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Procurement in Supply Chain

Discuss about the Supply Chain Management Procurement for Competitive Advantage.

The study reflects the idea behind using the procurement strategy in supply chain management along with the e-procurement strategy in the organization called Warrnambool Cheese and Butter. The organization is one of the oldest dairy organization in the whole Australia. The organization established in 1888 and now it consists of at least five hundred employees. The organization produces butter, cheese, cream and dairy fixings, generally 50% of which is sold abroad. Neighborhood brands incorporate the Sungold milk, Coon cheddar, Cracker Barrel, Mil Lel, Great Ocean Road and Warrnambool Cheddar cheeses ("Warrnambool Cheese & Butter | Quality Australian Dairy since 1888", 2016).

Supply chain management is continuously being seen as the joining of key business shapes over the generation system. Dynamically, supply chain management is being seen as the organization of key business shapes over the arrangement of affiliations that include the production network (Stadtler, 2015). While various have seen the benefits of a strategy approach to manage managing the business and the inventory network, most are equivocal about what techniques are to be considered.

Securing is the business organization work that sureties are recognizing evidence, sourcing, access and organization of the external resources that an affiliation needs or may need to fulfill its key targets (Bolandifar, Kouvelis & Zhang, 2015). All the strategies that have been discussed in the study are complete related to enhance the competitive advantage of WCB in the market. 

From a focused outlook, it might appear to the business sector pioneers that he across the board utilization of aggressive sourcing procedures and devices has disintegrated the real favorable position. Along these lines, since quality got from sourcing cost funds won't be sufficient in the upcoming days, another methodology is needed (Sanderson et al., 2015). This will be needed to use the supplied pedestal as a positive feature to both WCB and supplier the organization's assets and to utilize this consolidated ability for enhancing general organization intensity by making extra esteem for both clients and shareholders. Expanded accentuation is to be laid on quality objectives, for example, past expense and the supporting information or data gathering and examination (Pereira, Christopher, & Silva, 2014). These incorporate the necessities of definitive clients that will affect what is obtained, the flow of the supply business sector and particular supplier abilities. By and large, the expansiveness and profundity of the information accumulation and examination increments fundamentally. For instance, the linkage amongst client and organization business, item and innovation systems must be obviously caught on (Sanderson et al., 2015). Understanding where quality is made in the supply system is basic just like the point by point use of worth mapping devices, supplier and system advancement, the supplier needs investigation, item plan unpredictability et cetera.

Procurement Strategy

As per Bolandifar, Kouvelis & Zhang (2015), there are sure components which must be used in both the phases of the general purchasing activity and the warehouse level. In addition with that, these are based on the accompanying arrangement of nonspecific techniques: 

  • Manufactured goods procedures
  • Sourcing procedures
  • Communication procedures
  • Service procedures
  • Cost procedures

For cooperative energy creation, the accompanying components are to be acknowledged in Product procedures:

  • Co-advancement
  • Platform ideas/institutionalization
  • Zero-imperfection ideas

The accompanying components are to be considered in Sourcing techniques:

  • Outsourcing against insourcing.
  • Concepts of the supplier, various versus single.
  • Concepts of the object.
  • Concepts of replacement

The accompanying components are to be acknowledged in communication strategies:

  • Information trade quickening
  • Intensifying of rivalry
  • Know-how-exchange

The accompanying components are to be considered in service strategies:

  • Support
  • Outsourcing administrations
  • Outsourcing waste administration
  • Intensifying review

The accompanying components are to be considered in Cost Strategies:

  • Minimum cost
  • Fair cost
  • Average business sector cost

Constructing a supply chain system within a worldwide supply base is a differential capacity. It is because it will inevitably prompt upper hand. Including another point of view will take WCB back to the primary issue. All this are concerning the purposes to implementing a worldwide supply base. Sanderson et al., (2015) identified the accompanying inspirations to begin worldwide sourcing:

  1. Acknowledgment of cost investment funds by catching component cost contrasts
  2. Securing accessibility of obtained merchandise
  3. Decrease of existing reliance on suppliers or supply markets
  4. Characteristic supporting of incomes and cash changes
  5. Tending to nearby substance prerequisites
  6. Spreading sourcing dangers like indebtedness hazard or danger of setbacks underway
  7. Streamlining of conveyances inside the worldwide assembling impression.

On the off chance that we research inspirations from an acquirement viewpoint as well as with the store network view we can recognize the two principle expectations (1) Following a general development methodology of the firm into new worldwide markets and support it with obtainment exercises (Bolandifar, Kouvelis & Zhang, 2015). (2) Seek after worldwide sourcing to enhance intensity of residential operations (Pereira, Christopher, & Silva, 2014).

