Facial Recognition Software: An Ethical Analysis

Discuss about the Facial Recognition Software That Could Identify Your Photo Online.

 It is seen that with the change in the time it is important for an individual to consider proper theories of ethics before making a final decision on a particular case. There are many theories that are considered by a person to evaluate the overall morality, ethics and also the overall strategic program. This paper will give focus to the case related to facial recognition software that can help to search the picture online.

It can be analyzed that facial software can help to evaluate the age, sex and also the important information of a person. There are various different theories that will be taken into consideration in this report like utilitarianism theory, deontological theory, and virtue theory. These theories are considered so that proper evaluation can be made of the cases in various matters and also evaluate the important aspects of the specified approach (Eleftheriadis, Rudovic & Pantic, 2015).

It is seen that technologies implementation and also the latest technologies should be restricted to the advantages and also the social development in the market.  Hence, the Australian Prime minister Malcolm should be considered to enhance the advantages for the society and also the public at large.  If the negative result of these technologies is considered as high then it is created advance recognition software that could search the photo online should not be considered.

People will get the chance to search the picture online through facial recognition software.

Utilitarianism theory

The utility theory gives emphasis to the various cases and also there are many acts which are related to motivation and also with the pleasure of feeling. In this case, it is seen that Chicago based food manufacturer Mondelez International conduct the activities on the development of the technologies that can help to evaluate the overall sex and age of a person. It is seen that this advance feature can give adverse effect if it is considered by the other persons (Lawrence, Campbell & Skuse, 2015).

According to this theory, it is seen that decision can consider these features that are based on the overall motivation and also it is a pleasure of feeling with is related to a person and the developers. If the adverse effect of the overall technology is high if a comparison is made with the advantages available to the customers then it can consider the technologies that should be followed (Mill, 2016).

Deontology Theory

This case should be evaluated by focusing on the pleasure of the motivation that enhances the use of latest technologies. It can be evaluated all the negative and positive aspect should be considered at the time of starting the developed system which is advance. According to this concept, it is seen that the person should be gauged in a proper manner so that analysis of both negative and positive factor of the technologies which are adopted can be considered. So, it is seen that the implementation of the recognition software can help to search the photo online should be gauged on the factor related to motivation and also with the feeling of pleasure which is required to evaluate for the advantages of the overall society (Liu, Han, Meng & Tong, 2014).

Deontology theory

This theory focuses on how the overall morality and ethics will give effect on the specified action. Of the action which is taken under Chicago based, Food manufacture Mondelez then it is seen that developed IT features cannot be effective and also will give negative outcome to the society and also the implementation of the same characteristics will not be accepted and will be denied (Zamir& Medina, 2017). This theory explains about the relationship among the clients and also the owner of the business if the focus is given on the ethical and moral terms. It is seen that the owners of the business analyze their duty towards the customers and how they require considering their factors to make the effective organization in the overall best interest of the customers (Happy & Routray, 2015).

Virtue theory

In this theory, the focus is on the advantages and core factors of the individual which should be considered by the people for maintaining the society and also the economy on a large scale. It is evaluated that theory of virtue highlights the inner strength of an individual, rights, and values to manage the articulation of the act. The implementation of the recognition software helps to search the photo online so that the factors which are virtual can be evaluated and also it can give negative and also a positive impact on the society (Rodger, Vizioli, Ouyang & Caldara,2015).

Contract theory

It is seen that when the time changes the people has been also given proper rights according to the contract theory. It is seen that societies and communities should be taken into consideration by the company at the time of implementing the decisions which are strategic. It is seen that each and every person has the duty to consider their own rights which make restriction towards the damage of the others. Also, there are various rules and regulations which should be considered by the people so that it can enhance the interest of the society. If all the rules and policies are not considered then it can lead to punishment (Fried, 2015).

Virtue Theory

By emphasizing on the given case, it is seen that recognition software can identify the photo online and also evaluated to search the positive and negative impact on the technologies. It is seen that if latest technologies are considered then it so not adds value to the society and then these technologies should not be considered in the society. To break the rules and to render the negative impact by considering the contract theory. In the field of technology, it is seen that latest technology should be restricted which can hamper the advantage of the society (Wood, Rychlowska, Korb & Niedenthal, 2016).

The decision related to this case would be motivated by considering the virtue of victims and also the advantages of the new recognition software that could find the photo online. It can be evaluated that virtue theory showcases the inner strength of the factors which are related to people and the values and also with the power. By the specified person the decision is taken by focusing on the virtue of decisions. Also, the owner of the business and also the developers consider the innovative technologies by accessing the advantages offered to the people and also how it can impact the future of the society.

After analyzing the case it is related to the judgment practice for considering the recognition software that can search the photo online which should be evaluated for the advantage of the society. It is seen that positive and negative impact is considered by analyzing the advancement of the society and to maintain the people. If recognition software could search the photo online which is considered and it also showcases the negative impact on the individuals and also on the society.  It is important to consider the decisions by focusing on the different theories so that best benefits of the society can be rendered. If in case the recognition software can help to search the photo online has evaluated to search the positive and negative impact on the technologies which are innovative. It also elaborates the decision which should be based on the internal and external factors (Mondelez, 2017).

References

Eleftheriadis, S., Rudovic, O., & Pantic, M. (2015). Discriminative shared gaussian processes for multiview and view-invariant facial expression recognition. IEEE transactions on image processing, 24(1), 189-204.

Fried, C. (2015). Contract as promise: A theory of contractual obligation. Oxford University Press, USA.

Happy, S. L., & Routray, A. (2015). Automatic facial expression recognition using features of salient facial patches. IEEE transactions on Affective Computing, 6(1), 1-12.

Lawrence, K., Campbell, R., & Skuse, D. (2015). Age, gender, and puberty influence the development of facial emotion recognition. Frontiers in psychology, 6, 761.

Liu, P., Han, S., Meng, Z., & Tong, Y. (2014). Facial expression recognition via a boosted deep belief network. In Proceedings of the IEEE Conference on Computer Vision and Pattern Recognition (pp. 1805-1812).

Mill, J. S. (2016). Utilitarianism. In Seven Masterpieces of Philosophy (pp. 337-383). Routledge.

Mondelez, (2017), recognition software that could identify the photo online, retrieved from https://www.bbc.com/news/business-30219820

Rodger, H., Vizioli, L., Ouyang, X., & Caldara, R. (2015). Mapping the development of facial expression recognition. Developmental science, 18(6), 926-939.

Wood, A., Rychlowska, M., Korb, S., & Niedenthal, P. (2016). Fashioning the face: sensorimotor simulation contributes to facial expression recognition. Trends in cognitive sciences, 20(3), 227-240.

Zamir, E., & Medina, B. (2017). Deontological Morality and Economic Analysis of Law.