader in the organic food market to a level, where any new entrant in the market finds it extremely difficult to challenge the dominance of the organisation.

4.0 Strategic alternatives for SmartMart

4.1 Focus on improvement in efficiency and store productivity

On paper, opening new stores for SmartMart might appear to be a lucrative and justified strategy. However in current situation of the organization, management of SmartMart should focus more on consolidating its existing market position and improving the overall store productivity and efficiency. New stores opened without control on current stores will only result into additional capital expenditure for the organization which is not a good strategy. In order to improve the productivity, SmartMart operations team can focus on store renovation, and scaling most profitable stores from level of store to superstore (Lei & Slocum, 2013). This will enable SmartMart to offer wide variety of products apart from its core organic food products, which will enable to attract more customers for its business. Increasing the range of items offered to customers will improve customer footfall in stores, and will further boost the profitability of the store.


4.2 Acquiring new smaller stores

Merger and acquisition is an important alternative strategy which SmartMart can opt for. SmartMart can identify stores which are in similar line of business and can be acquired (Peters, 2013).  This will ensure that SmartMart captures further market share without investing much capital to setup new stores. Acquisition strategy will enable the organization to strengthen its market position and will boost its reach various parts of country where it is yet to reach (Nguyen & Schultz, 2013).

4.3 Focus on extension in urban regions and small size stores

It is already anticipated by management of SmartMart that future will be bright for the retailers who will be able to trim down their operational cost. In this regard size of store will matter a lot. That is why; focus of SmartMart should be towards setting up compact stores which will acquire less space, without trimming down its offering to end customers. SmartMart also needs to further extend its reach in urban regions to capture more market share, and to cater to new customer base which is inclined towards organic food items (Pelham & Lieb, 2011).

4.4 Concentration on new age technologies

SmartMart needs to make the optimum use of technology in order to boost its business. It needs to prepare proper strategy for handling its marketing on social media applications such as Facebook, Twitter etc. This will enable that its e-business strategy will get a boost due to its sustained focus on the online marketing strategy (Ritchie et al, 2012).

5.0 Decision-making under conditions of uncertainty

One important decision making theory which can be applied is Expected Utility Theory. This theory mainly clarifies that how people’s preferences with regard to choices that have uncertain outcomes (Schrader et al, 2012). Thus as per this hypothesis, it can be said that the director of the company opts for an unconventional or risky choice with a goal of boosting the normal utility of benefit. However, supervisor might not be able to capture the thought process or intention of the director which might result into poor or minimal efforts from the supervisor. In an uncertain market environment, where every day new competitors might be coming up, it becomes important for the Director of the company to foresee various circumstances, which might impact the growth of SmartMart in future. In this endeavour, there might be several decision making instances which will be done in an uncertain environment. However it is important to understand that these decisions might be a calculated risk, but they need to be taken based on the past data, record, market performance and other relevant aspects of the business.


6.0 Issues with SmartMart’s strategy

There are multiple reasons due to which initial strategies of SmartMart failed. Some of the key factors are:

  • Poor evaluation of performance and ignoring the learning in further improve the business.
  • Lack of focus from management towards the core aspect of the business. However in case of SmartMart there have been several distractions for the owners in form of focus on bio-fuels etc.
  • Implementation of the strategy in operational sense, rather than making the strategy and not implementing it.
  • Hiring right individual for right job in the organization with relevant experience in the field of retailing.

7.0 Conclusion

Overall it can be said, that SmartMart exists in niche segment of organic foods-a segment which is yet to achieve is complete potential. In such situation, it becomes SmartMart to be well-prepared for upcoming future opportunities (Verbeke, 2013). In order to extract the benefits of the future market growth, SmartMart needs to focus on identifying and implementing correct market strategy.  It can be achieved by ensuring that SmartMart clearly analyses its current market scenario and based on that it takes relevant decisions related to changes in its existing business strategies.