For a systematization of methodologies that apply to the entire of a supply chain, it is helpful to recollect that cooperation in a production network, for the most part, diminishes vulnerabilities (Sanderson et al., 2015). With respect to the wellsprings of the instabilities and the approaches to lessen them, we can again set out from interest side and supply-side systems: The primary kind of vulnerability diminishment procedures goes for decreasing the interest vulnerabilities, for example, evading the bullwhip impact, by utilizing, among others, shared renewal. Supply vulnerability diminishment systems go for lessening or notwithstanding maintaining a strategic distance from instabilities concerning the nonstop upstream (Bolandifar, Kouvelis & Zhang, 2015).

Key Procurement from a division-wide point of view has numerous advantages for WCB individuals. These advantages include:

Cost Lessening: a diminishment in the expense to work together; these cost reserve funds ought to be obvious for both the seller and the WCB member (Sanderson et al., 2015).

Request Aggregation: an enhanced capacity for WCB to total interest for item and administrations by means of term, gathering or volume acquiring responsibilities.

Competitive Advantages

Institutionalization: Improved coordination between the WCB participation as for the item and administrations being utilized as a part of a request to streamline the innovation blend being used inside WCB members and bolster forms inside and between WCB members (Pereira, Christopher, & Silva, 2014). 

Process Simplification: A lessening in the organization required to draw in with merchants, including (however not constrained to) normal terms and conditions, a solitary value list and enhanced treatment of acquirement procedures (Sanderson et al., 2015).

Data Sharing: Improved correspondence amongst merchants and the WCBMembership including innovation guides, backing and process data and general interchanges. 

Implementation – Project Management and Direct Procurement secure merchandise and administrations for undertaking and resource improvement over our three specialty units, for example, business property, retirement living and private. The group gives reliable acquisition procedures and systems for all advancement ventures, bolsters the immediate acquirement exercises of every specialty unit and expect obligation regarding obtainment exercises for high esteem ventures, roughly 70% of improvement spend. Oversight sits with our General Manager Project Management and Direct Procurement, who reports to the Chief Executive Officers (CEOs) of our three organizations (Stadtler, 2015).

Operations – Supply Chain Management obtains products and administrations for the administration of our operational resources in Commercial Property and Retirement Living (Seuring, 2013). Oversight sits with our General Manager of supply chain and General Manager of operations who report specifically to the CEO of their separate specialty units.

Corporate – Indirect Procurement gets corporate products and administrations. Our attention is on overseeing associations with key corporate suppliers, building up a structure for drawing in these suppliers and observing their execution (Brandenburg et al., 2014). Oversight sits with our General Manager of Operations and Process Improvement, Reporting straightforwardly to our Chief Operating Officer.

Warrnambool cheese and butter receive a far-reaching key way to deal with dealing with our acquirement and store network. This methodology empowers cost efficiencies and the powerful administration of danger, improves the sureness and nature of task conveyance and the maintainability of our inventory network, and like this, our business. Supply chain improvement supply chains are innately unpredictable because of the extensive number of suppliers included and the differing administrations, materials and hardware required to convey substantial scale advancements (Hsu et al., 2013). Warrnambool cheese and butter accordingly stick to our D-Life process for improvement ventures, which covers the advancement life cycle from idea to culmination.

Use of the five forces analysis: The "Five Forces" analysis of an organization's focused surroundings, created by Michael Porter, still gives a helpful apparatus to distinguish outside aggressive difficulties and, like this, potential systems for the upper hand. In Porter's system, an upper hand comes through being the least cost supplier, giving separate abilities or concentrating on a specific zone of quality (Bohari, Cheng & Fuad, 2013). Be that as it may, in today's surroundings, store network points of interest can all the more promptly and quickly be coordinated by contenders through such means as normal access to outside logistics suppliers.

Supply Chain Management

Value Chain Analysis: Value chain execution is broke down to recognize esteem from the client's perspective. There is no reason for supplying products or administrations if the association does not make esteem in the client's psyche (Soosay, Fearne & Dent, 2012). Conventional administration bookkeeping strategies include productivity measures and controls. They can help associations to investigate supplier execution and organization capacities - however in segregation. Production network administration incorporates every connection in the entire store network, from maker to customer. The object of worth chain examination is to see every connection in the chain from the point of view of client necessities.

Recognizing Risks and Opportunities: The model requests a legitimate assessment of supply chain hazard as far as the association's versatility and powerlessness. SCMA or supply chain management and anlysis methods are essential here. They ought to take a gander at both interest side such as client and supply-side such as supplier, hazard, together with production network weakness drivers (Harms, Hansen & Schaltegger, 2013). Administration bookkeepers need to consider the level of store network development; the open doors this offers; and its effect on prerequisites for strong administration bookkeeping hones.

