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Mission vision and objectives

Discuss about the Strategic Management for Oracle Strategic Management Process.

Oracle Company is one of the most fruitful and established multinational computer technology organizations of the world. It has nearly four lakh and twenty thousand customers and several branches in approximately 145 countries. The Oracle Corporation is headquartered in California, Redwood City. Being such a satisfactory and multinational company, it always maintains some definite and particular strategies to develop the business of the organization. An organization is directly and indirectly connected with many factors both internal and external which affects the profit or loss of that particular company. Here, for Oracle Corporation, it must be admitted they their performance as well as their return or customer feedback is very impressive. The following report is all about the various aspects of the Oracle Corporation and its business strategies. It is quite obvious that the mentioned company has already maintained some healthy and proper business and marketing strategies which have led them to such success. The main factors on which the company is depending are the mission vision of the organization, its various analyses, like, environmental analysis, industry analysis, potential competitor analysis, capability analysis and many others. Other than these points there are also some aspects that should be mentioned in the following report to make a strong overall assumption about the chosen company, Oracle Corporation, such as, the performance of the employees, the communication between the employees and the management as well as the customers and others. ERP is nothing but the process of utilizing the people for the benefit of the organization as a whole and to make the hardware and software more productive and profitable. Thus it is quite clear that the Oracle Corporation has paid proper attention to their ERP. Otherwise, they would not have been so much successful with their cloud applications all over the world. 

Whenever an organization launches any new product or service to the customers, their prime target is to reach their goals. For that, the companies should have a specific purpose or mission (Al-yaseri, 2010). To achieve their mission, they should maintain a specific and reliable way or in other words, they should have a clear vision to follow to develop the organization and last but not the least the companies must have some individual objectives to fulfill. These are the fundamental sects that an organization should be concerned of for the ultimate benefit of the whole group. Here, Oracle Corporation being a multinational large-scale organization apparently maintains an active mission, vision, and objectives.  Whatever organization it is, its primary purpose or target is always to return the invested money to the stockholders and the same goes for the Oracle Corporation.  Their primary goal or mission is, of course, to make a profit and to get positive feedback from their customer just as any other companies. As they have successfully achieved their mission, it can easily be assumed that they also have a very impressive and vigorous vision or planning (Capability planning and analysis to optimize Air Force intelligence, surveillance, and reconnaissance investments, 2012). To get the mission or the goals, the chosen company should take some concrete steps and should implement something new and latest in their organization. These will help the team as a whole to get their goals or to be more précised these aspects have already helped the Oracle Corporation to achieve their aims. Objectives are nothing but a part of the mission of the company, here Oracle Corporation. The prime objectives of the Oracle Corporation are to get the customer service goals, to achieve the sales success, financial goals and other measurable objectives (Costantini and Mazzanti, 2013). It is clearly evident from various statistics that the chosen company has always managed to maintain the mentioned three keys for the betterment of the company as a whole. Thus it is quite clear that the main mission of the company Oracle Corporation is to produce more reliable and better database system and to get the proper customer feedback. For that they are obviously taking the right steps like, in last few years they have gained a huge positive feedback from the customers. For that they had to maintain their prime objectives.

Macro environmental analysis

Every organization whether it is a large-scale organization or a small scale organization, is always affected by some external environmental factors or aspects (Davis, Shaver, and Beck, 2008). The study of each and every minor to major factors that affect the company here, the Oracle Corporation, in a negative or positive ways and the ways to secure the organization from these elements are known as the macro environmental analysis.

represents the various aspects of an environmental analysis.

Figure- 1


Figure 1 represents the various aspects of an environmental analysis.

Oracle Corporation, it is quite obvious that they are very successful with their environmental analysis and they have significant data on the environment as well as the market in which they are operating their business. The head office of the company Oracle Corporation is in California which means they had to perform their macro environmental analysis in accordance with some factors of their nation, society and politics (Jin, Liu and Qi, 2012). In the year of 1977, Oracle Corporation had performed a very strong political and social study to determine the strategies they would take to make the whole organization better. Even now they are enough aware of changing or modifying their strategies in accordance with the political or social and also some other basic aspects of the environment. The promotions of their service and the purpose of their service have a social cause and effect which is apparently positive. That helps the company to set an impact on the society. Being a technological company, they are more cautious with their internal technologies and introduce new, latest and more reliable technologies to develop the organization as a whole. The economy is something that can be regarded as the soul of any business. Thus the Oracle Corporation have a big study on the economy of the state or the nation in which they are running their business and do the future planning by the economic study. From few statistics and surveys it is quite clear that the Oracle Corporation is impressive with their economical strategy. The economy of the nation in which they operate their company is too high, that is why they have chosen that place or environment to be the perfect place for their controlling or the head office. Similarly Oracle Corporation is also concerned about the political risks that usually most of the company faces during any kind of political change. They are maintaining a nice and pleasant relationship with the hosting government of their nation and they also have the legal legislations and permits for running their organization successfully (Maro, 2011). Oracle can use the macro environmental analysis to determine the all possible opportunities as well as threats. The opportunities and threats will impact on Oracle as total and also develop the outside control of their industry. By the strategy oracle can develop their environmental factors which impact all the possible things to develop the growth of oracle.