Alstete, J. W. 2013. The Dynamics of Strategy: Mastering Strategic Landscapes of the Firm. Strategic Management Review, 7(1), 110-111.

Aras, G., & Crowther, D. (Eds.). 2012. Business Strategy and Sustainability(Vol. 3). Emerald Group Publishing.

Brandenburger, A., & Vinokurova, N. 2012. Comment on “Toward a behavioral theory of strategy”Organization Science23(1), 286-287.

Erickson, T. J., Magee, J. F., Roussel, P. A., & Saad, K. N. 2012. Managing technology as a business strategy. Image.

Iacob, M. E., Quartel, D., & Jonkers, H. (2012). Capturing business strategy and value in enterprise architecture to support portfolio valuation. InEnterprise Distributed Object Computing Conference (EDOC), 2012 IEEE 16th International (pp. 11-20). IEEE.

Ireland, R. D., Hoskisson, R., & Hitt, M. 2011. Understanding business strategy concepts plus. Cengage Learning.

Johnson, G., Whittington, R., Scholes, K., & Pyle, S. 2011. Exploring strategy: text & cases. Harlow: Financial Times Prentice Hall.

Laszlo, C., & Zhexembayeva, N. (2011). Embedded sustainability. Stanford, CA: Stanford Business Books.

Lei, D., & Slocum, J. W. 2013. Demystifying your business strategy. Routledge.

Nguyen, Q. T., & Schultz, N. 2013. A Review: What Matters for Ecosystem Business Strategy. In Evolution of Telecommunication Services (pp. 138-154). Springer Berlin Heidelberg.

Pelham, A. M., & Lieb, P. 2011. Industry Environment And Business Strategy: A Comparison Of Contingency Theory Expectations And Relationships Between Small Manufacturing Firm Manager’s Perceptions Of Environment And Strategy. International Business & Economics Research Journal (IBER)1(8).

Peters, G. 2013. One step forward. Business Strategy Review24(4), 54-57.

Ritchie, W. J., Fornaciari, C. J., Drew, S. A., & Marlin, D. 2012.. Team Culture and Business Strategy Simulation Performance  Journal of Management Education, 1052562912447539.

Schrader, C., Freimann, J., & Seuring, S. 2012. Business strategy at the base of the pyramid. Business Strategy and the environment, 21(5), 281-298.

Verbeke, A. 2013. International business strategy. Cambridge University Press.


Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2015). Smart Mart Strategic Analysis. Retrieved from

"Smart Mart Strategic Analysis." My Assignment Help, 2015,

My Assignment Help (2015) Smart Mart Strategic Analysis [Online]. Available from:
[Accessed 26 January 2020].

My Assignment Help. 'Smart Mart Strategic Analysis' (My Assignment Help, 2015) <> accessed 26 January 2020.

My Assignment Help. Smart Mart Strategic Analysis [Internet]. My Assignment Help. 2015 [cited 26 January 2020]. Available from: is widely acknowledged for providing affordable essay help among students in Australia. Being a cheap essay assistance service, we provide additional offers and discounts on each order. However, students don't need to worry about the quality of the paper because writers always write each paper from scratch while including all relevant research. Some of our popular services include English essay help, math essay help, marketing essay help, etc. So quit thinking 'who can help with my essay' and place an order with us.

Latest Management Samples

101601: Issues In Contemporary Heritage

Download : 0 | Pages : 6

Answer: Introduction The author attempts to shade light on the discursive issue of heritage. The author identifies dominant or the authorized discourse which forms the central point of interaction for a range of subaltern and dissenting discourses. The authorized heritage discourse creates specific set of social and cultural practices that contain legacies based on the late modernity context. The heritage discourse establishes who possesses r...

Read More arrow

2306AFE Quantitative Methods For Business Economics

Download : 0 | Pages : 3
  • Course Code: 2306AFE
  • University: Griffith University
  • Country: Australia

Answer: The table below summarises the optimal cost of purchasing crude oil products for supply to the Fredonia state in the next 20 years Year Country Number of ships Total cost incurred 1 Saudi Arabia 6     USA 5     Australia 1 $481,300,000.00         2 Saudi Arabia ...