The first stage in the procurement process will be the supplier's requisition request. The process indicates an electronic demand form that will be utilized for requisitioning items from the warehouses (Fleischmann, Meyr & Wagner, 2015). The next phase in the process is bidding. In this process, the supplier will get an invitation in the bidding process and fill up bid requests. Then the supplier shall be selected through the supplier selection processes. After that, a contract will be signed with the supplier. Then the phase ordering from the supplier will come to the concern of the organization (Brindley & Oxborrow, 2014). If all that goes perfectly then the ordered shipment will be delivered. At last in the procurement process, the payment to the supplier will be made.

Procurement Process of WCB

Figure 1: Procurement Process of WCB

(Source: Baghalian, Rezapour & Farahani, 2013)

Inventory network competency models regularly concentrate on seven to 10 useful skills for instance, production system administration, key sourcing, supplier improvement and characterize them for every level of capability (Monczka et al., 2015). It's vital to incorporate abilities drawn from the key space, for example, change administration, counseling, and group building, on the grounds that an effective change requires that sourcing and store network experts get to be interior specialists and change operators and additionally prepare specialists. Inability to incorporate key abilities from the earliest starting point implies that they won't be straightforwardly tended to amid later strides in the change procedure (Hoejmose, Brammer & Millington, 2013).

Once a competency model has been created and affirmed, an organization can survey its current sourcing and store network associations in respect to every competency that is reflected in the model. The distinction between the wanted level of capability built up by the model and the sourcing association's present level of capability speaks to the execution crevice that must be shut (Monczka et al., 2015). To address such deficiencies, organizations require a reasonable photo of the holes in capability in the chosen competency territories.

Once those evaluations have been finished, the following stride is to determine procedures to address the crevices. To acquire the essential backing, these systems must be reviewed at the organization's official levels (Hoejmose, Brammer & Millington, 2013). It is likewise essential to perceive that not every single individual crevice can be shut with preparing and that not every single hierarchical hole can be shut by setting strategies. Viably tending to competency holes requires weaving together various procedures to make enterprise-wide systems that are pertinent to an association's particular needs and goals (Mena, Humphries & Choi, 2013). The foundation of exhaustive crevice conclusion methodologies gets to be significant to the achievement of the change exertion.

The crevice conclusion techniques add up to a guide for the change. Once that all has been looked into and affirmed by the top officials, then the organization can continue with usage. The accompanying segments will offer a brief diagram of the most widely recognized hole conclusion techniques with respect to four change drivers: the educational programs arrangement, preparing, process reengineering, and change empowering agents, taken as an example, instruments, methodology, and approaches (Hoejmose, Brammer & Millington, 2013). The arrangement the educational modules. Preparing is dependably an essential component of change. It's critical to note, nonetheless, that not each instructional course is fundamentally an empowering agent of progress (Mena, Humphries & Choi, 2013). This is the explanation behind making educational modules arrangement given the aftereffects of the whole examination. 

The connection between the partner and the relation between e-procurement is very similar to each other. The e-procurement in WCB will serve as a platform for making the process, problem solving among the partners of WCB and WCB in the supply chain easy and quick (Zunk et al., 2014).

 An e-procurement system will be implanted in WCB, which will offer an infrastructure that will be based on the internet and will enable communication path to the supplier (Walker & Brammer, 2012). The path to the supplier will be more efficient and effective than existing ways.

The e-procurement will be developed in a way that it will offer fresh opportunities for WCB to coordinate with the partners. Through that development, the collaborative planning will be more effective (Alvarez et al., 2012).

  • The cost of the process will reduce to the minimum and with the saved fund WCB can improve other core processes (Walker & Brammer, 2012).
  • As the report analysis and writing will be easy, it will be efficient to cross check the procurement activities with the WCB’s policies (Alvarez et al., 2012).
  • With the records that will be created quicker than the conventional way, the production of WCB can be improved (Zunk et al., 2014).

WCB will purchase anything being responsible to the society and ethics. In addition with that, the organization will also look forward to making the impact on the environment as minimum as possible. The solutions that the organization will be delivering must have to be economically sound (Walker & Brammer, 2012). Furthermore, WCB will always take assistance from the best business practices.