Industry analysis

Industry analysis can be regarded as the study of the organization's various aspects as a whole which will provide every information of that particular organization. Such as its competitor analysis, product analysis, market analysis and different internal factors like the production procedure, employee satisfaction, working process of the management as well as the employees, communication between the workers and many other details (Mitręga, 2006). In this case, for, Oracle Corporation it must be admitted that they are quite impressive with their industry analysis otherwise they would not have been made this rate of success. Being a globalized company they have to maintain individual branch analysis. First Oracle Corporation is very much concerned about their market analysis. They have studied the market in which they are running their business; they have all the data including the planning of the potential rivals, requirements of the customers as well as the employees. Not only these but they are also quite aware of their competitor analysis. Among their prime rival organizations IBM, SAP and many other companies are going very good. But Oracle Corporation has managed to the right information about the strategies and the customer review of this rival organization. After that they are determining their working procedure and the strategies for the betterment of their business. (Philips, 2005). The Oracle Corporation is a multinational and one of the most successful database companies, which means they can fulfill the necessary requirements of the customers and for that, they surely had performed a successful analysis. It is said that if any organization wants to run their business successfully, they must know the each and every detail of themselves, only then they would be able to bring the proper and needed changes to their organizations. These are the primary statements which are attached to the industry analysis. Not only Oracle Corporation but if every organization follows these mentioned steps they would surely be able to make more profits and develop the organization as a whole (Radojevic and Bashkin, 2006).

By using Industry analysis, Oracle can develop their strategic management process to achieve the organizational goal. It is a tool by which oracle can understand their organizational position among other companies.

Oracle Corporation has a significant and positive capability, for which they are one of the most renowned companies (V., 2012). They are quite familiar with their strengths and weaknesses and have made uses of them to increase the amount of profit (Vogel, 2007). They maintain a proper statistic and calculations of their investments, return, profit and loss which inevitably helps them to perform their job in a better way. These are the basic and main factors that a company should do to understand their capability and after identifying these capacities, they must improve them and make the correct implementations for the betterment of the company as a whole, here Oracle Corporation. Apart from these, there are also some other aspects that a company should follow to run their business successfully which are explained in the following report (Yao, 2014).

It is very crucial for oracle to use the capability analysis to observe the entire manufacturing process of oracle. Oracle can develop their process and product capability by using this analysis. One of the prime reasons behind their success is that once they had thought that they are capable of making good quality database. This confidence followed by the correct steps has made it possible for them to establish such a successful database corporation like the Oracle Corporation.

The strategy is a careful method or plan to achieve a particular goal. The plan may be a long period. That is mainly the skills of making out plans to achieve a particular goal for any organization. Here, in this case, an Organization named Oracle has some strategy to follow. Mainly these strategies are for the organization to be developed.

SWOT Analysis

Strength, Weakness, opportunities and Threats all together along are called the SWOT analysis. Oracle in this case has used the SWOT analysis in a very effective way.


Oracle has presented a very impressive and advanced strategy which can be called the better option compared with the current competitor of the oracle. A research says that oracle is positioned in the fifth place in the IT management software market. There are some other advantages in which it can be seen that Oracle has the strength to be in the top of the market.

  • Oracle is a very experienced IT management software management group that can be termed as stability and viability.
  • Larry Ellison is a great leader who has been working hard to take Oracle to the top of the market.
  • It not only offers the help in the field of job, students are also benefitted by this in the school college or university level.
  • The employees here are not the part of the union so there is very little scope for work stoppage and the relation between employees are very good.


  • The advertising portion of Oracle is not so good. The strategy of Oracle is limited to the Innovation and thinking.
  • Ellison has a no holds expelled attitude which alienates people and can be a control freak.
  • Some international operations are in less control rather than domestic as Oracle is in partnership with Reliance and alliances instead of direct participation.
  • There was a problem in 1997 within the organization and with its application business. Ellison found that the different products are being used in the different department of the company. Later on, this problem was solved but the impression of the company that time became a bit bad.


Oracle has always been providing career opportunities for the deserving candidates. Ellison has kept the gate of the company opened always for those who are willing to get a job with proper qualification. Moreover the recruitment process of Oracle goes on every now and then which makes this organization more popular in the field of career building.


The biggest companies all around the world keep their valuable data in Oracle databases but there is also a new kind of database called noSQL that slowly has become a threat for Oracle Corporation. noSQL has begun their journey as a traditional or supplement SQL database. It mainly handles the kind of data that SQL didn’t do well. Especially it works with the messy data and has the ability to spread among the cheap servers. Mainly SQL likes the data to be clean and tidy and obviously all in just one place and that’s the main reason Oracle bought Sun Microsystems and got into the hardware business also. Recently the makers of noSQL databases said their technique didn’t really compete with Oracle because it is mainly fitted in different needs.