Read More arrow

BUS1BAN Analysing Business Data

Download : 0 | Pages : 5

Answer: Introduction Nowadays, there is a very common issue that is gaining the attention of the media. This is under weighing of canned products. It is claimed that the contents in the can have a net weight which is less than the weight specified on its label. This issue has been investigated in Australia on Tuna cans. Tuna cans are available in the market in two cans. These are Brand A and Brand B. Both the brands are of 100 gm net weight a...

Read More arrow

MN612 Enterprise Architecture For Office Relocation Project

Download : 0 | Pages : 8

Answer: Introduction The Hewlett-Packard Company which is commonly known as the HP is one of the biggest IT Company in the world. The organisation provides global services of many different kinds of products, solutions, technologies and services to customers and businesses. The organisation is having several offices all around the globe which takes care of the business [3]. This paper provides information about one of the major office relocat...

Read More arrow

HI5017 Managerial Accounting For Traditional Costing System

Download : 1 | Pages : 19

Answer: Introduction Organisations have seen a lot of changes in the operating environment of a business concern for more than half a century. Nowadays manufacturing concerns produce varieties  of di products with globalization  impacting most organisations . With the modernization of the manufacturing concerns, a new form of costing called activity based costing is steadily replacing traditional costing methods (Dale and Plunkett 2...

Read More arrow

Save Time & improve Grades

Just share your requirements and get customized solutions on time.

We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits




Overall Rating



Our Amazing Features


On Time Delivery

Our writers make sure that all orders are submitted, prior to the deadline.


Plagiarism Free Work

Using reliable plagiarism detection software, only provide customized 100 percent original papers.


24 X 7 Live Help

Feel free to contact our assignment writing services any time via phone, email or live chat.


Services For All Subjects

Our writers can provide you professional writing assistance on any subject at any level.


Best Price Guarantee

Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.

Our Experts

Assignment writing guide
student rating student rating student rating student rating student rating 5/5

154 Order Completed

97% Response Time

Harold Alderete

PhD in Economics

London, United Kingdom

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

752 Order Completed

100% Response Time

Hugh Cleave

Masters in Human Resource Management (MMgt, HRM)

Wellington, New Zealand

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

1592 Order Completed

96% Response Time

Jane Sima

Ph.D in Psychology with Specialization in Industrial-Organizational Psychology

Singapore, Singapore

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

1265 Order Completed

97% Response Time

James Cook

Masters in Management

Wellington, New Zealand

Hire Me

FREE Tools


Plagiarism Checker

Get all your documents checked for plagiarism or duplicacy with us.


Essay Typer

Get different kinds of essays typed in minutes with clicks.


GPA Calculator

Calculate your semester grades and cumulative GPa with our GPA Calculator.


Chemical Equation Balancer

Balance any chemical equation in minutes just by entering the formula.


Word Counter & Page Calculator

Calculate the number of words and number of pages of all your academic documents.

Refer Just 5 Friends to Earn More than $2000

Check your estimated earning as per your ability




Your Approx Earning

Live Review

Our Mission Client Satisfaction

Well structured and timely feedback. I am more than happy with this kind of feedback


User Id: 205991 - 26 Jan 2020


student rating student rating student rating student rating student rating

Well done, the assignments done professionally , met the professor requires , follow the instructions on my assignment


User Id: 364850 - 26 Jan 2020


student rating student rating student rating student rating student rating

Is excellent!!!! but This Assignment is not graded yet.I want to say thanks a lot, I went through, I am very happy with the quality.


User Id: 210867 - 26 Jan 2020


student rating student rating student rating student rating student rating

You are the best, thank you for your dedication and hard work. I appreciate and recognize all you have done.


User Id: 362910 - 25 Jan 2020


student rating student rating student rating student rating student rating
callback request mobile
Have any Query?