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Assessing Strategic Growth Options For Crowne Plaza Hotels In An Emerging Market Essay.

20 Pages / 4,772 Words Published On: 07-10-2021

Assessment Task: This assessment affords you the opportunity to undertake research using a wide range of source material into a hotel company of your choice and to assess the strategic position of this chosen organization and examine strategic growth options to seek medium and long term market growth in an emerging market of your choice.
 
A: Select one of the up and coming hotel company and conduct a SWOT analysis of your selected hotel company.
 
B: Select one of the emerging markets of the world as taken from the WTM Industry report –and UNWTO Tourism Highlights, which you feel is right for your hotel company to seek an entry into that market and ultimately to seek medium and long term market growth.
 
C: Use Porter’s Generic Strategies, Ansoffs Matrix and/or  Nykiel’s fourteen hotel strategic growth options to critically examine the strategic growth alternatives for your chosen hotel within your chosen emerging market.
Background to Emerging markets
PEST of selected emerging market and the global market
Micro Environmental Analysis
Market Growth Strategy to be adopted and to be implemented (using strategic model and frameworks) within the entering market
Justification, implementation of the strategy and moving forward.

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My Assignment Help (2021) Assessing Strategic Growth Options For Crowne Plaza Hotels In An Emerging Market Essay. [Online]. Available from: https://myassignmenthelp.com/free-samples/tlh314-international-hospitality-management/cost-good-services.html
[Accessed 28 September 2023].

My Assignment Help. 'Assessing Strategic Growth Options For Crowne Plaza Hotels In An Emerging Market Essay.' (My Assignment Help, 2021) <https://myassignmenthelp.com/free-samples/tlh314-international-hospitality-management/cost-good-services.html> accessed 28 September 2023.

My Assignment Help. Assessing Strategic Growth Options For Crowne Plaza Hotels In An Emerging Market Essay. [Internet]. My Assignment Help. 2021 [cited 28 September 2023]. Available from: https://myassignmenthelp.com/free-samples/tlh314-international-hospitality-management/cost-good-services.html.


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