To measure the effectiveness of a corporate strategy, it is extremely important to introduce a SWOT analysis and the Oracle Corporation has made great use of these process for the betterment of their business. In the case of corporate strategy, a strategic option can be represented by Johnson and Scholes. It contains three key factors which the Oracle Corporation has maintained in an impressive way.

  • Suitability
  • Feasibility
  • Acceptability

This process is also known as SFA method because of its key factors. That’s Suitability, Feasibility, and Acceptability.


The overall process of strategy management process can be maintained by Suitability (Sage 2008). The concern with the economic strategy of a company is the main features of this critical point (Berman 2008). It deals with a specific proposal for a company. Thus it must be admitted that the Oracle Corporation is quite aware of their suitability and they have made great use of it in order to develop their organization. By applying the suitability key point, a company should be assured about their business proposals. Suitability point fits the proposal with corporate strategic plan and identifies the proposal validation. It mainly checks if the proposal is valid or not. It is very useful for organizations to identify a specific proposal for company strength and avoid weaknesses. It concerns with the external factors like changing government policy. Economy scale and scope can be obtained by that key point. All the environmental issues, as well as capability issues, can be fixed by Suitability strategy. It uses some tools. That is ranking strategic options, Decision trees, and What-if analysis.


One of the most important parts of implementing a corporate strategy is known as Feasibility. To implement a corporate strategy, it is very crucial to concern with the necessary resources. The resources can be maintained by Feasibility (Feasibility 1995). The resources can be developed and accessed by Feasibility. The resources contain funding, information, people and time relatively. The entire feasibility process depends on the timescale. To judge the desired result, it is very crucial to implement feasibility. It judges the desired result and keep necessary information about the result whether it is available in the timescale or not. Feasibility process also depends on the company capacity and resources.


The identified stakeholder's expectation can be concerned by Acceptability. The identified stakeholders may contain the shareholders, customers, and employees. It also deals with the expected performance of each employee as well as all stakeholders (Schwartz,2007). It also concerned with the expected performance outcomes and stakeholder's reaction. The three factors of this process are-

  • Return
  • Risk
  • Stakeholder reactions

The expected benefit of all stakeholders can be determined by introducing Return. All stakeholders such as financial and non-financial are benefited by this process. Wealth increase can be expected by shareholders (Phillips and Freeman 2010). An employee can be expected to develop their career, and all the customers of the cop may expect an enhanced value of money. The probability, as well as consequence of a strategy, can be implemented by Risk. It checks all the financial and non-financial probability of the strategy. By anticipating with the expected reaction of the stakeholders, it is very crucial to determine all stakeholder's reaction. The issue for the new shares can be opposed by the shareholders. The unions and employees can be opposed to losing their jobs. The customers can oppose to quality as well as support. Acceptability uses some tools. That’s stakeholder mapping and what-if analysis.

Oracle need to use the SFA strategic analysis by using some SWAT tool to determine small no of strategic options. Those strategic options are identified to develop or benefit the organization like Oracle. Oracle can develop their strategic planning and evaluate the importance as well as the strengths  and weaknesses by using this process.

For implementing and presenting a strategic management process, it is very crucial to introduce a Presentation part. The presentation section contains many tasks. Being one of the most successful companies, Oracle Corporation is regarded as one of the best presenters in the world. It has more than four lakhs of customers in around 145 countries for a reason. It is the smart presentation of the organization as well as their products which have helped the company to get this much success. The key points that Oracle Corporation have followed for a better presentation are- appointing more reliable and deducted employees as well as the management, improving the creative aspect of the product, like the logo, analyzing the needs and requirements of the customers and implementing them to the product and many others.

It is critical to obtain, store and process information for an organizational success as well as profitability. The resource management process can challenge managers and researchers to create as well as adopt some new policies. Also, some new strategies can be adopted by the recourse management and solution for the strategic management. It is a comprehensive method which addresses major issues to develop a strategic management process. It is very useful to collect information from leading companies as well as markets. The reference mainly used to encompass essential strategies and figure out the issues to resolve them. Being a multinational company, Oracle Corporation has a great and reliable source from which they can get the required data on the market, rival organization, customer and many others.


The whole report primarily represents the several considerations about the internal and external environment of Oracle to focus on their ERP domain. The report explains all possible declarations of developing Oracle strategic management process to lead the company strategically. The employees of the company have to be aware the changes off general environment. They need to concern with their particular industry elements as well as their potential energy. SWOT analysis provides an efficient framework which may lead the company to develop with the changing environment. To understand the close competitors, it is valuable to use some strategic groups. The strategic groups can monitor their corporate environment by using some tools. This increases the business growth of Oracle.


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