The sustainable procurement in WCB will consist of six dimensions of following:

  1. Environmental
  • Use of natural resource
  • Handling of environment
  • Prevention of pollution such as water, waste, land and air.
  1. Economic
  • Profit
  • Economic growth
  • Research and Development
  • Cost saving
  1. Social
  • Education to the employee about sustainability
  • Building community
  • Providing equal opportunity
  1. Social-environmental
  • Stewardship of natural resources
  • Environmental justice
  • Locally and globally
  1. Economic and social
  • Trading fairly
  • Business ethics
  • Preserving rights of the staffs
  1. Environmental-Economic
  • Use of energy efficient utensils
  • More use of natural resources

According to Hoffmann, Schiele & Krabbendam (2013), supply risk can be referred to the threat that will stand as an obstacle in the path of the organization to fulfill its achievement. WCB will adopt the definition of supply risk stated by Hoffmann, Schiele & Krabbendam (2013) in the aspects such as supply management and purchasing for providing support to the entire objectives of it. The supply risk can be occurred in the WCB because of supplier market characteristics and distinct supplier failure (Gurnani et al., 2013).

For handling the supply risk, WCB will incorporate several strategies in their business such as following.

  • Foresee and mitigating the possible supply risks.
  • Making use or partially following the best practices of supply chain disruption (Hoffmann, Schiele & Krabbendam, 2013).
  • Handling risks that are related to outsourcing.
  • Supply base explanation.
  • Vendor handled inventory threats.
  • Use of the just in time approach (Gurnani et al., 2013)
  • Supply chain risk assessment (Hoffmann, Schiele & Krabbendam, 2013).
  • Thinking forward.
  • Creating a policy that will guide the processes in terms of the organization’s profit (Gurnani et al., 2013). 

WCB is recommended to transform their purchasing activities from reactive to proactive. Through that the purchasing manager will be able to make use of the best and latest procurement practices for assisting WCB to make the efficiency and effectiveness of supply chain as much as possible.

Depending on the unreliable and slow spreadsheet for planning purchases is a goose' move nowadays.  WCB must make use of the electronic record in all the parts of the organization.

The managers of the supply chain will be responsible for deciding the supplier of WCB has the capability for producing innovation in products.


From the above study, it can be concluded that the use of the proper procurement strategy in the supply chain can provide WCB a great competitive advantage in the market. E-acquirement is a mechanical capacity of an acquisition framework comprising of four viewpoints: e-plan, e-sourcing, e-arrangement, and evaluation. In view of the innovative way of e-acquisition, accomplice connections, data sharing and store network incorporation are proposed as three intermediated variables which could possibly catch fundamental techniques connected through mechanical capacities furthermore speak to the methods of reasoning of the effect of e-acquirement on network inventory execution. E-procurement is a mechanical limit of an obtaining system involving four perspectives: e-plan, e-sourcing, e-course of action, and evaluation. In the perspective of the imaginative method for e-securing, accessory associations, information sharing and store system consolidation are proposed as three intermediated variables which could get key procedures associated through mechanical limits besides address the strategies for thinking of the impact of e-obtaining on stock system execution. 


Alvarez, J. M., Labra, J. E., Cifuentes, F., Alor-Hernández, G., Sánchez, C., & Luna, J. A. G. (2012). Towards a pan-european e-procurement platform to aggregate, publish and search public procurement notices powered by Linked Open Data: the MOLDEAS approach. International Journal of Software Engineering and Knowledge Engineering, 22(03), 365-383.

Baghalian, A., Rezapour, S., & Farahani, R. Z. (2013). Robust supply chain network design with service level against disruptions and demand uncertainties: A real-life case. European Journal of Operational Research,227(1), 199-215.

Bohari, A. M., Cheng, W. H., & Fuad, N. (2013). An analysis on the competitiveness of halal food industry in Malaysia: an approach of SWOT and ICT strategy. Geografia: Malaysian Journal of Society and Space, 9(1), 1-11.

Bolandifar, E., Kouvelis, P., & Zhang, F. (2015). Delegation versus Control in Supply Chain Procurement under Competition. Available at SSRN 2661059.

Brandenburg, M., Govindan, K., Sarkis, J., & Seuring, S. (2014). Quantitative models for sustainable supply chain management: Developments and directions. European Journal of Operational Research,233(2), 299-312.

Brindley, C., & Oxborrow, L. (2014). Aligning the sustainable supply chain to green marketing needs: A case study. Industrial Marketing Management,43(1), 45-55.

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Gurnani, H., Ramachandran, K., Ray, S., & Xia, Y. (2013). Ordering behavior under supply risk: an experimental investigation. Manufacturing & Service Operations Management, 16(1), 61-75.

Harms, D., Hansen, E. G., & Schaltegger, S. (2013). Strategies in sustainable supply chain management: an empirical investigation of large German companies. Corporate Social Responsibility and Environmental Management, 20(4), 205-218.

Hoejmose, S., Brammer, S., & Millington, A. (2013). An empirical examination of the relationship between business strategy and socially responsible supply chain management. International Journal of Operations & Production Management, 33(5), 589-621.

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